FoxP2 skips award shows, finds new inspiration

by Herman Manson (@marklives) FoxP2 isn’t entering any award shows this year. Instead, it’s been investing that budget in sending staff members around the world to a series of conferences and events the agency hopes will inspire them, and their work, and align it with new ideas and international best practice.

Justin GomesA brave move

It’s a brave move for an agency that has built a reputation on producing award-wining work.

And it’s not like the agency thought it were going to have a bad year at award shows either, says Justin Gomes, executive creative director at FoxP2.

It grabbed second place in the Creative Circle’s Ad of the Year in the Out of Home category for Ster-Kinekor (Laptop Billboard) after a tie had to be broken by a re-vote — and, unlike the eventual winner (Engen Fire Blanket from FCB), the Ster-Kinekor campaign would have made the rounds on the awards circuit this year.

Inspired by Henry Ford

The idea to do something different to get the agency’s creative juices flowing came from group MD, Charl Thom, while on a visit to New York. Thom was inspired by a quote from Henry Ford, who said: “A business that makes nothing but money is a poor business.”

“What would most fill our creative tanks?” Thom asked himself. “Taking half-a-million rand, and investing it in award show entries for a year? Or taking half-a-million rand, and investing it in inspiring our people for a year?”

We have our answer.

Headed off to NY

Several FoxP2 staffers have already headed off to NY to attend the 99u conference (which focuses on ‘highlighting real-world best practices for making ideas happen’).

Others will head to Austin, Texas, for SXSW (South by Southwest — a set of film, interactive, and music festivals) and Creativity World Forum in Belgium.

Locally, the entire agency will be heading to the annual design conference Design Indaba.

Gomes says the aim is to expose agency staff to the latest thinking from global thought leaders and to encourage them to be the best they can be. To help with this process, staff will get an extra three days of leave to pursue personal creative passions.

Try something different

Gomes, who chairs the Creative Circle, is at pains to stress that its withdrawal from award shows this year doesn’t indicate any criticism of these shows. The agency just wanted to try something different, says Gomes.

Thom, meanwhile, in an interview with Adlip, indicated that the agency’s withdrawal from awards, coinciding with Gomes’ chairmanship of the Creative Circle, allows Gomes more freedom and brings a greater sense impartiality and objectivity to the role.

Internally, the agency is already seeing the benefit of its new strategy, dubbed #FoxFlame.

Alex Goldberg, a copywriter who worked on the Ster-Kinekor Laptop billboard, has raved about his trip to 99u, calling it life-changing, showing that #FoxFlame is finding resonance in the creative department, says Gomes. Staff are expected to bring back and share internally, as well as with clients, key learnings from their overseas trips (such as standing meetings, picked up in New York, which have already been introduced internally, and been positively received).

Break down internal silos

By sending members of the creative, strategy and production teams abroad together, the agency hopes to further break down internal silos. Longer term, Gomes not only hopes to keep his team inspired but that the initiative will attract other great talent to the agency as well.

The focus having shifted beyond just recognition to inspiration, Gomes believes the agency output will further improve.

The agency has been picking up more work across the continent, notably a beer brand in Nigeria. It currently employs 38 people in its Cape Town office and another 11 in Johannesburg.

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Cannes Lions 2014: Final awards from Cannes 2014

The Cannes Lions International Festival of Creativity has announced the final winners that are taking home trophies from the 2014 awards. Categories awarded include Film, Film Craft, Branded Content & Entertainment and the Innovation Lions, as well as the Titanium and Integrated category.

The jury awarded two Film Grands Prix in the Film category. In the TV/Cinema category, Adam&EveDDB London, UK, took the Grand Prix for the Harvey Nichols ad ‘Sorry I Spent it on Myself’, while in the Internet Film or Other Screens category Forsman & Bodenfors Gothenburg, Sweden, were awarded the Grand Prix for their campaign ‘The Epic Split’ for Volvo Trucks. The Film category received 2838 entries of which 280 were short-listed – 13 were awarded Gold, 29 Silver and 61 Bronze Lions. Ogilvy Johannesburg took a Bronze Lion in this category for the Topsy Foundation.

In the Film Craft category, 2073 entries were received. The Film Craft jury who shortlisted 135 entries and awarded 16 Gold, 22 Silver and 28 Bronze Lions. NET#WORK BBDO Johannesburg took a bronze for Coronation Fund Managers.

For Branded Content & Entertainment 1178 entries from 62 countries were received of which 91 were shortlisted and 11 gold, 20 silver and 35 bronze Lions were awarded. South Africa took no awards in this category.

In the Innovation Lions category, which saw shortlisted entrants presenting their work to the jury, the Grand Prix went to Megafon Moscow / Axis Moscow / Asif Khan Ltd London, Russia, for their Megafaces Pavilion at the Sochi 2014 Winter Olympic Games.

In the Titanium and Integrated category, the jury voted on 378 entries to reach a shortlist of 16 for Titanium and 20 for Integrated, of which 1 gold, 2 silver and 5 bronze Integrated Lions were awarded and 3 Titanium Lions given. The Titanium Grand Prix was awarded to Dentsu Tokyo for ‘Sound of Honda / Ayrton Senna 1989’ for Honda Motor Co. Adam&EveDDB London, UK, took their second Grand Prix of the night, winning the Integrated Grand Prix for ‘Sorry I Spent it on Myself’ created for Harvey Nichols.

The Grand Prix for Good went to Lemz, Amsterdam, The Netherlands, for ‘Sweetie’ created for Terre des Hommes Netherlands.

Other awards presented at this evening’s ceremony were:

Agency of the Year was given to Adam&EveDDB, London. Dentsu, Tokyo came second and AlmapBBDO, São Paulo third.

Independent Agency of the Year went to Forsman & Bodenfors, Gothenburg. Second place went to Lemz, Amsterdam and third to Wieden + Kennedy, Portland.

The Palme d’Or, given to the most awarded production company, was presented to MJZ, USA. O Positive Films, USA came second and Outsider, UK third.

The Network of the Year award was presented to Ogilvy & Mather with BBDO taking second place and DDB in third.

The inaugural Regional Network of the Year winners were announced as:
APAC –BBDO
EMEA – DDB
North America – BBDO
South America – Ogilvy & Mather

Also awarded was the Holding Company of the Year which went to WPP. Omnicom took second place and Publicis third.

The Creative Marketer of the Year trophy was presented to McDonald’s. The winners of the Young Lions Film Competition were also announced, with the Bulgarian team, Vladimir Gerasimov and Zhelez Atanasov winning the Gold medal. The Young Marketers Competition saw the dedicated jury award the team from Russia, Marisol Diaz Rozic and Marianela Frick from Pepsico, with the Gold medal.

Branded Content & Entertainment Lions Winners

Title Advertiser Entrant / Contributing Company Country Prize
THE SCARECROW CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS LEMZ Amsterdam THE NETHERLANDS Gold Lion
OSCARS SELFIE SAMSUNG TELECOMMUNICATIONS AMERICA 72ANDSUNNY Los Angeles, CA / PMKBNC New York / EDELMAN DIGITAL New York USA Gold Lion
KOMBI LAST WISHES VOLKSWAGEN DO BRASIL ALMAPBBDO São Paulo / INKUBA Sáo Paulo BRAZIL Gold Lion
AMIA BOOTH AMIA (ASOCIACIÓN MUTUAL ISRAELITA ARGENTINA) OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA Gold Lion
BOB DYLAN LIKE A ROLLING STONE SONY MUSIC INTERLUDE New York USA Gold Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA Gold Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA Gold Lion
PROJECT DRIVE-IN AMERICAN HONDA MOTOR CO. RPA Los Angeles USA Gold Lion
PROJECT DRIVE-IN AMERICAN HONDA MOTOR CO. RPA Los Angeles USA Gold Lion
KOMBI LAST WISHES VOLKSWAGEN DO BRASIL ALMAPBBDO São Paulo / INKUBA Sáo Paulo BRAZIL Gold Lion
CORNETTO CUPIDITY UNILEVER MOFILM London / THEAUDIENCE London UNITED KINGDOM Silver Lion
CLIMATE NAME CHANGE 350 ACTION BARTON F. GRAF 9000 New York USA Silver Lion
ONCE MORE, THE STORY OF VIN 903847 VOLKSWAGEN CANADA RED URBAN Toronto CANADA Silver Lion
FOR THE LOVE OF MUSIC NASHVILLE CONVENTION AND VISITORS CORPORATION VML Kansas City USA Silver Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. DENTSU Tokyo JAPAN Silver Lion
FROM ONE SECOND TO THE NEXT AT&T BBDO NEW YORK USA Silver Lion
BALD CARTOONS GRAACC OGILVY BRASIL São Paulo BRAZIL Silver Lion
MAKE EVERY YARD COUNT NIKE JWT INDIA Mumbai INDIA Silver Lion
D ROSE JUMP STORE ADIDAS TBWA\LONDON UNITED KINGDOM Silver Lion
THE NEXT BIG THING IS HERE WITH SAMSUNG + JAY Z SAMSUNG TELECOMMUNICATIONS AMERICA 72ANDSUNNY Los Angeles, CA / R/GA New York / EDELMAN New York USA Silver Lion
I TOUCH MYSELF CANCER COUNCIL JWT Sydney / SOAP CREATIVE Sydney AUSTRALIA Silver Lion
IF ONLY FOR A SECOND MIMI FOUNDATION LEO BURNETT FRANCE Paris FRANCE Silver Lion
LEON 1914, THE BOOK MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Silver Lion
WE WERE THERE BNP PARIBAS SID LEE Paris FRANCE Silver Lion
#THEWORLDNEEDSMORE UNITED NATIONS, OFFICE FOR THE COORDINATION OF HUMANITARIAN AFFAIRS LEO BURNETT NEW YORK USA Silver Lion
MAKE EVERY YARD COUNT NIKE JWT INDIA Mumbai INDIA Silver Lion
REAL LIFE ALLIANZ OGILVY FRANCE Paris FRANCE Silver Lion
IBM FRACTAL FEST IBM OGILVY NEW YORK USA Silver Lion
UNLOAD YOUR 401K STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA Silver Lion
WE WERE THERE BNP PARIBAS SID LEE Paris FRANCE Silver Lion
FATHER’S DAY PROSTATE CANCER UK COAST London UNITED KINGDOM Bronze Lion
THE SOCIAL MUSIC EXPERIMENT LOGITECH: ULTIMATE EARS GREENLIGHT MEDIA AND MARKETING Los Angeles, CA USA Bronze Lion
FARMED AND DANGEROUS FICTION ENTRY CHIPOTLE MEXICAN GRILL PIRO New York / CHIPOTLE MEXICAN GRILL New York USA Bronze Lion
THE POWER INSIDE INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA Bronze Lion
STREET TALES FIAT LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion
EAST LOS HIGH TV SERIES POPULATION MEDIA CENTER WISE ENTERTAINMENT Los Angeles / THE ALCHEMISTS Los Angeles / HULU Santa Monica USA Bronze Lion
UN LUGAR LLAMADO MUNDO SAN MIGUEL WINK TTD Madrid SPAIN Bronze Lion
GENERATION ASTRONAUT UNILEVER BBH London UNITED KINGDOM Bronze Lion
FORD ON THE ROAD AGAIN FORD FRANCE OGILVY FRANCE Paris FRANCE Bronze Lion
HOW TO RAISE AN OLYMPIAN PROCTER & GAMBLE WIEDEN+KENNEDY Portland USA Bronze Lion
SAPEURS DOCUMENTARY DIAGEO AMV BBDO London UNITED KINGDOM Bronze Lion
WHY BRING A CHILD INTO THIS WORLD? UNILEVER BRAND GLOBAL DAVID Buenos Aires ARGENTINA Bronze Lion
WE WERE THERE BNP PARIBAS SID LEE Paris FRANCE Bronze Lion
THE BORN FRIENDS FAMILY PORTRAIT SKYPE PEREIRA & O’DELL San Francisco USA Bronze Lion
PROJECT DANIEL: 3D PRINTING PROSTHETIC ARMS FOR CHILDREN OF WAR-TORN SUDAN NOT IMPOSSIBLE, INTEL, VENABLES BELL THE EBELING GROUP New York / NOT IMPOSSIBLE LABS Venice / VENABLES BELL & PARTNERS San Francisco / INTEL Santa Clara USA Bronze Lion
SAPEURS DOCUMENTARY DIAGEO AMV BBDO London UNITED KINGDOM Bronze Lion
FACE TO FRIENDS NESTLÉ PUBLICIS CONSEIL Paris FRANCE Bronze Lion
UNLOAD YOUR 401K STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA Bronze Lion
FIFA 14 MICROSOFT Y&R COLOMBIA Bogotá / WUNDERMAN COLOMBIA Bogotá COLOMBIA Bronze Lion
THE KAN KHAJURA STATION UNILEVER INDIA LOWE AND PARTNERS WORLDWIDE Mumbai / OZONTEL Hyderabad INDIA Bronze Lion
THE WORLD’S FIRST ALL-LEGO AD BREAK WARNER BROS. PHD London UNITED KINGDOM Bronze Lion
#6SECONDSCIENCE FAIR GE GENERAL ELECTRIC New York USA Bronze Lion
CHRISTMAS IN A DAY FILM SAINSBURY’S AMV BBDO London UNITED KINGDOM Bronze Lion
WE WERE THERE BNP PARIBAS SID LEE Paris FRANCE Bronze Lion
RICE-CODE INAKADATE VILLAGE HAKUHODO Tokyo JAPAN Bronze Lion
WESTJET CHRISTMAS MIRACLE: REAL-TIME GIVING WESTJET AIRLINES LTD WESTJET Calgary CANADA Bronze Lion
SAPNA (DREAM) SMARTLIFE FP7/DXB Dubai / TETRA ADVERTISING Dubai UNITED ARAB EMIRATES Bronze Lion
THE HAIR FEST CASA DE LA AMISTAD OGILVY & MATHER Mexico City MEXICO Bronze Lion
THE BARBECUE BIBLE TRAMONTINA JWT BRAZIL São Paulo BRAZIL Bronze Lion
BALD CARTOONS GRAACC OGILVY BRASIL São Paulo BRAZIL Bronze Lion
A TRIP OUT TO SEA GUY COTTEN CLM BBDO Boulogne-Billancourt FRANCE Bronze Lion
VIDEO GAME VETERANS IRAQ VETERANS AGAINST THE WAR (IVAW) THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona SPAIN Bronze Lion
FOR THE LOVE OF MUSIC NASHVILLE CONVENTION AND VISITORS CORPORATION VML Kansas City USA Bronze Lion
SPEAKING EXCHANGE CNA FCB BRASIL São Paulo BRAZIL Bronze Lion
TRAVEL YOUR TWEET INTERESTING EXPEDIA OGILVY & MATHER LONDON UNITED KINGDOM Bronze Lion

