by Colwyn Elder (@colwynelder) Reading Trendwatching’s 10 trends shaping consumerism in 2015, it seems ‘sharing is caring’ and being human is ‘being on trend’.
Tag archives: by colwyn elder
Green Sky Thinking: Water, water everywhere…
by Colwyn Elder (@colwynelder) In addition to the water we consume as food, there is also the water we wear on our bodies. To produce a cotton t-shirt takes almost 3 000l, while a pair of jeans takes more than 7 600 litres. Which brings me back to World Water Day. One of the few brands which used World Water Day as a platform to connect with customers was Levi Strauss.
Green Sky Thinking: Waste not, want not, with wonky food
by Colwyn Elder (@colwynelder) What with figures from the UN Food and Agricultural Organisation showing that as much as 40% of fruit and vegetables go to waste worldwide, largely because they don’t meet cosmetic standards, various campaigns promoting wonky fruit and veg are a welcome wakeup call.
Green Sky Thinking: The shifting role of the consumer
by Colwyn Elder (@colwynelder) Three campaigns did a standout job for sustainability in 2014, and a prevalent theme across all three is the shifting role of the consumer. While there’s always been a role for more conscious consumption, shoppers are now finding their collective voice.
Green Sky Thinking: Investing in green growth
by Colwyn Elder (@colwynelder) 110% Green is a Western Cape Government initiative that calls up organisations to commit to the Green Economy. Launched in 2012 as a priority platform, it has two grand ambitions: for the Western Cape to become the lowest carbon province in South Africa, and to be the leading green economic hub on the African continent.
Green Sky Thinking: Start with what’s there
by Colwyn Elder (@colwynelder) I’ve recently wondered how many unused red pillar box phone booths line the streets of London and what’s to become of them as we increasingly centre our lives upon mobile devices. Then I discovered that two students from the London School of Economics have found a way to make them relevant again — as the green-painted solarbox.
Green Sky Thinking: Sustainable luxury
by Colwyn Elder (@colwynelder) While the word ‘luxury’ immediately conjures up images of opulence and extravagant living, ‘sustainability’ is more often associated with compromise or living with less. But what is luxury, really?
Green Sky Thinking: Tech companies come out in the wash
by Colwyn Elder (@colwynelder) #ClickClean is a campaign aimed at increasing awareness of all the ‘dirty stuff’ we consume online, where “dirty” refers not to content but rather all those clicks, streams and shares that are still being powered by dirty energy.
Green Sky Thinking: How green is your internet?
by Colwyn Elder (@colwynelder) If you’ve never stopped to think about how green is your internet, you’re not alone. Besides, there’s an unwritten rule that says on-screen must be green, right? Not necessarily.
Green Sky Thinking: The make-and-do attitude of African social innovation
by Colwyn Elder (@colwynelder) If necessity is the mother of invention on this mother of all continents, then technology is the enabler of African social innovation.