by Colwyn Elder (@colwynelder) Sustainability is one of those big, hairy, honking subjects that everyone is talking about but no-one really wants to talk about, because let’s face it – we’re all guilty! Especially if you work in advertising, in other words: you’re a cog in the wheel of the over-consumption-machine without which we wouldn’t be having this uncomfortable conversation in the first place.
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Green Sky Thinking: A quick guide to 10 trends in sustainability
by Colwyn Elder (@colwynelder) It’s that time again; time for old year round-ups and wrap-ups followed by new year forecasts and resolutions. Following are 10 trends in sustainability that we can expect to be guided by throughout 2013.