Film Craft Lions Winners

Title Advertiser Product Entrant / Agency Country Prize
HONDA ILLUSIONS HONDA HONDA CR-V mcgarrybowen London UNITED KINGDOM Gold Lion
COOK’S RANGE LURPAK DAIRY BLINK PRODUCTIONS London / WIEDEN+KENNEDY London UNITED KINGDOM Gold Lion
BOB DYLAN LIKE A ROLLING STONE SONY MUSIC ALBUM RELEASE INTERLUDE New York USA Gold Lion
THE EPIC SPLIT VOLVO TRUCKS THE NEW VOLVO FM FORSMAN & BODENFORS Gothenburg SWEDEN Gold Lion
PICK THEM BACK UP PROCTER & GAMBLE CONSUMER PACKAGED GOODS PARK PICTURES New York / WIEDEN+KENNEDY Portland USA Gold Lion
IAN UP FOR WHATEVER FILM ANHEUSER-BUSCH BUD LIGHT BBDO NEW YORK USA Gold Lion
COOK’S RANGE LURPAK DAIRY BLINK PRODUCTIONS London / WIEDEN+KENNEDY London UNITED KINGDOM Gold Lion
FOCUS AND EXPLODE DICK’S SPORTING GOODS SPORTING GOODS ANOMALY New York USA Gold Lion
BLAZED NEW ZEALAND TRANSPORT AGENCY DRUG DRIVING CLEMENGER BBDO Wellington NEW ZEALAND Gold Lion
BOB DYLAN LIKE A ROLLING STONE SONY MUSIC ALBUM RELEASE INTERLUDE New York USA Gold Lion
EITB-BETTER WITH MUSIC – OBAMA EITB RADIO EUSKADI DIMENSION San Sebastian SPAIN Gold Lion Campaign
EITB BETTER WITH MUSIC – MOURINHO EITB RADIO EUSKADI DIMENSION San Sebastian SPAIN Gold Lion Campaign
ADVENTURE AWAITS ARLA FOODS COOK’S RANGE WAVE STUDIOS London / WIEDEN+KENNEDY London UNITED KINGDOM Gold Lion
ASSASSIN’S CREED IV BLACK FLAG, DEFY UBISOFT GAMING PROMO MPC London / SID LEE Paris UNITED KINGDOM Gold Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL FAST CASUAL DINING CREATIVE ARTISTS AGENCY Los Angeles USA Gold Lion
BLAZED NEW ZEALAND TRANSPORT AGENCY DRUG DRIVING CURIOUS FILM Auckland / CLEMENGER BBDO Wellington NEW ZEALAND Gold Lion
UNCONDITIONAL LOVE – GIRLS HBO GO HBO GO O POSITIVE FILMS New York / SS+K New York USA Gold Lion Campaign
WHAT’S HE IN – GAME OF THRONES HBO GO HBO GO O POSITIVE FILMS New York / SS+K New York USA Gold Lion Campaign
YOUR CHOICE – GIRLS HBO GO HBO GO O POSITIVE FILMS New York / SS+K New York USA Gold Lion Campaign
HAPPILY MARRIED – CURB YOUR ENTHUSIASM HBO GO HBO GO O POSITIVE FILMS New York / SS+K New York USA Gold Lion Campaign
THE MAN WHO COULDN’T SLOW DOWN LVMH/MOET HENNESSY USA HENNESSY DROGA5 New York USA Silver Lion
SCHWARTZ – THE SOUND OF TASTE SCHWARTZ SCHWARTZ FLAVOUR SHOTS GREY LONDON UNITED KINGDOM Silver Lion
BLAZED NEW ZEALAND TRANSPORT AGENCY DRUG DRIVING CURIOUS FILM Auckland / CLEMENGER BBDO Wellington NEW ZEALAND Silver Lion
POSSIBILITIES NIKE NIKE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA Silver Lion
MISTAKES NEW ZEALAND TRAFFIC AUTHORITY SPEED FINCH Sydney / CLEMENGER BBDO Wellington AUSTRALIA Silver Lion
FAITHFUL – TRUE DETECTIVE HBO GO HBO GO O POSITIVE FILMS New York / SS+K New York USA Silver Lion Campaign
HAPPILY MARRIED – CURB YOUR ENTHUSIASM HBO GO HBO GO O POSITIVE FILMS New York / SS+K New York USA Silver Lion Campaign
UNCONDITIONAL LOVE – GIRLS HBO GO HBO GO O POSITIVE FILMS New York / SS+K New York USA Silver Lion Campaign
YOUR CHOICE – GIRLS HBO GO HBO GO O POSITIVE FILMS New York / SS+K New York USA Silver Lion Campaign
THE MAN WHO COULDN’T SLOW DOWN LVMH/MOET HENNESSY USA HENNESSY DROGA5 New York USA Silver Lion
LEAVE THE WORLD BEHIND VOLVO CARS CORPORATION (VCC) VOLVO XC60 FORSMAN & BODENFORS Gothenburg SWEDEN Silver Lion
PICK THEM BACK UP PROCTER & GAMBLE P&G BRAND JOINT EDITORIAL Portland, OR / WIEDEN+KENNEDY Portland USA Silver Lion
MAKE EVERY YARD COUNT NIKE NIKE CRICKET JWT INDIA Bangalore INDIA Silver Lion
POSSIBILITIES NIKE NIKE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA Silver Lion
THE EPIC SPLIT VOLVO TRUCKS THE NEW VOLVO FM FORSMAN & BODENFORS Gothenburg SWEDEN Silver Lion
CLIMATE NAME CHANGE 350 ACTION CLIMATE NAME CHANGE BARTON F. GRAF 9000 New York USA Silver Lion
YOUR CHOICE HOME BOX OFFICE INC. HBO GO SS+K New York USA Silver Lion Campaign
FAITHFUL HOME BOX OFFICE INC. HBO GO SS+K New York USA Silver Lion Campaign
UNCONDITIONAL LOVE HOME BOX OFFICE INC. HBO GO SS+K New York USA Silver Lion Campaign
HAPPILY MARRIED HOME BOX OFFICE INC. HBO GO SS+K New York USA Silver Lion Campaign
THE EPIC SPLIT VOLVO TRUCKS THE NEW VOLVO FM FORSMAN & BODENFORS Gothenburg SWEDEN Silver Lion
PERFECT DAY SONY PLAYSTATION BBH NEW YORK USA Silver Lion
HANDS HONDA HONDA BRAND FILM FACTORY London / WIEDEN+KENNEDY London UNITED KINGDOM Silver Lion
HANDS HONDA UK HONDA NEXUS PRODUCTIONS London / WIEDEN+KENNEDY London UNITED KINGDOM Silver Lion
BOX BOT & DOLLY BOT & DOLLY BOT & DOLLY San Francisco USA Silver Lion
BEAR & HARE JOHN LEWIS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Silver Lion
THE EPIC SPLIT VOLVO TRUCKS THE NEW VOLVO FM FORSMAN & BODENFORS Gothenburg SWEDEN Silver Lion
FIRST FLIGHT VODAFONE GLOBAL BRAND COMMUNICATIONS AKQA London UNITED KINGDOM Silver Lion
DOCTOR CORONATION FUND MANAGERS CORONATION FUND MANAGERS NET#WORK BBDO Johannesburg SOUTH AFRICA Bronze Lion
FIRST KISS WREN CLOTHING, Fashion film DURABLE GOODS Los Angeles USA Bronze Lion
SAPEURS DIAGEO GUINNESS AMV BBDO London UNITED KINGDOM Bronze Lion
THE MAN WHO COULDN’T SLOW DOWN LVMH/MOET HENNESSY USA HENNESSY DROGA5 New York USA Bronze Lion
MOMSONG PROCTOR & GAMBLE OLD SPICE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA Bronze Lion
PERFECT DAY SONY PLAYSTATION BBH NEW YORK USA Bronze Lion
HONDA ILLUSIONS HONDA HONDA CR-V mcgarrybowen London UNITED KINGDOM Bronze Lion
THE POWER INSIDE: EPISODE 1 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign
THE POWER INSIDE: EPISODE 2 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign
THE POWER INSIDE: EPISODE 3 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign
THE POWER INSIDE – EPISODE 4 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign
THE POWER INSIDE – EPISODE 5 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign
THE POWER INSIDE – EPISODE 6 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign
SWARM LEXUS INTERNATIONAL LEXUS CHI & PARTNERS London UNITED KINGDOM Bronze Lion
SAPEURS DIAGEO GUINNESS AMV BBDO London UNITED KINGDOM Bronze Lion
POSSIBILITIES NIKE NIKE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA Bronze Lion
COMETS DIAGEO AUSTRALIA SMIRNOFF DOUBLE BLACK EXIT FILMS Melbourne, VIC / LEO BURNETT SYDNEY AUSTRALIA Bronze Lion
THE EPIC SPLIT VOLVO TRUCKS THE NEW VOLVO FM FORSMAN & BODENFORS Gothenburg SWEDEN Bronze Lion
BODY & SOUL SRT VIPER/CHRYSLER SRT VIPER SMUGGLER Los Angeles, CA / THE RICHARDS GROUP Dallas USA Bronze Lion
POSSIBILITIES NIKE NIKE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA Bronze Lion
PICK THEM BACK UP PROCTER & GAMBLE CONSUMER PACKAGED GOODS PARK PICTURES New York / WIEDEN+KENNEDY Portland USA Bronze Lion
PEP TALK NETFLIX CANADA ENTERTAINMENT DDB CANADA Vancouver, BC CANADA Bronze Lion
MISTAKES NEW ZEALAND TRANSPORT AGENCY SPEED CLEMENGER BBDO Wellington NEW ZEALAND Bronze Lion
MOMSONG PROCTOR & GAMBLE OLD SPICE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA Bronze Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL FAST CASUAL DINING CREATIVE ARTISTS AGENCY Los Angeles USA Bronze Lion
MOMSONG OLD SPICE PERSONAL CARE WIEDEN+KENNEDY Portland USA Bronze Lion
PICK THEM BACK UP PROCTER & GAMBLE CONSUMER PACKAGED GOODS WIEDEN+KENNEDY Portland USA Bronze Lion
PENS AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL TROUBLEMAKERS.TV Paris / TBWA\PARIS FRANCE Bronze Lion
SQUIRREL DIAGEO SMITHWICK’S THE MILL London / ADAM&EVEDDB London UNITED KINGDOM Bronze Lion
SAPEURS DIAGEO GUINNESS AMV BBDO London UNITED KINGDOM Bronze Lion
PREGNANCY NIMBLE LOAN SERVICE THE SWEET SHOP London / PROXIMITY BRISBANE / COLENSO BBDO Auckland UNITED KINGDOM Bronze Lion
ALMOST IDENTICAL MONDELEZ INTERNATIONAL BELDENT INFINIT DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Bronze Lion
THE POWER INSIDE: EPSIODE 1 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign
THE POWER INSIDE: EPISODE 2 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign
THE POWER INSIDE – EPISODE 3 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign
THE POWER INSIDE – EPISODE 4 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign
THE POWER INSIDE: EPISODE 5 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign
THE POWER INSIDE: EPISODE 6 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign

