by Colwyn Elder (@colwynelder) Innovation in technology has spawned many new business models, one of the more interesting being access over ownership and the sharing economy. And it seems the sharing economy is already alive and well in South Africa.
Tag archives: by colwyn elder
Green Sky Thinking: I make therefore I innovate
by Colwyn Elder (@colwynelder) Design-hungry patrons certainly got their fill at the end of February 2014 with Design Indaba’s signature lineup of creatively inspirational speakers, complemented by the prestigious GUILD exhibition, Africa’s first international design fair. In keeping with Cape Town’s WDC premise “Live Design, Transform Life”, sustainability was a key theme across both.
Green Sky Thinking: “Live design. Transform life.”
by Colwyn Elder (@colwynelder) The role of design has indeed evolved and broadened rapidly in the past decade. Concurrently, the design process has also evolved and human-centred design is now finally enjoying centre stage.
Green Sky Thinking: Make time to make Christmas…
by Colwyn Elder (@colwynelder) Christmas and sustainability are not natural bedfellows. Or are they? As it happens, our lack of time seems to escalate towards year-end and we find ourselves quickly popping into a shop and buying cheap mass-produced Christmas decorations because it’s easy and quick. But, while they may appear cheap, once you factor in the costs of resource-intensive materials, manufacture and usually shipping, the hidden cost is to the planet.
Green Sky Thinking: Know your foodprint
by Colwyn Elder (@colwynelder) Nearly half the world’s food production never makes a plate. That’s two billion tons of food wasted, every year. Perversely, nearly one billion of the world’s population are malnourished. Put these two facts together and there’s clearly a distribution problem at the crux of the global food crisis.
Green Sky Thinking: We are as we eat
by Colwyn Elder (@colwynelder) Over recent years the sustainability movement has served to reconnect people with where their food comes from, what’s in it, how and where it’s grown and its nutritional content.
Green Sky Thinking: Slow moves from fast fashion
by Colwyn Elder (@colwynelder) The recent Rana Plaza factory collapse in Bangladesh calls to question whether the sustainability movement has achieved anything at all. That such a tragedy can – and did – happen in these times of social audits and supply chain monitoring seems astounding.
Green Sky Thinking: Sustainability myths to live by
by Colwyn Elder (@colwynelder) Navigating the ‘green’ or ‘ethical’ aisle in any supermarket is no mean feat. Ongoing research means new and often conflicting information that makes trying to ‘do the right thing’ is confusing at best, and just plain off-putting at worst.
Green Sky Thinking: A nudge in the right direction
by Colwyn Elder (@colwynelder) The school of Behavioural Economics, or Nudge theory as it has popularly become known, has enjoyed increasing attention from our industry over recent years. It was pushed through the IPA (Institute of Practitioners in Advertising) by advocate Rory Sutherland, during his year as chairman and has been growing in popularity ever since.
Green Sky Thinking: Sustainable by design
by Colwyn Elder (@colwynelder) Last month’s Design Indaba offered up the usual healthy dose of inspiration we have come to expect from what is now one of the world’s leading design events; not to mention a notable force behind putting South African design on the world map and Cape Town’s selection as World Design Capital 2014.