Film Lions Winners

Title Advertiser Product Entrant / Agency Country Prize
SORRY I SPENT IT ON MYSELF HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Grand Prix
THE EPIC SPLIT VOLVO TRUCKS THE NEW VOLVO FM FORSMAN & BODENFORS Gothenburg SWEDEN Grand Prix
RESCUE UNILEVER MARMITE ADAM&EVEDDB London UNITED KINGDOM Gold Lion
SHAMPOO SOUTHERN COMFORT SOUTHERN COMFORT WIEDEN+KENNEDY New York USA Gold Lion Campaign
KARATE SOUTHERN COMFORT SOUTHERN COMFORT WIEDEN+KENNEDY New York USA Gold Lion Campaign
PARENTS COCA-COLA COMPANY COCA-COLA LIFE SANTO Buenos Aires ARGENTINA Gold Lion
MOMSONG OLD SPICE PERSONAL CARE WIEDEN+KENNEDY Portland USA Gold Lion Campaign
TREE OLD SPICE PERSONAL CARE WIEDEN+KENNEDY Portland USA Gold Lion Campaign
BOWL OLD SPICE PERSONAL CARE WIEDEN+KENNEDY Portland USA Gold Lion Campaign
POSSIBILITIES NIKE ATHLETIC FOOTWEAR AND APPAREL WIEDEN+KENNEDY Portland USA Gold Lion
PERFECT DAY SONY PLAYSTATION BBH NEW YORK USA Gold Lion
TOO COMPLICATED DU TELECOMMUNICATIONS LEO BURNETT DUBAI UNITED ARAB EMIRATES Gold Lion Campaign
TOO DEPRESSING DU TELECOMMUNICATIONS LEO BURNETT DUBAI UNITED ARAB EMIRATES Gold Lion Campaign
MISTAKES NEW ZEALAND TRANSPORT AGENCY SPEED CLEMENGER BBDO Wellington NEW ZEALAND Gold Lion
FIRST KISS WREN CLOTHING DURABLE GOODS Los Angeles USA Gold Lion
CLIMATE NAME CHANGE 350 ACTION CLIMATE NAME CHANGE BARTON F. GRAF 9000 New York USA Gold Lion
BUCKET LIST WATERISLIFE NON-PROFIT DDB NEW YORK USA Gold Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN Gold Lion
THE 1000 MILES OF LUCA CONSEJO PUBLICITARIO ARGENTINO INTERNATIONAL DAY OF PEOPLE WITH DISABILITIES TBWA\BUENOS AIRES ARGENTINA Gold Lion
SAPEURS DIAGEO GUINNESS AMV BBDO London UNITED KINGDOM Silver Lion
THE ODYSSEY HEINEKEN HEINEKEN WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS Silver Lion
THE SEARCH LION TAP KING BMF Sydney AUSTRALIA Silver Lion
MEETING OLD SPICE PERSONAL CARE WIEDEN+KENNEDY Portland USA Silver Lion Campaign
BOARDWALK OLD SPICE PERSONAL CARE WIEDEN+KENNEDY Portland USA Silver Lion Campaign
THE BIG LEAP LACOSTE LACOSTE BETC Paris FRANCE Silver Lion
MADE FROM COOL – MAKING THE CUT JACK & JONES CLOTHING & CO. Copenhagen DENMARK Silver Lion Campaign
MADE FROM COOL – SEWING IT UP JACK & JONES CLOTHING & CO. Copenhagen DENMARK Silver Lion Campaign
TEDDY TRAGEDY VOLKSWAGEN AUTOMATIC DISTANCE CONTROL ADAM&EVEDDB London UNITED KINGDOM Silver Lion
DADDY CITROËN CAR LES GAULOIS Puteaux FRANCE Silver Lion
FEELING CAREFREE VOLKSWAGEN VOLKSWAGEN DEUTSCH Los Angeles USA Silver Lion
BEAR & HARE JOHN LEWIS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Silver Lion
THE SUN ISN’T WHAT THEY SAY IT IS VISIONLAB OPTICAL BRAND LOLA Madrid SPAIN Silver Lion Campaign
WHATSUP VISIONLAB OPTICAL BRAND LOLA Madrid SPAIN Silver Lion Campaign
SUNSET VISIONLAB OPTICAL BRAND LOLA Madrid SPAIN Silver Lion Campaign
THE PERFECT DAUGHTER PROMART HOMECENTER DYS RETAIL STORE FAHRENHEIT DDB Lima PERU Silver Lion
GUESS WHO LOVES TACO BELL’S NEW BREAKFAST (RONALD MCDONALD LAUNCH) TACO BELL TACO BELL BREAKFAST DEUTSCH Los Angeles USA Silver Lion Campaign
WAFFLE TACO – GUESS WHO LOVES IT (RONALD MCDONALD) TACO BELL TACO BELL BREAKFAST – WAFFLE TACO DEUTSCH Los Angeles USA Silver Lion Campaign
A.M. CRUNCHWRAP – GUESS WHO LOVES IT (RONALD MCDONALD) TACO BELL TACO BELL BREAKFAST – A.M. CRUNCHWRAP DEUTSCH Los Angeles USA Silver Lion Campaign
SIMON THE OGRE TUI TRAVEL UK AND IRELAND THOMSON HOLIDAYS BMB London UNITED KINGDOM Silver Lion
LANDING AEROLINEAS ARGENTINAS AIRLINE MADRE Buenos Aires ARGENTINA Silver Lion Campaign
NIGHT FLIGHT AEROLINEAS ARGENTINAS AIRLINE MADRE Buenos Aires ARGENTINA Silver Lion Campaign
TAKE OFF AEROLINEAS ARGENTINAS AIRLINE MADRE Buenos Aires ARGENTINA Silver Lion Campaign
ROBOCOP CONSULATE GENERAL OF ARGENTINA IN LOS ANGELES ARGENTINA NEW CINEMA FILM FESTIVAL CONILL SAATCHI & SAATCHI Torrance / CONILL ADVERTISING El Segundo USA Silver Lion
REQUIEM TYC SPORTS TYC SPORTS Y&R BUENOS AIRES ARGENTINA Silver Lion
PREGNANCY NIMBLE SMART LITTLE LOANS PROXIMITY BRISBANE / COLENSO BBDO Auckland AUSTRALIA Silver Lion Campaign
VET NIMBLE SMART LITTLE LOANS PROXIMITY BRISBANE / COLENSO BBDO Auckland AUSTRALIA Silver Lion Campaign
BREAKDOWN NIMBLE SMART LITTLE LOANS PROXIMITY BRISBANE / COLENSO BBDO Auckland AUSTRALIA Silver Lion Campaign
FATHER CABLEVISION CABLEVISION INTERNET TRIBAL DDB Mexico City MEXICO Silver Lion
MISUNDERSTOOD APPLE APPLE TBWA\MEDIA ARTS LAB Los Angeles USA Silver Lion
THE RIDE CARLSBERG CARLSBERG SANTO Buenos Aires ARGENTINA Silver Lion
TOUGH LOVE PROCTER & GAMBLE CONSUMER PACKAGED GOODS WIEDEN+KENNEDY Portland USA Silver Lion
I WILL SURVIVE VH1 LATIN AMERICA VH1 LATIN AMERICA DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Silver Lion
THE GREATEST STORY UNICEF AWARENESS MESSAGE FORSMAN & BODENFORS Gothenburg SWEDEN Silver Lion
THE PARTING GLASS – LONG FORM WILLIAMS GRANT & SONS LTD TULLAMORE DEW IRISH WHISKEY OPPERMANWEISS New York USA Silver Lion
THE FIREMAN’S SMILE SÉCURITÉ ROUTIÈRE ANTI DRINK-DRIVING PUBLICIS CONSULTANTS Paris FRANCE Silver Lion Campaign
I LOVE YOU VERY MUCH SÉCURITÉ ROUTIÈRE ANTI DRINK-DRIVING PUBLICIS CONSULTANTS Paris FRANCE Silver Lion Campaign
APPRECIATION HOME BOX OFFICE INC. HBO GO SS+K New York USA Silver Lion Campaign
WHAT’S HE IN HOME BOX OFFICE INC. HBOGO SS+K New York USA Silver Lion Campaign
YOUR CHOICE HOME BOX OFFICE INC. HBO GO SS+K New York USA Silver Lion Campaign
FAITHFUL HOME BOX OFFICE INC. HBO GO SS+K New York USA Silver Lion Campaign
UNCONDITIONAL LOVE HOME BOX OFFICE INC. HBO GO SS+K New York USA Silver Lion Campaign
HAPPILY MARRIED HOME BOX OFFICE INC. HBO GO SS+K New York USA Silver Lion Campaign
IF ONLY FOR A SECOND MIMI FOUNDATION SUPPORT AND WELLBEING CENTERS LEO BURNETT FRANCE Paris FRANCE Silver Lion
SAPEURS DOCUMENTARY DIAGEO GUINNESS AMV BBDO London UNITED KINGDOM Silver Lion
ADVENTURE AWAITS ARLA FOODS COOK’S RANGE WIEDEN+KENNEDY London UNITED KINGDOM Bronze Lion
COMB OVER JELLO JELLO CP+B Boulder USA Bronze Lion
MEDITATION KRISPY KERNELS MIXED NUTS LG2 Québec CANADA Bronze Lion
SMILE MARS, INC. SKITTLES DDB CHICAGO USA Bronze Lion
CLOUD MARS, INC. SKITTLES DDB CHICAGO USA Bronze Lion Campaign
GROOMER MARS, INC. SKITTLES DDB CHICAGO USA Bronze Lion Campaign
VET MARS, INC. SKITTLES DDB CHICAGO USA Bronze Lion Campaign
HURRICANE LAURA ABINBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Bronze Lion Campaign
HURRICANE MARTHA ABINBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Bronze Lion Campaign
WHY NOT MAN HEINEKEN INTERNATIONAL HEINEKEN LIGHT PUBLICIS ITALY Milan ITALY Bronze Lion
CAT LADY MURRAY GOULBURN CO OPERATIVE LTD DEVONDALE LONG LIFE MILK DDB GROUP MELBOURNE AUSTRALIA Bronze Lion
THE TEACHER MURRAY GOULBURN CO OPERATIVE LTD DEVONDALE SMOOTHIES DDB GROUP MELBOURNE AUSTRALIA Bronze Lion
THE DAY I VISITED MY SON – A TRUE STORY UNILEVER COMFORT OGILVY & MATHER SINGAPORE SINGAPORE Bronze Lion
LA DONNA UNILEVER AXE ponce buenos aires ARGENTINA Bronze Lion
THE GREAT ESCAPE SIGMA TAU YOVIS VIAGGIO BEDESCHI FILM Milan / PUBLICIS ITALY Milan ITALY Bronze Lion
DIALOGUE 2 BOEHRINGER INGELHEIM DO BRASIL ANADOR BORGHI/LOWE São Paulo BRAZIL Bronze Lion
MAKE EVERY YARD COUNT NIKE NIKE CRICKET JWT INDIA Bangalore INDIA Bronze Lion
WE HAVE TO TALK MARS MEXICO/ PEDIGREE BRAND BBDO MEXICO MEXICO Bronze Lion
PARACHUTE VOLKSWAGEN CAR ADAM&EVEDDB London UNITED KINGDOM Bronze Lion Campaign
ROPE VOLKSWAGEN CAR ADAM&EVEDDB London UNITED KINGDOM Bronze Lion Campaign
CAGE VOLKSWAGEN CAR ADAM&EVEDDB London UNITED KINGDOM Bronze Lion Campaign
CHICKEN DAIMLER MERCEDES-BENZ JUNG von MATT Stuttgart GERMANY Bronze Lion
FIAT 500 CULT FIAT GROUP FIAT 500 CAR LEO BURNETT Milan ITALY Bronze Lion
PLASTIC CONTAINER CAR ONE CAR DEALER LEO BURNETT ARGENTINA Buenos Aires ARGENTINA Bronze Lion Campaign
FAN CAR ONE CAR DEALER LEO BURNETT ARGENTINA Buenos Aires ARGENTINA Bronze Lion Campaign
ALL IS RIGHT FOOT LOCKER FOOT LOCKER BBDO NEW YORK USA Bronze Lion
THE SECOND HAND CAMPAIGN – SOFA IKEA FURNITURE SMFB Oslo NORWAY Bronze Lion Campaign
THE SECOND HAND CAMPAIGN – CABINET IKEA FURNITURE SMFB Oslo NORWAY Bronze Lion Campaign
THE SECOND HAND CAMPAIGN – CHAIRS IKEA FURNITURE SMFB Oslo NORWAY Bronze Lion Campaign
DENTIST EPIC COMPANIES ONLINE SHOP SCHOLZ & FRIENDS BERLIN GERMANY Bronze Lion Campaign
BEDROOM EPIC COMPANIES ONLINE SHOP SCHOLZ & FRIENDS BERLIN GERMANY Bronze Lion Campaign
CHRISTMAS IN A DAY SAINSBURY’S SUPERMARKETS SUPERMARKET AMV BBDO London UNITED KINGDOM Bronze Lion
BOB HALFORDS WE FIT MOTHER London UNITED KINGDOM Bronze Lion Campaign
NEEDLES HALFORDS WE FIT MOTHER London UNITED KINGDOM Bronze Lion Campaign
CAST LITTLE CAESARS FAST FOOD PIZZA BARTON F. GRAF 9000 New York USA Bronze Lion
STORIES ARE WAITING IN PARIS EUROSTAR EUROSTAR AMV BBDO London UNITED KINGDOM Bronze Lion Campaign
STORIES ARE WAITING IN LONDON EUROSTAR EUROSTAR AMV BBDO London UNITED KINGDOM Bronze Lion Campaign
CAPTAIN OBVIOUS HOTELS.COM HOTELS.COM CP+B Boulder USA Bronze Lion Campaign
OBVIOUS EYE CONTACT HOTELS.COM HOTELS.COM CP+B Boulder USA Bronze Lion Campaign
OBVIOUS LIES HOTELS.COM HOTELS.COM CP+B Boulder USA Bronze Lion Campaign
GREATNESS AWAITS SONY PLAYSTATION BBH NEW YORK USA Bronze Lion
COVERT NIKE GOLF SPORTS EQUIPMENT BISCUIT FILMWORKS Los Angeles / WIEDEN+KENNEDY Portland USA Bronze Lion
THE LAST OF US SONY COMPUTER ENTERTAINMENT EUROPE PLAYSTATION 4 180 AMSTERDAM THE NETHERLANDS Bronze Lion
TAKING OUT THE TRASH LIBERO FOOTBALL MAGAZINE LOLA Madrid SPAIN Bronze Lion Campaign
LUNCH WITH YOUR FATHER IN LAW LIBERO FOOTBALL MAGAZINE LOLA Madrid SPAIN Bronze Lion Campaign
RELATIONSHIP LIBERO FOOTBALL MAGAZINE LOLA Madrid SPAIN Bronze Lion Campaign
AB MACHINE LIBERO FOOTBALL MAGAZINE LOLA Madrid SPAIN Bronze Lion Campaign
SNUFFY DISCOVERY SHARK WEEK DISCOVERY CHANNEL Silver Spring USA Bronze Lion
THE SUNDAY TIMES – ICONS NEWS UK NEWSPAPER GREY LONDON UNITED KINGDOM Bronze Lion
NATIVE TIME OUT TIME OUT MAGAZINE DDB MEXICO Mexico City MEXICO Bronze Lion
THE VALUE OF EXPERIENCE EL CORTE INGLÉS SEGUROS CAR INSURANCE VCCP Madrid SPAIN Bronze Lion
DOUBLE A, THE DOUBLE QUALITY PAPER DOUBLE A PAPER BUZZMAN Paris FRANCE Bronze Lion
SOUP DIRECTV DIRECTV MJZ Los Angeles / GREY NEW YORK USA Bronze Lion Campaign
FISHERMAN DIRECTV DIRECTV MJZ Los Angeles / GREY NEW YORK USA Bronze Lion Campaign
BUTTERFLIES DIRECTV DIRECTV MJZ Los Angeles / GREY NEW YORK USA Bronze Lion Campaign
CLOSER LINE PLUS CORPORATION LINE McCANN WORLDGROUP Bangkok THAILAND Bronze Lion
LIFE IS NOT A MARATHON. RECRUIT HOLDINGS RECRUIT POINTS DENTSU Tokyo JAPAN Bronze Lion
HANDS HONDA MOTOR EUROPE & HONDA UK AUTOMOTIVE COMPANY WIEDEN+KENNEDY London UNITED KINGDOM Bronze Lion
THE SLEEPING SUPPORTER CITROËN FRENCH FOOTBALL TEAM SONSORSHIP LES GAULOIS Puteaux FRANCE Bronze Lion
PICK THEM BACK UP PROCTER & GAMBLE CONSUMER PACKAGED GOODS WIEDEN+KENNEDY Portland USA Bronze Lion
BE THE ARTIST LION BEER DDB GROUP NEW ZEALAND Auckland NEW ZEALAND Bronze Lion
HUMAN TRAFFIC SIGNS SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA Bronze Lion
I TOUCH MYSELF CANCER COUNCIL BREAST CANCER JWT Sydney AUSTRALIA Bronze Lion
DEAR FUTURE MOM COORDOWN ONLUS WORLD DOWN SYNDROME DAY SAATCHI & SAATCHI Milan ITALY Bronze Lion
WATER COLGATE WATER RESOURCE SAVING Y&R Lima PERU Bronze Lion
KEVIN TOPSY FOUNDATION TOPSY OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Bronze Lion
INTENTION APPLE APPLE TBWA\MEDIA ARTS LAB Los Angeles USA Bronze Lion
ANNA KENDRICK: BEHIND THE SCENES OF THE MEGA HUGE FOOTBALL GAME AD WE ALMOST MAD HEINEKEN NEWCASTLE BROWN ALE DROGA5 New York USA Bronze Lion Campaign
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THE AD NEWCASTLE MADE TO PREPARE YOU FOR THE AD WE DIDN’T MAKE HEINEKEN NEWCASTLE BROWN ALE DROGA5 New York USA Bronze Lion Campaign
MADE FROM COOL – KNIT WITH WIT JACK & JONES CLOTHING & CO. Copenhagen DENMARK Bronze Lion Campaign
MADE FROM COOL – ON THE BUTTON JACK & JONES CLOTHING & CO. Copenhagen DENMARK Bronze Lion Campaign
MADE FROM COOL – WOOL FROM COOL JACK & JONES CLOTHING & CO. Copenhagen DENMARK Bronze Lion Campaign
THE BACKSTORY – GUESS WHO’S COMING TO BREAKFAST (RONALD MCDONALD LAUNCH) TACO BELL TACO BELL BREAKFAST MENU DEUTSCH Los Angeles USA Bronze Lion
LOOK INSIDE.™: JACK ANDRAKA INTEL BRAND VENABLES BELL & PARTNERS San Francisco USA Bronze Lion Campaign
LOOK INSIDE.™: MICK EBELING INTEL BRAND VENABLES BELL & PARTNERS San Francisco USA Bronze Lion Campaign
LOOK INSIDE™: ERIK WEIHENMAYER INTEL BRAND VENABLES BELL & PARTNERS San Francisco USA Bronze Lion Campaign
WE’LL TRY AS HARD AS YOU MOVISTAR SPANISH FOOTBALL TEAM SPONSORSHIP McCANN MADRID Madrid SPAIN Bronze Lion
KOMBI LAST WISHES VOLKSWAGEN DO BRASIL VOLKSWAGEN BUS ALMAPBBDO São Paulo BRAZIL Bronze Lion
TAXI STOLTENBERG ARBEIDERPARTIET (THE LABOUR PARTY) ARBEIDERPARTIET (THE LABOUR PARTY) TRY/APT ADVERTISING AGENCY Oslo NORWAY Bronze Lion
ALMOST IDENTICAL MONDELEZ INTERNATIONAL BELDENT INFINIT DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Bronze Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL FAST CASUAL DINING CREATIVE ARTISTS AGENCY Los Angeles USA Bronze Lion
ONCE MORE, THE STORY OF VIN 903847 VOLKSWAGEN CANADA VOLKSWAGEN RED URBAN Toronto CANADA Bronze Lion
LIVE ON MALAYSIAN SOCIETY OF TRANSPLANTATION ORGAN DONATION DRIVE TBWA\KUALA LUMPUR MALAYSIA Bronze Lion
EXFEARIENTIAL JOHN ST. ADVERTISING AGENCY john st. Toronto CANADA Bronze Lion

Innovation Lions Winners

Title Advertiser Entrant / Agency Country Prize
MEGAFACES PAVILION AT THE SOCHI 2014 WINTER OLYMPIC GAMES JSC MEGAFON MEGAFON Moscow / AXIS Moscow / ASIF KHAN LTD London RUSSIA Grand Prix
POINTS BREAKFAST New York USA Innovation Lion
FIAT LIVE STORE FIAT AGÊNCIACLICK ISOBAR São Paulo / QUESTTO NO São Paulo BRAZIL Innovation Lion
BABOLAT PLAY BABOLAT OGILVY FRANCE Paris FRANCE Innovation Lion

Titanium and Integrated Lions Winners

Title Advertiser Product Entrant / Agency Country Prize
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN Titanium Grand Prix
SORRY I SPENT IT ON MYSELF HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Integrated Grand Prix
THE AUTOCOMPLETE TRUTH UN WOMEN GENDER EQUALITY MEMAC OGILVY Dubai UNITED ARAB EMIRATES Titanium Lion
PROJECT DANIEL: 3D PRINTING PROSTHETIC ARMS FOR CHILDREN OF WAR-TORN SUDAN NOT IMPOSSIBLE LABS 3D PRINTING PROSTHETICS THE EBELING GROUP New York / NOT IMPOSSIBLE LABS Venice USA Titanium Lion
UNLOAD YOUR 401K STATES UNITED TO PREVENT GUN VIOLENCE ANTI GUN VIOLENCE ORGANIZATION GREY NEW YORK USA Titanium Lion
LIVE TEST SERIES INTEGRATED CAMPAIGN VOLVO TRUCKS THE NEW VOLVO FMX, THE NEW VOLVO FL, THE NEW VOLVO FM FORSMAN & BODENFORS Gothenburg SWEDEN Gold Lion
IF ONLY FOR A SECOND MIMI FOUNDATION SUPPORT AND WELLBEING CENTERS LEO BURNETT FRANCE Paris FRANCE Silver Lion
IF WE MADE IT HEINEKEN NEWCASTLE BROWN ALE DROGA5 New York USA Silver Lion
BEAR & HARE JOHN LEWIS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Bronze Lion
DO NOT FRIGHTEN PRESIDENT PUTIN AMNESTY INTERNATIONAL THE NETHERLANDS HUMAN RIGHTS ORGANISATION BVH IDENTITY DRIVEN ADVERTISING Rotterdam THE NETHERLANDS Bronze Lion
CHAPTER TWO PRUDENTIAL FINANCIAL SERVICES DROGA5 New York USA Bronze Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL FAST CASUAL DINING CREATIVE ARTISTS AGENCY Los Angeles USA Bronze Lion
OLD SPICE HAIR CARE INTEGRATED CAMPAIGN OLD SPICE PERSONAL CARE WIEDEN+KENNEDY Portland USA Bronze Lion

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MagLove: Katy Perry multiplies across Cosmo

by MediaSlut (@MediaSlut) My choice of the best international and local magazine covers in MagLove this week:

  • Metropoli
  • Bloomberg Businessweek
  • STYLIST (France)
  • Cosmopolitan (various countries)
  • WEGRY

INTERNATIONAL

Metropoli

MetropoliThese people just keep on impressing me and coming up with more and more creative ways of displaying the name “Metropoli”!

The full name is La Luna de Metrópoli, and it’s a weekly supplement of the Spanish newspaper El Mundo. It really amazes me that the team is able to turn out this type of quality covers week after week… 

Bloomberg Businessweek, 23 June 2014

Bloomberg Businessweek, 23 June 2014The latest cover of Bloomberg Businessweek reminds me a lot of the Oscar Pistorius trial, but it’s also true of any court case, actually. Especially when big money is involved…

The reason I really like this cover is because it gives you just enough to make you want to read and know more. And that’s exactly what I did!

And so can you — read the full article right right here!

STYLIST (France), 12 June 2014

STYLIST (France), 12 June 2014I’ve seen this cover concept done a few times, but this is definitely one of the best!

On the cover the French STYLIST magazine is fashion designer JC de Castelbajac but, other than putting his own unique stamp on the cover, I read that he also art-directed the whole magazine!

You can see the cover coming to life in the Instagram image that was taken on set…

LOCAL

Cosmopolitan, July 2014

Cosmopolitan (South Africa), July 2014
Cosmopolitan (US), July 2014Cosmopolitan (Australia), July 2014Cosmopolitan (Lithuania), July 2014
Cosmopolitan (Germany), July 2014Cosmopolitan (Singapore), July 2014
Cosmopolitan (UK), July 2014Cosmopolitan (Spain), July 2014

I know, there’s nothing especially “WOW” about the July 2014 cover of Cosmopolitan South African but, when you put all the July 2014 Cosmopolitan covers of all the international versions together, you get a completely different picture!Yip, Katy Perry is the first person every to appear on every single July 2014 cover of all 62 editions published all over the world!

I was only able to trace some of the covers as the July 2014 issues of most of the countries are only published a bit later. You can read more about this here.

WEGRY, June 2014

WEGRY, June 2014This issue of WEGRY has been on shelf for a while, but I only spotted it recently and thought I just had to share it — not necessarily because it’s unique or doing something different but because it’s captured something magical on this cover that should speak directly to its target audience!

When you’re an outdoor enthusiast, who wouldn’t want to be the person on the cover, having a braai under millions and millions of stars…?!

Magical!


Find a cover we should know about? Tweet us at @Marklives and @MediaSlut.
Want to view all the covers at a glance?
See our MagLove Pinboard!


MediaSlutMagLove by @MediaSlut is a regular slot featuring the best local and international magazine covers every week, recognising well thought-out, powerful and interesting (and hopefully all three-in-one) covers and celebrating the mix of pragmatism, creativity and personal taste that created each of them. The (for now anonymous) blogger behind MediaSlut knows way too much for his own good about media in South Africa, magazines in particular. His mission is to show when SA magazines fail but, most importantly, also when they succeed. If you’re looking for a library about SA magazines and news, this is your one-stop pitstop.

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The Ad Contrarian: Television 2.0

by Bob Hoffman (@adcontrarian), San Francisco Bay Six years ago, in a piece entitled The Web: TV With Its Hat On Backwards, I wrote…

I’m starting to get the feeling that the web’s killer app is television.

Then in January of this year in a post called Cloning Television In 2014, I wrote,

I am expecting online advertising to look even more like television advertising this year...video spots will be the ‘new‘ rage.The Ad Contrarian logo

Well, as usual, The Ad Contrarian is the only ad bozo you can trust. 

The entire digital industry is now rushing headlong into becoming the TV industry.

Yahoo recently announced that they were making a major investment in TV production…oops…I mean “content development.” 

They are producing two 30-minute, 8-episode comedy series. They are joining Amazon, Hulu, Microsoft and just about every other web dog you can think of in chasing the tv truck down the street.

Not surprisingly, advertisers are liking the idea of the web evolving into television and are slowly moving money into online video.  

Of course, creating something is a lot easier than creating something good — a very expensive lesson thatYahoo is about to learn. Or as one TV executive put it…

“It is the pure arrogance of the newly rich and the newly powerful to think content is easy”

But I digress… the big picture here is this: 

The utopian hypotheses behind the web as an advertising medium are spinning madly down the old toilet.

First victimis the “social” theory of web marketing. This has been discredited by Facebook’s transmutation into a faux–social media marketing entity that is actually just a traditional advertising machine. Your Facebook page now has more paid advertising on it than a Nascar driver’s ass.

Second, as the web morphs into TV 2.0, the idea that the web would be the vehicle by which the traditional “interruption model” of advertising would be replaced by the “permission model” is being exposed as more highfalutin’ digi-babble.

While the advertising industry’s clueless zombies continue their embarrassing shilling for zillionaire web fat cats, the fat cats know exactly where their bread is buttered.

The Ad Contrarian is Bob Hoffman (@adcontrarian), the author of The Ad Contrarian and 101 Contrarian Ideas About Advertising. This column has been republished from his blog The Ad Contrarian.

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Nigeria, Africa’s new economic giant

a The Africa Annual feature by Jon Pienaar Nigeria’s much-delayed rebasing of its GDP caused a few waves in April, but how does it affect South Africa? Most analysts seem to agree that it’s business as usual.

It is not like we did not know it was going to happen. When Ghana rebased in 2010, it doubled its GDP, so it is hardly surprising that Nigeria, having experienced a boom decade and not having rebased since 1994 or so, would have great growth numbers.

Nigeria’s rebasing puts the country’s 2013 GDP at US$ 509.9bn (about ZAR 5 trillion,) compared with SA’s GDP of US$ 370.3bn. This effectively leapfrogs Nigeria to the position of most prosperous country in Africa, and displaces South Africa from that title for the first time.

africa annualSimply put, GDP is a figure calculated by statisticians within certain parameters, and uses data to estimate the value of all sectors within a country. GDP is basically the market value of the recognized goods and services produced in a country for a particular period of time, normally a year.

But can we trust these numbers? Economist Morten Jerven, writing for African Arguments, asks the question, “How good are the numbers actually?” And his own answer to the question, “Not very good, but adequate.” He elaborates, “The new GDP number is made up from lot of guesses,” adding, “It is better than the previous guess, but it still has a big margin of error attached to it.”

The previous GDP figures for Nigeria did not include mobile phones and the local film industry (aka ‘Nollywood,’) for example. These numbers have been added in this time. It had also previously been assumed that 75% of the labour force was employed in agriculture, which was wrong.

The informal economy, in which many Nigerians work to survive, has now been included in the numbers, although it only includes those with fixed premises. The street vendors who sell from car to car are not included: there seems to be no way yet of accurately counting them. Nonetheless, after telecoms, trading makes up the biggest share of the revision.

The service industry is also estimated to have grown, from half of industrial value added, to a figure that places it as larger than agriculture and industry combined, some 50% of the total GDP. Jerven finds this worrying, saying, “For most countries (apart from India,) the service sector has been a poor engine of growth.

Secondly, the quality of numbers on production, value and intermediate consumption on small and medium scale services is very poor.” This may also come as a surprise to those who thought Nigeria was an oil-based economy.

The real issue, echoed by many South African economists, is poverty and inequality. Nigeria is known for its huge wealth gap, with a military-based power-elite controlling oil, a very small middle class population and the majority of people living below the poverty line. In 2013, the Economist Intelligence Unit rated Nigeria as the worst place for a child to be born, out of 80 countries surveyed. So although the Nigerian pie is bigger, there are many more who need to eat from it.

Nigeria’s strength is in its huge population. “Size matters,” says Oscar Onyema, chief executive of the Nigerian Stock Exchange. “Size means you will be able to do… projects you would not have considered in smaller economies.”

For Kenyan industrialist Manu Chandaria, the chairman of Comcraft Group, which sells ironware, including corrugated roofs and pots and pans, Nigeria has massive potential. “Nigeria is just colossal,” he told the Reuters Africa Summit in Nairobi in April 2014. “Everybody needs to eat. Everybody needs shelter. Anybody who brings in money needs a pot to cook in, they need a roof – so we are in the right place.”

The fear amongst local commentators is that investors who may have preferred to invest in South Africa would now be more inclined to put their dollars into Nigeria. But there are other factors to take into account. South Africa, with its large middle class and lower poverty figures, is considered a more advanced consumer society, with superior infrastructure and better financial systems.

At the World Economic Forum’s 2013-14 global competitiveness report, Nigeria was ranked 120th, whereas South Africa stood at 53rd out of 148 countries. But if Nigeria can build its middle class, by improving infrastructure and creating a more diversified economy, it may be able to realise its full potential as a mass market.

If anything, Nigeria’s crown of ‘largest economy in Africa’ could be good for South Africa, says Rob Davies, SA’s Minister of Trade and Industry. “It’s a good thing because our future is inextricably linked to that of the African continent,” says Davies, adding, “Very concretely and very directly, we are involved in a number of potential projects with Nigeria, resulting from Nigeria’s attempts to industrialise, which could be of mutual benefit to both our countries.”

For example, South Africa is helping Nigeria to develop its automotive industry. Davies explains, “They are launching an automotive programme and we are discussing with them the possibility of an agreement which would support the development of their automotive programme,” adding, “South Africa is already among the largest foreign investors in Nigeria.”

Other South African analysts believe that what’s good for Nigeria is good for Africa, and indirectly that South Africa can benefit, especially if good trade channels are maintained between the two countries.

Morten Jerven, author of “Poor Numbers: How We Are Misled by African Development Statistics and What to do About it” (Cornell University Press) provides a summary, “The bottom line is that Africa and Nigeria are no longer the bottom billion. There is growth, and while investors, journalists, scholars and others want to know how much and how fast, the short answer is that we do not know… The gaps in information are too large to be filled overnight. GDP in Nigeria doubled on a Sunday afternoon and that is an accurate diagnosis of our knowledge problem.”

The problem of accurate figures will challenge Africa until they are resolved, but growing markets will no doubt help this to be corrected and that this will influence investment and further growth. Ironically, growth will mean more funds for more data, and more accurate data at that.

The big question, though, is whether Nigeria will enter that group of twenty finance ministers and central bank governors known as the G20. This is an extremely powerful organisation, given G20 members represent some 85.5% of global GDP, over 75% of global trade, and two-thirds of the world’s population.

Government leaders and analysts are now calling for Nigeria’s inclusion. Ellis Mnyandu, editor of Business Report, says the SA Trade & Industries minister is pushing for Nigeria’s inclusion in the G20 and other influential global bodies, because it would give Africa a bigger voice.

With Africa’s star rising, it only makes sense that the continent has greater influence in those organisations that set the global agenda.

africa annual

This feature first ran in The Africa Annual published by Ornico with MarkLives.com as its official media partner. Read or download the full magazine via Issuu.

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Heroes & Zeros: Iziko & Delta — best & worst ads of the week

While Andy Rice is away at Cannes Lions, Jenny Crwys-Williams (@jcwLIFE) talks about her best ad of the week — M&C Saatchi Abel’s “Fossil Biscuits” for the Iziko National History Museum — and her worst — Delta’s giraffe-photo faux pas on social media — during The Ad Feature on Talk Radio 702 (@Radio702).

Find out why these feature in this week’s Heroes & Zeros webisode by watching below:

 

For a fresh look at the world of advertising, Jenny Crwys-Williams of 702 Talk Radio chats to advertising critic Andy Rice on The Ad Feature, every Wednesday 2.30pm — 3pm. The filmed Heroes & Zeroes will appear on MarkLives every Friday morning as a webisode.

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Cannes Lions 2014: Grand Prix winners — Radio, Cyber & more

The International Festival of Creativity, Cannes Lions, has held the second of its four awards nights, announcing this year’s winners in the Cyber, Design, Product Design, Press and Radio Lions categories. Here are the Grand Prix winners.

Ogilvy & Mather Johannesburg took the Grand Prix in the Radio category for their campaign ‘Teleconference’, ‘Kids Party’ and ‘Enrique Concert’, created for Lucozade.

adam&eveDDB London, UK, were honoured with the Grand Prix (Press) for their campaign for Harvey Nichols, ‘Christmas Lunch’, ‘Gravel’, ‘Wire Wool’, ‘Sink Plug’ and ‘Toothbrush’.

Tin-270x360The Grand Prix in the design category was awarded to Anti Bergen in Norway for their design of the Bergen International Festival Brand Campaign.

16

The Product Design Grand Prix went to G-Star RAW Amsterdam / FHV BBDO Amsterdam / Part of a Bigger Plan, The Netherlands, for the ‘Raw for the Ocean’ clothing collection from G-Star RAW.

In the Cyber Craft category Iconoclast Paris, France, won the Grand Prix for ‘Pharrell Williams – 24 Hours of Happy’ which they created for Universal/Iamother.

In the Social category (Cyber), Forsman & Bodenfors Gothenburg, Sweden, were awarded the Grand Prix for ‘Live Test Series’, created for Volvo Trucks.

The third Grand Prix in the Cyber category, awarded in Branded Games, Branded Tech and Integrated Multiplatform Campaign, went to Creative Artists Agency, Los Angeles, USA, for ‘The Scarecrow’, created for Chipotle Mexican Grill.

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SAARF/MarkLives #Top40TVratings: Ja, South Africans love the beautiful game #WorldCup

by SAARF & MarkLives (@marklives) Indeed, yes, we South Africans do love our football, as our SAARF/MarkLives #Top40TVratings national and DStv charts show during during the week of 9–15 June 2014 — but the 2014 FIFA World Cup Brazil hasn’t made it to the Top 10 in either chart… yet.

Satellite dishThis weekly roundup of South Africa’s TV audience viewership, a collaboration between the South African Audience Research Foundation (SAARF) and MarkLives, reveals the best-watched shows of the week before, where it ran and how many South Africans tuned in to watch.

We offer two tables, the first covering all households — free-to-air viewing (the various SABC channels and e.tv) as well as the DStv platform — and the second charting the best-watched shows on the DStv network of channels only.

SAARF/MarkLives #Top40TVratings Chart: 9–15 June 2014

Market Target Activity
National Total Indv (incl guests) Live + VOSDAL
Counter Description (grouped) Channel Level 1 Level 2\variable (r) AMR % AMR SHR %
1 GENERATIONS SABC 1 Soap opera Local 19.3 8 263 195 59.92%
2 SABC 2 Soap opera Local 18.6 7 965 245 56.81%
3 TEMPY PUSHAS SABC 1 Drama Drama 13.2 5 663 686 43.77%
4 MUVHANGO SABC 2 Drama Drama 12.2 5 231 396 44.26%
5 MY PERFECT FAMILY SABC 1 Sitcom Sitcom 10.8 4 647 964 33.41%
6 ZULU NEWS SABC 1 News News 10.8 4 622 559 33.40%
7 XHOSA NEWS SABC 1 News News 10.2 4 379 631 31.48%
8 SELIMATHUNZI SABC 1 Variety Variety 10.1 4 350 954 32.09%
9 ENTABENI SABC 1 Drama Drama 10.1 4 344 462 33.40%
10 ZAZIWA SABC 1 Variety Variety 10.0 4 292 074 34.40%
11 MR BONES SABC 3 Movies Comedy 9.2 3 956 653 31.54%
12 SCANDAL e.tv Drama Drama 9.1 3 891 582 28.12%
13 RHYTHM CITY e.tv Drama Drama 8.8 3 784 872 29.98%
14 FIFA WORLD CUP L COLOMBIA/GREECE SABC 1 Sport Football (soccer) 8.3 3 578 050 29.22%
15 POWERBALL SABC 2 Variety Variety 8.3 3 561 113 34.35%
16 FIFA WORLD CUP L SWITZERLAND/ECUADOR SABC 1 Sport Football (soccer) 8.3 3 550 819 28.02%
17 FIFA WORLD CUP L MEXICO/CAMEROON SABC 1 Sport Football (soccer) 8.3 3 543 265 27.72%
18 COURAGE OF YOUR CONVICTIONS SABC 2 Documentary Documentary 8.0 3 448 984 25.70%
19 FIFA WORLD CUP L BRAZIL/CROATIA SABC 1 Sport Football (soccer) 8.0 3 414 987 50.05%
20 NYAN NYAN SABC 1 Reality Reality 7.7 3 314 593 29.47%
21 FIFA WORLD CUP BRAZIL 2014 OPENING CEREMONY SABC 1 Sport Football (soccer) 7.6 3 279 863 23.35%
22 NEWS HEADLINES SABC 1 News News 7.4 3 191 546 24.31%
23 FIFA WORLD CUP L SPAIN/ NETHERLANDS SABC 1 Sport Football (soccer) 7.3 3 133 844 30.77%
24 JOHNSON FAMILY VACATION e.tv Movies Comedy 7.3 3 128 459 27.65%
25 FAMILY BONDS SABC 2 Drama Drama 7.2 3 109 140 22.55%
26 GENERATIONS RETRO SABC 1 Soap opera Local 6.6 2 845 015 22.67%
27 2010 FIFA WORLD CUP REVIEW SABC 1 Sport Football (soccer) 6.5 2 785 701 20.80%
28 THOLA SABC 2 Drama Drama 6.2 2 662 945 37.97%
29 SKWIZAS SABC 2 Sitcom Sitcom 6.0 2 570 081 19.91%
30 SPEAK OUT SABC 2 Actuality Actuality 5.8 2 476 309 17.94%
31 RAINBOW TRIBE SABC 2 Movies Drama 5.7 2 453 833 26.78%
32 FIFA WORLD CUP L FRANCE/HONDURAS SABC 1 Sport Football (soccer) 5.7 2 430 573 26.68%
33 7DE LAAN SABC 2 Soap opera Local 5.6 2 423 741 19.22%
34 FIFA WORLD CUP L URUGUAY/COSTA RICA SABC 1 Sport Football (soccer) 5.6 2 417 022 27.69%
35 NEWS e.tv News News 5.6 2 399 072 19.71%
36 GA RE DUMELE -R SABC 2 Sitcom Sitcom 5.5 2 364 591 26.63%
37 TROPICA ISLAND OF TREASURE SABC 1 Reality Reality 5.4 2 329 315 22.59%
38 FIFA WORLD CUP BRAZIL 2014 PREVIEW SABC 1 Sport Football (soccer) 5.4 2 310 066 23.25%
39 KHUMBUL’ EKHAYA SABC 1 Magazine Magazine 5.3 2 285 559 22.47%
40 ZULU NEWS SABC 2 News News 5.3 2 256 923 16.72%

 

DStv platform only

Market Target Activity
DStv Total Indv (incl guests) Live + VOSDAL
Counter Description (grouped) Channel Level 1 Level 2\variable (r) AMR % AMR SHR %
1 GENERATIONS SABC 2 Soap opera Local 13.0 1 750 055 39.18%
2 SABC 1 Soap opera Local 12.9 1 744 090 39.74%
3 MUVHANGO SABC 2 Drama Drama 8.9 1 197 221 31.13%
4 ISIBAYA Mzansi Magic Variety Variety 6.6 895 522 21.03%
5 RHYTHM CITY e.tv Drama Drama 6.4 862 896 20.42%
6 SCANDAL e.tv Drama Drama 6.2 840 851 19.05%
7 ZULU NEWS SABC 1 News News 6.0 813 395 18.28%
8 XHOSA NEWS SABC 1 News News 5.9 791 846 18.24%
9 POWERBALL SABC 2 Variety Variety 5.4 728 657 20.38%
10 7DE LAAN SABC 2 Soap opera Local 4.9 661 864 15.68%
11 FIFA WORLD CUP BRAZIL 2014 OPENING CEREMONY SABC 1 Sport Football (soccer) 4.7 641 247 14.05%
12 MR BONES SABC 3 Movies Comedy 4.5 611 141 14.69%
13 SELIMATHUNZI SABC 1 Variety Variety 4.4 595 500 13.53%
14 NEWS e.tv News News 4.2 566 898 14.09%
15 FIFA WORLD CUP L BRAZIL/CROATIA SuperSport 3 Sport Football (soccer) 4.2 565 378 25.84%
16 TEMPY PUSHAS SABC 1 Drama Drama 4.0 544 879 12.70%
17 FIFA WORLD CUP L SPAIN/ NETHERLANDS SuperSport 3 Sport Football (soccer) 3.9 525 675 16.34%
18 FIFA WORLD CUP L BRAZIL/CROATIA SABC 1 Sport Football (soccer) 3.8 508 062 21.08%
19 FIFA WORLD CUP L MEXICO/CAMEROON SABC 1 Sport Football (soccer) 3.6 483 986 11.56%
20 MY PERFECT FAMILY SABC 1 Sitcom Sitcom 3.6 483 041 10.64%
21 ENTABENI SABC 1 Drama Drama 3.5 476 369 11.74%
22 FIFA WORLD CUP L SPAIN/ NETHERLANDS SABC 1 Sport Football (soccer) 3.5 474 775 13.72%
23 KHUMBUL’ EKHAYA SABC 1 Magazine Magazine 3.5 469 318 15.12%
24 FAMILY BONDS SABC 2 Drama Drama 3.4 464 982 10.65%
25 FIFA WORLD CUP L COLOMBIA/GREECE SABC 1 Sport Football (soccer) 3.4 453 393 10.99%
26 THOLA SABC 2 Drama Drama 3.3 452 353 17.47%
27 NYAN NYAN SABC 1 Reality Reality 3.3 447 254 11.53%
28 SPEAK OUT SABC 2 Actuality Actuality 3.2 438 794 9.87%
29 GA RE DUMELE -R SABC 2 Sitcom Sitcom 3.2 433 466 15.69%
30 ZAZIWA SABC 1 Variety Variety 3.2 427 038 10.47%
31 NOOT VIR NOOT SABC 3 Music Music 3.1 425 248 9.89%
32 NUUS SABC 2 News News 3.0 401 007 9.60%
33 MUVHANGO -R SABC 1 Drama Drama 2.9 393 646 24.92%
34 GENERATIONS -R SABC 1 Soap opera Local 2.9 391 820 26.06%
35 THE BOLD AND THE BEAUTIFUL SABC 3 Soap opera International 2.9 391 658 10.49%
36 OUR PERFECT WEDDING (MAG) Mzansi Magic Magazine Magazine 2.9 389 175 9.29%
37 JOHNSON FAMILY VACATION e.tv Movies Comedy 2.9 385 942 10.26%
38 2010 FIFA WORLD CUP REVIEW SABC 1 Sport Football(soccer) 2.8 380 551 8.71%
39 CASTLE INCOMING TOUR 2014 SOUTH AFRICA VS WALES SuperSport 1 Sport Rugby(all) 2.8 378 066 10.41%
40 FIFA WORLD CUP L MEXICO/CAMEROON SuperSport 3 Sport Football(soccer) 2.8 377 924 9.00%

How to read the tables:

AMR% refers to the number of people in a target market who were watching an event ie programme, expressed as a percentage of the population for that demographic: “On average, 16.3% of adults aged 15+ who watched TV from 28 Jan-3 Feb 2014 watched Society on SABC 1”.

AMR is the number of people in a target market watching a specific event ie programme per minute, expressed in absolute figures: “On average, 1, 541, 066 adults aged 15+ who watched TV from from28 Jan-3 Feb 2014 watched Society on SABC 1”.

Share % (SHR %) is the share or proportion of the available audience (people watching TV at that time) that a specific channel/programme has achieved at that time: “Society achieved a share % of 52.59% from 28 Jan- 3 Feb 2014 on SABC 1″.

saarf 150SAARF is the name by which the South African Audience Research Foundation is familiarly known. SAARF’s main objective is to direct and publish media audience and product/brand research for the benefit of its stake-holders, thereby providing data for target marketing and a common currency for the buying and selling of media space and time. SAARF has thus the responsibility to measure the audiences of all traditional media such as newspapers, magazines, radio, television, cinema and out of home media.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up here!

Cannes Lions 2014: Grand Prix, gold for SA

The International Festival of Creativity, Cannes Lions, has announced the winners in the Cyber, Design, Product Design, Press and Radio Lions categories, with Ogilvy & Mather Johannesburg taking the Grand Prix and three Gold Campaign Lions in the Radio category for its campaign ‘Teleconference’, ‘Kids Party’ and ‘Enrique Concert’, created for Lucozade.

The production company on the campaign was Produce Sound Johannesburg.

Ogilvy & Mather Johannesburg also won two Silver Campaign Lions for Kimberly-Clarke (Huggies Gold) produced by Sterling Sound as well as four Bronze Lions (Campaign ) for Multichoice DStv (Discovery Channel) produced by Produce Sound.

TBWA\HUNT\LASCARIS Johannesburg took a silver for Flight Centre (Student Flights) produced by Produce Sound. Y&R South Africa Cape Town won three Bronze Campaign Lions for Colgate Palmolive produced by Sterling Sound. Ogilvy & Mather Cape Town took a Bronze for Volkswagen (Volkswagen genuine parts) produced by The Work Room and FCB Johannesburg won a Bronze Lion for Toyota – produced by Sonovision Studios. Radio had a shortlist of 146 and went on to award 7 gold, 20 silver and 21 bronze trophies. Joe Public Johannesburg took three bronzes for One School at a Time.

In the Press category 5007 entries were submitted and 472 of these were shortlisted. adam&eveDDB London, UK, were honoured with the Grand Prix for their campaign for Harvey Nichols, ‘Christmas Lunch’, ‘Gravel’, ‘Wire Wool’, ‘Sink Plug’ and ‘Toothbrush’. The category awarded 17 gold, 27 silver and 50 bronze Lions. Ogilvy & Mather Johannesburg won three silver awards for their campaign for Bose (Noise Cancelling Headphones) and a bronze for Philips (Bodygroomer) for . TBWA\HUNT\LASCARIS Johannesburg won thee silvers for their campaign for City Lodge (Student Flights) as well as three bronzes for work done for The Mail & Guardian. M&C Saatchi Abel Johannesburg won three bronzes for their campaign for Boxman.

The Design category received 2624 entries and shortlisted 248. The Grand Prix was awarded to Anti Bergen in Norway for their design of the Bergen International Festival Brand Campaign and 12 gold, 21 silver and 34 bronze trophies were also given. M&C Saatchi Abel Cape Town won a Gold Lion for their The Street Store campaign for The Haven Night Shelter.

Product Design category received 194 entries. The Grand Prix to G-Star RAW Amsterdam / FHV BBDO Amsterdam / Part of a Bigger Plan, The Netherlands, for the ‘Raw for the Ocean’ clothing collection from G-Star RAW. 28 products were shortlisted and the jury went on to award 8 Product Design Lions. South Africa received no awards in this category.

Cyber shortlisted 311 entries from an initial 3660 and awarded 23 Gold, 48 Silver and 71 Bronze Lions. In the Cyber Craft category Iconoclast Paris, France, won the Grand Prix for ‘Pharrell Williams – 24 Hours of Happy’ which they created for Universal/Iamother. In the Social category, Forsman & Bodenfors Gothenburg, Sweden, were awarded the Grand Prix for ‘Live Test Series’, created for Volvo Trucks. The third Grand Prix in the Cyber category, awarded in Branded Games, Branded Tech and Integrated Multiplatform Campaign, went to Creative Artists Agency, Los Angeles, USA, for ‘The Scarecrow’, created for Chipotle Mexican Grill. South Africa had no winners in this category.

The winners of the Young Lions Competition were also announced. The team from Germany, Stefanie Golla and Dominique Winkel of Kolle Rebbe, won the Design competition, Yuri Uenishi and Chihiro Yabe from Dentsu Japan won the Print competition and winning the Cyber competition was the team from TBWA\Bucharest Romania, Razvan Ghilencea and Bianca Dumitrascu.

Cyber Lions Winners

Title Advertiser Product Entrant / Agency Country Prize
PHARRELL WILLIAMS – 24 HOURS OF HAPPY UNIVERSAL / IAMOTHER HAPPY ICONOCLAST Paris FRANCE Grand Prix
LIVE TEST SERIES VOLVO TRUCKS THE NEW VOLVO FMX, THE NEW VOLVO FL, THE NEW VOLVO FM FORSMAN & BODENFORS Gothenburg SWEDEN Grand Prix
THE SCARECROW CHIPOTLE MEXICAN GRILL FAST CASUAL DINING CREATIVE ARTISTS AGENCY Los Angeles USA Grand Prix
PHARRELL WILLIAMS – 24 HOURS OF HAPPY UNIVERSAL / IAMOTHER HAPPY ICONOCLAST Paris FRANCE Gold Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN Gold Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL FAST CASUAL DINING CREATIVE ARTISTS AGENCY Los Angeles USA Gold Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL FAST CASUAL DINING CREATIVE ARTISTS AGENCY Los Angeles USA Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS INTERNATIONAL CHILDRENS’ AID ORGANIZATION LEMZ Amsterdam THE NETHERLANDS Gold Lion
PHARRELL WILLIAMS – 24 HOURS OF HAPPY UNIVERSAL / IAMOTHER HAPPY ICONOCLAST Paris FRANCE Gold Lion
PHARRELL WILLIAMS – 24 HOURS OF HAPPY UNIVERSAL / IAMOTHER HAPPY ICONOCLAST Paris FRANCE Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS INTERNATIONAL CHILDRENS’ AID ORGANIZATION LEMZ Amsterdam THE NETHERLANDS Gold Lion
IF WE MADE IT HEINEKEN NEWCASTLE BROWN ALE DROGA5 New York / CAVIAR DIGITAL Los Angeles USA Gold Lion
LIVE TEST SERIES & THE CHASE 360° VOLVO TRUCKS THE NEW VOLVO FMX, THE NEW VOLVO FL, THE NEW VOLVO FM FORSMAN & BODENFORS Gothenburg SWEDEN Gold Lion
THE LAUNCH OF GREATNESS AWAITS SONY PLAYSTATION BBH NEW YORK USA Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS INTERNATIONAL CHILDRENS’ AID ORGANIZATION LEMZ Amsterdam THE NETHERLANDS Gold Lion
PHARRELL WILLIAMS – 24 HOURS OF HAPPY UNIVERSAL / IAMOTHER HAPPY ICONOCLAST Paris FRANCE Gold Lion
MOST SHOCKING SECOND A DAY VIDEO SAVE THE CHILDREN A COMPELLING SHORT FILM TO HELP RAISE SUPPORT FOR THE WAR VICTIMS OF THE WAR IN SYRIA. UNIT 9 London / DON’T PANIC London UNITED KINGDOM Gold Lion
PHARRELL WILLIAMS – 24 HOURS OF HAPPY UNIVERSAL / IAMOTHER HAPPY ICONOCLAST Paris FRANCE Gold Lion
THE EPIC SPLIT VOLVO TRUCKS THE NEW VOLVO FM FORSMAN & BODENFORS Gothenburg SWEDEN Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS INTERNATIONAL CHILDRENS’ AID ORGANIZATION LEMZ Amsterdam THE NETHERLANDS Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS INTERNATIONAL CHILDRENS’ AID ORGANIZATION LEMZ Amsterdam THE NETHERLANDS Gold Lion
THE COLLABORATORY UNITED STATES AIR FORCE GOVERNMENT GSD&M Austin USA Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS INTERNATIONAL CHILDRENS’ AID ORGANIZATION LEMZ Amsterdam THE NETHERLANDS Gold Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN Gold Lion
MAGIC OF FLYING BRITISH AIRWAYS BRITISH AIRWAYS OGILVYONE LONDON UNITED KINGDOM Gold Lion
LIVE TEST SERIES INTEGRATED CAMPAIGN VOLVO TRUCKS THE NEW VOLVO FMX, THE NEW VOLVO FL, THE NEW VOLVO FM FORSMAN & BODENFORS Gothenburg SWEDEN Gold Lion
KILLING KENNEDY NATIONAL GEOGRAPHIC CHANNEL TV PROGRAM MULLEN Boston USA Silver Lion
KILLING KENNEDY NATIONAL GEOGRAPHIC CHANNEL TV PROGRAM MULLEN Boston USA Silver Lion
GOOGLE NIGHT WALK GOOGLE GOOGLE BRAND 72ANDSUNNY Los Angeles, CA / 72ANDSUNNY Amsterdam / GOOGLE CREATIVE LAB London USA Silver Lion
IFWEMADEIT.COM HEINEKEN NEWCASTLE BROWN ALE DROGA5 New York / CAVIAR DIGITAL Los Angeles USA Silver Lion
THE NEW CREATIVES ADOBE ADOBE CREATIVE CLOUD GOODBY SILVERSTEIN & PARTNERS San Francisco USA Silver Lion
MAKE EVERY YARD COUNT NIKE NIKE CRICKET JWT INDIA Mumbai / JWT INDIA Bangalore INDIA Silver Lion
IFWEMADEIT.COM HEINEKEN NEWCASTLE BROWN ALE DROGA5 New York / CAVIAR DIGITAL Los Angeles USA Silver Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN Silver Lion
MAGIC OF FLYING BRITISH AIRWAYS BRITISH AIRWAYS OGILVYONE LONDON UNITED KINGDOM Silver Lion
KILLING KENNEDY NATIONAL GEOGRAPHIC CHANNEL TV PROGRAM/WEBSITE MULLEN Boston USA Silver Lion
PHARRELL WILLIAMS – 24 HOURS OF HAPPY UNIVERSAL / IAMOTHER HAPPY ICONOCLAST Paris FRANCE Silver Lion
ALL EYES ON S4. SWISSCOM SAMSUNG GALAXY S4 HEIMAT Berlin GERMANY Silver Lion
THE JOKER’S JOB INTERVIEW WARNER BROS INTERACTIVE VIDEO GAME SID LEE Paris FRANCE Silver Lion
THE HORNBACH HAMMER HORNBACH DIY / HOME IMPROVEMENT SUPERSTORES HEIMAT Berlin GERMANY Silver Lion
STAY TOGETHER FAMILY PORTRAITS SKYPE VOICE-OVER-IP PEREIRA & O’DELL San Francisco USA Silver Lion
CLIMATE NAME CHANGE 350 ACTION ENVIRONMENTAL PUBLIC SERVICE BARTON F. GRAF 9000 New York USA Silver Lion
BE MOVED HUB SONY WEBSITE WIEDEN+KENNEDY Portland USA Silver Lion
KILLING KENNEDY NATIONAL GEOGRAPHIC CHANNEL TV PROGRAM/WEBSITE MULLEN Boston USA Silver Lion
THE MOST SERIOUS GAME EVER SNCF TRANSPORT TBWA\PARIS / TBWA\DAN PARIS Boulogne-Billancourt FRANCE Silver Lion
BEATS MUSIC BEATS MUSIC MUSIC STREAMING SERVICE R/GA London UNITED KINGDOM Silver Lion
CLIMATE NAME CHANGE 350 ACTION 350 ACTION FURLINED Los Angeles / BARTON F. GRAF 9000 New York USA Silver Lion
DEAR FUTURE MOM COORDOWN ONLUS WORLD DOWN SYNDROME DAY SAATCHI & SAATCHI Milan ITALY Silver Lion
IF ONLY FOR A SECOND MIMI FOUNDATION SUPPORT AND WELLBEING CENTERS LEO BURNETT FRANCE Paris FRANCE Silver Lion
THE IMPOSSIBLE FAMILY PORTRAIT SKYPE VOICE-OVER-IP PEREIRA & O’DELL San Francisco USA Silver Lion Campaign
THE ANIMAL FAMILY PORTRAIT SKYPE VOICE-OVER-IP PEREIRA & O’DELL San Francisco USA Silver Lion Campaign
THE BORN FRIENDS FAMILY PORTRAIT SKYPE VOICE-OVER-IP PEREIRA & O’DELL San Francisco USA Silver Lion Campaign
FARMED AND DANGEROUS RESTAURANT SERIES EPISODE 2 CHIPOTLE MEXICAN GRILL FAST CASUAL DINING PIRO New York USA Silver Lion Campaign
FARMED AND DANGEROUS EPISODE 4 CHIPOTLE MEXICAN GRILL FAST CASUAL DINING PIRO New York USA Silver Lion Campaign
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN Silver Lion
BID FOR GREATNESS SONY PLAYSTATION BBH NEW YORK USA Silver Lion
TATTOO SKIN CANCER CHECK SOL DE JANEIRO SOL DE JANEIRO OGILVY BRASIL São Paulo BRAZIL Silver Lion
THE COLLABORATORY UNITED STATES AIR FORCE GOVERNMENT GSD&M Austin USA Silver Lion
SPEAKING EXCHANGE CNA ENGLISH COURSE FCB BRASIL São Paulo BRAZIL Silver Lion
THE HORNBACH HAMMER HORNBACH DIY / HOME IMPROVEMENT SUPERSTORES HEIMAT Berlin GERMANY Silver Lion
FIRST TO GREATNESS SONY PLAYSTATION BBH NEW YORK USA Silver Lion
THE COLLABORATORY UNITED STATES AIR FORCE GOVERNMENT GSD&M Austin USA Silver Lion
UNIVERSAL TYPEFACE BIC DEUTSCHLAND BIC PENCILS DDB TRIBAL GROUP Düsseldorf GERMANY Silver Lion
#SOMOSTODOSMACACOS #WEAREALLMONKEYS NEYMAR JR INSTITUCIONAL LODUCCA São Paulo BRAZIL Silver Lion
BENTLEY BURIAL ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION ORGAN DONATION AWARENESS LEO BURNETT TAILOR MADE São Paulo BRAZIL Silver Lion
ANNA KENDRICK: BEHIND THE SCENES OF THE – MEGA HUGE FOOTBALL AD WE ALMOST MADE HEINEKEN NEWCASTLE BROWN ALE DROGA5 New York / CAVIAR DIGITAL Los Angeles USA Silver Lion
BIGGEST ASSEMBLY EVER PROCTER & GAMBLE SECRET DEODORANT LEO BURNETT CHICAGO USA Silver Lion
THE AUTOCOMPLETE TRUTH UN WOMEN GENDER EQUALITY MEMAC OGILVY Dubai UNITED ARAB EMIRATES Silver Lion
TA NO MAPA! (ON THE MAP) AFROREGGAE AFROREGGAE JWT BRAZIL São Paulo BRAZIL Silver Lion
LEVI’S TOOLS LEVI STRAUSS & CO. APPAREL AKQA New York / AKQA San Francisco / FAKE LOVE New York USA Silver Lion
NO SOCIAL NETWORK TIGO – FACEBOOK INTERNET & MOBILE BIEDERMANN / McCANN Paraguay PARAGUAY Silver Lion
THE MOST SERIOUS GAME EVER SNCF TRANSPORT TBWA\PARIS / TBWA\DAN PARIS Boulogne-Billancourt FRANCE Silver Lion
SPEAKING EXCHANGE CNA ENGLISH COURSE FCB BRASIL São Paulo BRAZIL Silver Lion
BEATS MUSIC BEATS MUSIC MUSIC STREAMING SERVICE R/GA London UNITED KINGDOM Silver Lion
ALL EYES ON S4. SWISSCOM SAMSUNG GALAXY S4 HEIMAT Berlin GERMANY Silver Lion
BLOWING IN THE WIND APOTEK HJÄRTAT APOLOSOPHY ÅKESTAM HOLST Stockholm SWEDEN Silver Lion
BEATS MUSIC BEATS MUSIC MUSIC STREAMING SERVICE R/GA London UNITED KINGDOM Silver Lion
GOOGLE NIGHT WALK GOOGLE GOOGLE BRAND 72ANDSUNNY Los Angeles, CA / 72ANDSUNNY Amsterdam / GOOGLE CREATIVE LAB London USA Bronze Lion
REMOTE CONTROL TOURIST TOURISM VICTORIA MELBOURNE TOOL Los Angeles, CA / CLEMENGER BBDO MELBOURNE USA Bronze Lion
A TRIP OUT TO SEA GUY COTTEN MARINE SECURITY GEAR – LIFEJACKETS CLM BBDO Boulogne-Billancourt FRANCE Bronze Lion
HEART OF THE ARCTIC ROYAL CANADIAN MINT PUBLIC SERVICE COSSETTE Montreal CANADA Bronze Lion
THE JOKER’S JOB INTERVIEW WARNER BROS INTERACTIVE VIDEO GAME SID LEE Paris FRANCE Bronze Lion
THE BORN FRIENDS FAMILY PORTRAIT SKYPE VOICE-OVER-IP PEREIRA & O’DELL San Francisco USA Bronze Lion
WORDSCANBEWEAPONS CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG CENTER FOR PSYCHOLOGICAL RESEARCH OGILVY BEIJING CHINA Bronze Lion
MOON ING DIRECT ING DIRECT OGILVYONE Madrid SPAIN Bronze Lion
HEART OF THE ARCTIC ROYAL CANADIAN MINT PUBLIC SERVICE COSSETTE Montreal CANADA Bronze Lion
THE ART PEOPLE CHRISTIE’S CHRISTIE’S AUCTION HOUSE BBH London UNITED KINGDOM Bronze Lion
STAY TOGETHER FAMILY PORTRAITS SKYPE VOICE-OVER-IP PEREIRA & O’DELL San Francisco USA Bronze Lion
GRAFFITI GENERAL BETC BETC DIGITAL BETC DIGITAL Paris / BETC Paris FRANCE Bronze Lion
CLIMATE NAME CHANGE 350 ACTION ENVIRONMENTAL PUBLIC SERVICE BARTON F. GRAF 9000 New York USA Bronze Lion
THE CHASE 360° VOLVO TRUCKS THE NEW VOLVO FL FORSMAN & BODENFORS Gothenburg SWEDEN Bronze Lion
MELBOURNE REMOTE CONTROL TOURIST TOURISM VICTORIA TOURISM VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA Bronze Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL FAST CASUAL DINING CREATIVE ARTISTS AGENCY Los Angeles USA Bronze Lion
MINDTUNES DIAGEO SMIRNOFF DUVAL GUILLAUME Antwerp BELGIUM Bronze Lion
LONG DISTANCE ART VIENNA TOURIST BOARD VIENNA TOURIST BOARD JUNG von MATT Vienna AUSTRIA Bronze Lion
JUST A REFLEKTOR ARCADE FIRE, GOOGLE CHROME INTERACTIVE FILM GOOGLE CREATIVE LAB, DATA ARTS TEAM San Francisco / AATOAA Montreal, QC USA Bronze Lion
CODER GOOGLE EDUCATIONAL CODING PLATFORM GOOGLE CREATIVE LAB New York USA Bronze Lion
THE JOKER’S JOB INTERVIEW WARNER BROS INTERACTIVE VIDEO GAME SID LEE Paris FRANCE Bronze Lion
KOMBI’S LAST WISHES VOLKSWAGEN KOMBI ALMAPBBDO São Paulo BRAZIL Bronze Lion
LABELS AGAINST WOMEN P&G PHILIPPINES PANTENE BBDO GUERRERO Makati City THE PHILIPPINES Bronze Lion
MAKE EVERY YARD COUNT NIKE NIKE CRICKET JWT INDIA Mumbai / JWT INDIA Bangalore INDIA Bronze Lion
GT6: FIRST LOVE SONY PLAYSTATION BBH NEW YORK USA Bronze Lion
THE WOMAN WHO CAN’T WATCH MOVIES CANAL+ SPAIN CANAL+ SPAIN FCB SPAIN Madrid SPAIN Bronze Lion
MESSAGE BARTER THE AKANKSHA FOUNDATION THE AKANKSHA FOUNDATION SCHOOLS OGILVY & MATHER INDIA Mumbai INDIA Bronze Lion
I TOUCH MYSELF CANCER COUNCIL BREAST CANCER JWT Sydney / SOAP CREATIVE Sydney AUSTRALIA Bronze Lion
BYC TOOLS PAGE PRUDENTIAL RETIREMENT PLANNING DROGA5 New York USA Bronze Lion
THE CHASE 360° VOLVO TRUCKS THE NEW VOLVO FL FORSMAN & BODENFORS Gothenburg SWEDEN Bronze Lion
MELBOURNE REMOTE CONTROL TOURIST TOURISM VICTORIA TOURISM VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA Bronze Lion
BUILD WITH CHROME GOOGLE & LEGO GOOGLE CHROME & LEGO NORTH KINGDOM Skelleftea SWEDEN Bronze Lion
SPEAKING EXCHANGE CNA ENGLISH COURSE FCB BRASIL São Paulo BRAZIL Bronze Lion
MISSING PERSON PRE-ROLL AUSTRALIAN FEDERAL POLICE FEDERAL POLICE AGENCY OF THE COMMONWEALTH OF AUSTRALIA VML Sydney AUSTRALIA Bronze Lion
‘KNOW YOUR ENGLISH’ WEB BANNERS BRITISH COUNCIL SINGAPORE PRIVATE EDUCATION GREY GROUP Singapore SINGAPORE Bronze Lion
MISSING PERSON PRE-ROLL AUSTRALIAN FEDERAL POLICE FEDERAL POLICE AGENCY OF THE COMMONWEALTH OF AUSTRALIA VML Sydney AUSTRALIA Bronze Lion
‘KNOW YOUR ENGLISH’ WEB BANNERS BRITISH COUNCIL PRIVATE EDUCATION GREY GROUP Singapore SINGAPORE Bronze Lion
LOOK INSIDE.™: MICK EBELING INTEL BRAND VENABLES BELL & PARTNERS San Francisco USA Bronze Lion
ANNA KENDRICK: BEHIND THE SCENES OF THE MEGA HUGE GAME DAY AD NEWCASTLE ALMOST M HEINEKEN NEWCASTLE BROWN ALE DROGA5 New York USA Bronze Lion
WESTJET CHRISTMAS MIRACLE: REAL-TIME GIVING WESTJET AIRLINE WESTJET Calgary CANADA Bronze Lion
JUST A REFLEKTOR GOOGLE INTERACTIVE FILM GOOGLE CREATIVE LAB, DATA ARTS TEAM San Francisco USA Bronze Lion
BOB DYLAN LIKE A ROLLING STONE SONY MUSIC BOB DYLAN BOX SET RELEASE INTERLUDE New York USA Bronze Lion
THE POWER INSIDE: EPISODE 5 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign
THE POWER INSIDE: EPISODE 6 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign
THE POWER INSIDE: EPISODE 1 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign
THE POWER INSIDE: EPISODE 2 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign
THE POWER INSIDE: EPISODE 3 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign
THE POWER INSIDE: EPISODE 4 INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O’DELL San Francisco USA Bronze Lion Campaign
APPRECIATION HOME BOX OFFICE INC. HBO GO SS+K New York USA Bronze Lion Campaign
FAITHFUL HOME BOX OFFICE INC. HBO GO SS+K New York USA Bronze Lion Campaign
UNCONDITIONAL LOVE HOME BOX OFFICE INC. HBO GO SS+K New York USA Bronze Lion Campaign
YOUR CHOICE HOME BOX OFFICE INC. HBO GO SS+K New York USA Bronze Lion Campaign
UNIVERSAL TYPEFACE BIC DEUTSCHLAND BIC PENCILS DDB TRIBAL GROUP Düsseldorf GERMANY Bronze Lion
#BRINGDOWNTHEKING SKY TELEVISION GAME OF THRONES SEASON 4 LAUNCH DDB GROUP NEW ZEALAND Auckland NEW ZEALAND Bronze Lion
GOWEST STOCKHOLM PRIDE STOCKHOLM PRIDE FESTIVAL M&C SAATCHI STOCKHOLM SWEDEN Bronze Lion
MELBOURNE REMOTE CONTROL TOURIST TOURISM VICTORIA TOURISM VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA Bronze Lion
THE EMPTY PROJECT SHOPPING VILLALOBOS INSTITUCIONAL LODUCCA São Paulo BRAZIL Bronze Lion
MAKE EVERY YARD COUNT NIKE NIKE CRICKET JWT INDIA Mumbai INDIA Bronze Lion
I TOUCH MYSELF CANCER COUNCIL BREAST CANCER JWT Sydney AUSTRALIA Bronze Lion
GOODBYE 80S RADIOSHACK ELECTRONICS RETAIL STORE GSD&M Austin USA Bronze Lion
ANIMAL STRIKE PAW JUSTICE CHARITY DDB GROUP NEW ZEALAND Auckland NEW ZEALAND Bronze Lion
THE JOKER’S JOB INTERVIEW WARNER BROS INTERACTIVE VIDEO GAME SID LEE Paris FRANCE Bronze Lion
HELLO MY NAME MEANS J&J JOHNSON’S BABY DM9DDB São Paulo BRAZIL Bronze Lion
MOB CITY TWITTER SCRIPT TNT MOB CITY DEUTSCH New York USA Bronze Lion
THE LAST COMMENT BURGER KING BURGER KING BUZZMAN Paris FRANCE Bronze Lion
THE JOKER’S JOB INTERVIEW WARNER BROS INTERACTIVE VIDEO GAME SID LEE Paris FRANCE Bronze Lion
NO SOCIAL NETWORK TIGO – FACEBOOK INTERNET & MOBILE BIEDERMANN / McCANN Paraguay PARAGUAY Bronze Lion
AIRBNB #SOCHIPROBLEMS AIRBNB TRAVEL RENTALS PEREIRA & O’DELL San Francisco USA Bronze Lion
SPEAKING EXCHANGE CNA ENGLISH COURSE FCB BRASIL São Paulo BRAZIL Bronze Lion
ROPA COMPROMETIDA 2013 AMNISTÍA INTERNACIONAL AMNISTÍA INTERNACIONAL LA DESPENSA Madrid SPAIN Bronze Lion
RIP CURL SEARCH GPS RIP CURL SURFING SPORTSWEAR & EQUIPMENT VML Sydney AUSTRALIA Bronze Lion
LEVI’S TOOLS LEVI STRAUSS & CO. APPAREL AKQA New York / AKQA San Francisco / FAKE LOVE New York USA Bronze Lion
LONG DISTANCE ART VIENNA TOURIST BOARD VIENNA TOURIST BOARD JUNG von MATT Vienna AUSTRIA Bronze Lion
UNNUMBERED SPARKS GOOGLE INTERACTIVE SCULPTURE GOOGLE CREATIVE LAB, DATA ARTS TEAM San Francisco USA Bronze Lion
PASSPORT BEER FRIDGE MOLSON CANADIAN BEER RETHINK Vancouver CANADA Bronze Lion
GOOGLE OUTSIDE GOOGLE UK OUTDOOR DIGITAL POSTERS R/GA London / GOOGLE UK London UNITED KINGDOM Bronze Lion
THE SMART PHONE LINE SAMSUNG NEW ZEALAND GALAXY S4 COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
THE NIKE SB APP – TRICK TREE NIKE APPAREL R/GA New York USA Bronze Lion
MELBOURNE REMOTE CONTROL TOURIST TOURISM VICTORIA TOURISM VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA Bronze Lion

Design Lions Winners

Title Advertiser Entrant / Agency Country Prize
BERGEN INTERNATIONAL FESTIVAL BRAND CAMPAIGN BERGEN INTERNATIONAL FESTIVAL ANTI BERGEN NORWAY Grand Prix
THE BEAUTIFUL BLACK LIST YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO DENTSU Tokyo JAPAN Gold Lion
PAPER PRISON MANDELA POSTER PROJECT INTERBRAND New York USA Gold Lion
MOTHER BOOK KISHOKAI MEDICAL CORPORATION DENTSU Nagoya / OPENENDS Nagoya JAPAN Gold Lion
MOTHER BOOK KISHOKAI MEDICAL CORPORATION DENTSU Nagoya / OPENENDS Nagoya JAPAN Gold Lion
INTENTION APPLE TBWA\MEDIA ARTS LAB Los Angeles USA Gold Lion
CAVITIES ATTACK AT NIGHT COLGATE-PALMOLIVE RED FUSE COMMUNICATIONS Hong Kong / Y&R MALAYSIA Kuala Lumpur HONG KONG Gold Lion Campaign
GOOD FOOD VS BAD COLGATE-PALMOLIVE RED FUSE COMMUNICATIONS Hong Kong / Y&R MALAYSIA Kuala Lumpur HONG KONG Gold Lion Campaign
GRANDPA’S TEETH COLGATE-PALMOLIVE RED FUSE COMMUNICATIONS Hong Kong / Y&R MALAYSIA Kuala Lumpur HONG KONG Gold Lion Campaign
TAMABI TAMA ART UNIVERSITY MR_DESIGN Tokyo JAPAN Gold Lion
:{TO:) CLEFTTOSMILE OPERATION SMILE INDIA OGILVY & MATHER INDIA Mumbai INDIA Gold Lion
PENGUIN NAVI SUNSHINE AQUARIUM HAKUHODO Tokyo JAPAN Gold Lion
THE STREET STORE THE HAVEN NIGHT SHELTER M&C SAATCHI ABEL Cape Town SOUTH AFRICA Gold Lion
D ROSE JUMP STORE ADIDAS TBWA\LONDON UNITED KINGDOM Gold Lion
DILL – THE RESTAURANT. LIDL INGO Stockholm SWEDEN Gold Lion
ROLLING EGGS SHIGA ART SCHOOL CREATIVE POWER UNIT Tokyo JAPAN Silver Lion
CAVITIES ATTACK AT NIGHT COLGATE-PALMOLIVE RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon HONG KONG Silver Lion Campaign
GOOD FOOD VS BAD COLGATE-PALMOLIVE RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon HONG KONG Silver Lion Campaign
GRANDPA’S TEETH COLGATE-PALMOLIVE RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon HONG KONG Silver Lion Campaign
PORTRAITS AGAINST OBLIVION AMNESTY INTERNATIONAL LOWE GINKGO Montevideo URUGUAY Silver Lion
SORRY I SPENT IT ON MYSELF HARVEY NICHOLS ADAM&EVEDDB London UNITED KINGDOM Silver Lion
STAPLE CALGARY SOCIETY FOR PERSONS WITH DISABILITIES WAX Calgary CANADA Silver Lion
GB V0.12 GENUINELY BASIC DOCCHECK ANTWERPES Cologne GERMANY Silver Lion
DATAGRAMS IBM OGILVY NEW YORK USA Silver Lion
MOTHER BOOK KISHOKAI MEDICAL CORPORATION DENTSU Nagoya / OPENENDS Nagoya JAPAN Silver Lion
THE BEAUTIFUL BLACK LIST YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO DENTSU Tokyo JAPAN Silver Lion
DOWN SYNDROME FESTIVAL I DANCE COMPANY JUNG von MATT Vienna AUSTRIA Silver Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. DENTSU Tokyo JAPAN Silver Lion
MUSIC VIDEOS WITHOUT MUSIC KISS TV LOLA Madrid SPAIN Silver Lion
MASSEY LECTURES IPAD APP HOUSE OF ANANSI PRESS CRITICAL MASS Calgary CANADA Silver Lion
BLOWING IN THE WIND APOTEK HJÄRTAT ÅKESTAM HOLST Stockholm SWEDEN Silver Lion
HANDS ON SEARCH YAHOO! JAPAN HAKUHODO KETTLE Tokyo JAPAN Silver Lion
WORDS CAN BE WEAPONS CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG OGILVY BEIJING CHINA Silver Lion
PAY PER LAUGH TEATRE NEU THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona SPAIN Silver Lion
AL MARKET PRIVATE LABEL AZERSUN TOMATDESIGN Moscow RUSSIA Silver Lion
NIKE FREE BOX NIKE URUGUAY PUBLICIS IMPETU Montevideo URUGUAY Silver Lion
TURNING EDUCATION INTO PACKAGING COLGATE-PALMOLIVE RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon HONG KONG Silver Lion
BALD CARTOONS GRAACC OGILVY BRASIL São Paulo BRAZIL Silver Lion
140TH TAISEI CORPORATION DENTSU Tokyo / COMMON DESIGN Tokyo JAPAN Bronze Lion
WHITE SHADOW DMG::EVENTS JAPAN HAKUHODO Tokyo JAPAN Bronze Lion
THE QUALMS STEPPENWOLF THEATRE OGILVY & MATHER CHICAGO Chicago USA Bronze Lion Campaign
THE WHEEL STEPPENWOLF THEATRE OGILVY & MATHER CHICAGO Chicago USA Bronze Lion Campaign
TRIBES STEPPENWOLF THEATRE OGILVY & MATHER CHICAGO Chicago USA Bronze Lion Campaign
WAY WAY WEST STEPPENWOLF THEATRE OGILVY & MATHER CHICAGO Chicago USA Bronze Lion Campaign
THE 500 NANOMETERS MAIL 3M MARURI GREY Guayaquil ECUADOR Bronze Lion
EFFECTIVE MICROORGANISMS CALENDAR EMRO ASIA CO.,LTD CREATIVE JUICE\BANGKOK THAILAND Bronze Lion
THE PAPER SKIN FEDRIGONI GERMANY GEOMETRY GLOBAL GERMANY Berlin / GEOMETRY GLOBAL GERMANY Frankfurt GERMANY Bronze Lion
TAPEMAILING VOLKSWAGEN DDB TRIBAL GROUP Düsseldorf GERMANY Bronze Lion
LIGHT AFTER SCHOOL HAIER PUBLICIS SHANGHAI CHINA Bronze Lion
THE BARBECUE BIBLE TRAMONTINA JWT BRAZIL São Paulo BRAZIL Bronze Lion
CALGARY ZOO 2012 ANNUAL REPORT CALGARY ZOO TRIGGER COMMUNICATIONS & DESIGN Calgary, AB CANADA Bronze Lion
ANTHEM OREO THE MARTIN AGENCY Richmond USA Bronze Lion
GOAL IS THE GOLD YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO DENTSU Tokyo JAPAN Bronze Lion
CAPTURED IN AUDIO PENGUIN CHINA Y&R BEIJING CHINA Bronze Lion
MANGO PERFETTI VAN MELLE McCANN WORLDGROUP INDIA Mumbai INDIA Bronze Lion Campaign
PEAR PERFETTI VAN MELLE McCANN WORLDGROUP INDIA Mumbai INDIA Bronze Lion Campaign
TANGERINE PERFETTI VAN MELLE McCANN WORLDGROUP INDIA Mumbai INDIA Bronze Lion Campaign
HUSBAND ALZHEIMER’S ASSOCIATION GRUPO GALLEGOS HUNTINGTON BEACH / GRUPO GALLEGOS HUNTINGTON BEACH USA Bronze Lion
TROLL FELIX TROLLDENIER THIS IS PACIFICA Porto PORTUGAL Bronze Lion
UNIQLO HAIRDO UNIQLO PROJECTOR New York USA Bronze Lion
KILLING KENNEDY NATIONAL GEOGRAPHIC CHANNEL MULLEN Boston USA Bronze Lion
THE BOTTLED WALKMAN SONY NZ FCB NEW ZEALAND Auckland NEW ZEALAND Bronze Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. DENTSU Tokyo JAPAN Bronze Lion
THE FEELING TREE IPÊ – INSTITUTO DE PESQUISAS ECOLÓGICAS Y&R SÃO PAULO BRAZIL Bronze Lion
INVISIBLE PEOPLE UNHCR CHEIL WORLDWIDE Seoul SOUTH KOREA Bronze Lion
FINNISH HAIKU MYLLYN PARAS DEPOT WPF Moscow RUSSIA Bronze Lion
CUP SAKE ASABIRAKI CO.,LTD / TOMITA SHUZO INC. HAKUHODO Tokyo JAPAN Bronze Lion
ABSOLUT ORIGINALITY THE ABSOLUT COMPANY HAPPY TEAR Stockholm SWEDEN Bronze Lion
THE BOTTLED WALKMAN SONY NZ FCB NEW ZEALAND Auckland NEW ZEALAND Bronze Lion
DRINKABLE BOOK WATERISLIFE DDB NEW YORK USA Bronze Lion
NEWS BOTTLE! THE MAINICHI NEWSPAPERS DENTSU Tokyo JAPAN Bronze Lion
SORRY I SPENT IT ON MYSELF HARVEY NICHOLS ADAM&EVEDDB London UNITED KINGDOM Bronze Lion
SMART HEADS HANSGROHE SE KOLLE REBBE Hamburg GERMANY Bronze Lion
SORRY I SPENT IT ON MYSELF HARVEY NICHOLS ADAM&EVEDDB London UNITED KINGDOM Bronze Lion
HATTERS VEGETABLES PERFECTION FRESH/COLES WHYBIN\TBWA SYDNEY AUSTRALIA Bronze Lion
HOTEL JAPAN HOTEL JAPAN MORI Tokyo / DENTSU Tokyo / PEN. TOKYO JAPAN Bronze Lion
UU 3D CUSTOM FIGURINES KINETIC + SCOTTS SQUARE + MIKANBAKO KINETIC SINGAPORE SINGAPORE Bronze Lion

Press Lions Winners

Title Advertiser Product Entrant / Agency Country Production Company Prize
CHRISTMAS LUNCH HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Grand Prix Campaign
GRAVEL HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Grand Prix Campaign
WIRE WOOL HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Grand Prix Campaign
SINK PLUG HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Grand Prix Campaign
TOOTHBRUSH HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Grand Prix Campaign
PUNKS ROTHAMMER ROTHAMMER PROLAM Y&R Santiago CHILE Gold Lion Campaign
DUCK HUNTERS ROTHAMMER ROTHAMMER PROLAM Y&R Santiago CHILE Gold Lion Campaign
BIKERS ROTHAMMER ROTHAMMER PROLAM Y&R Santiago CHILE Gold Lion Campaign
JOYSTICK VS. FOOTBALL UNILEVER OMO LOWE VIETNAM Ho Chi Minh City VIETNAM Gold Lion Campaign
TABLET VS. TREE UNILEVER OMO LOWE VIETNAM Ho Chi Minh City VIETNAM Gold Lion Campaign
MOBILE VS SAND UNILEVER OMO LOWE VIETNAM Ho Chi Minh City VIETNAM Gold Lion Campaign
CHOO-CHOO PROCTER & GAMBLE DURACELL BATTERIES GREY WORLDWIDE INDIA Mumbai INDIA Gold Lion Campaign
REMOTE CONTROL PROCTER & GAMBLE DURACELL BATTERIES GREY WORLDWIDE INDIA Mumbai INDIA Gold Lion Campaign
CAMERA PROCTER & GAMBLE DURACELL BATTERIES GREY WORLDWIDE INDIA Mumbai INDIA Gold Lion Campaign
KNIVES 1 ZWILLING J. A. HENCKELS KNIFE MANUFACTURER HEREZIE Paris FRANCE CLEO PROD Paris Gold Lion Campaign
KNIVES 2 ZWILLING J. A. HENCKELS KNIFE MANUFACTURER HEREZIE Paris FRANCE CLEO PROD Paris Gold Lion Campaign
KNIVES 3 ZWILLING J. A. HENCKELS KNIFE MANUFACTURER HEREZIE Paris FRANCE CLEO PROD Paris Gold Lion Campaign
QUEUE BAYER BRASIL CAFIASPIRIN ALMAPBBDO São Paulo BRAZIL Gold Lion Campaign
FIRETRUCK BAYER BRASIL CAFIASPIRIN ALMAPBBDO São Paulo BRAZIL Gold Lion Campaign
TART STARCO FASHION GROUP WOZ FOOTWEAR Y&R DUBAI UNITED ARAB EMIRATES Gold Lion Campaign
CLOWN STARCO FASHION GROUP WOZ FOOTWEAR Y&R DUBAI UNITED ARAB EMIRATES Gold Lion Campaign
BLONDE STARCO FASHION GROUP WOZ FOOTWEAR Y&R DUBAI UNITED ARAB EMIRATES Gold Lion Campaign
DOE & SEA-LION JEEP FRANCE JEEP LEO BURNETT FRANCE Paris FRANCE Gold Lion Campaign
ELEPHANT & SWAN JEEP FRANCE JEEP LEO BURNETT FRANCE Paris FRANCE Gold Lion Campaign
GIRAFFE & PENGUIN JEEP FRANCE JEEP LEO BURNETT FRANCE Paris FRANCE Gold Lion Campaign
DINNER VOLKSWAGEN POLO GTI DDB MEXICO Mexico City MEXICO SHAKTIPROD México City Gold Lion Campaign
SOCCER VOLKSWAGEN POLO GTI DDB MEXICO Mexico City MEXICO SHAKTIPROD México City Gold Lion Campaign
COLLEGE VOLKSWAGEN POLO GTI DDB MEXICO Mexico City MEXICO SHAKTIPROD México City Gold Lion Campaign
CACTUS McDONALD’S AUSTRIA McDONALD’S BREAKFAST DDB TRIBAL WIEN AUSTRIA Gold Lion Campaign
BUBBLES McDONALD’S AUSTRIA McDONALD’S BREAKFAST DDB TRIBAL WIEN AUSTRIA Gold Lion Campaign
FIREWORKS McDONALD’S AUSTRIA McDONALD’S BREAKFAST DDB TRIBAL WIEN AUSTRIA Gold Lion Campaign
LIMOUSINE INTRALOT LA TINKA PUBLICIS PERU Lima PERU Gold Lion Campaign
DIRECTORY INTRALOT LA TINKA PUBLICIS PERU Lima PERU Gold Lion Campaign
GOLF INTRALOT LA TINKA PUBLICIS PERU Lima PERU Gold Lion Campaign
JEWERLY INTRALOT LA TINKA PUBLICIS PERU Lima PERU Gold Lion Campaign
JET INTRALOT LA TINKA PUBLICIS PERU Lima PERU Gold Lion Campaign
NOTRE DAME DE PARIS MUSEUM NATIONAL D’HISTOIRE NATURELLE PARC ZOOLOGIQUE DE PARIS PUBLICIS CONSEIL Paris FRANCE Gold Lion Campaign
JARDIN DES TUILERIES MUSEUM NATIONAL D’HISTOIRE NATURELLE PARC ZOOLOGIQUE DE PARIS PUBLICIS CONSEIL Paris FRANCE Gold Lion Campaign
QUARTIER LATIN MUSEUM NATIONAL D’HISTOIRE NATURELLE PARC ZOOLOGIQUE DE PARIS PUBLICIS CONSEIL Paris FRANCE Gold Lion Campaign
FORK PHD BIKES HARLEY DAVIDSON Y&R PRAGUE CZECH REPUBLIC Gold Lion Campaign
EXHAUST PHD BIKES HARLEY DAVIDSON Y&R PRAGUE CZECH REPUBLIC Gold Lion Campaign
KICKSTARTER PHD BIKES HARLEY DAVIDSON Y&R PRAGUE CZECH REPUBLIC Gold Lion Campaign
PISTON PHD BIKES HARLEY DAVIDSON Y&R PRAGUE CZECH REPUBLIC Gold Lion Campaign
SPEED LIMIT SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA Gold Lion Campaign
NO LEFT TURN SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA Gold Lion Campaign
NO TRUCKS SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA Gold Lion Campaign
NO U-TURN SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA Gold Lion Campaign
TRAFFIC LIGHT AHEAD SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA Gold Lion Campaign
NO ENTRY SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA Gold Lion Campaign
WILLIAM CVV EMOTIONAL SUPPORT HOTLINE LEO BURNETT TAILOR MADE São Paulo BRAZIL Gold Lion Campaign
DADDY CVV EMOTIONAL SUPPORT HOTLINE LEO BURNETT TAILOR MADE São Paulo BRAZIL Gold Lion Campaign
E.S. CVV EMOTIONAL SUPPORT HOTLINE LEO BURNETT TAILOR MADE São Paulo BRAZIL Gold Lion Campaign
PORTRAITS AGAINST OBLIVION | ANDRES BELLIZZI AMNESTY INTERNATIONAL ANNUAL REPORT LOWE GINKGO Montevideo URUGUAY Gold Lion
PROMETHEUS PENGUIN GROUP (CHINA) AUDIOBOOKS Y&R BEIJING CHINA Gold Lion Campaign
MOBY DICK PENGUIN GROUP (CHINA) AUDIOBOOKS Y&R BEIJING CHINA Gold Lion Campaign
FRANKENSTEIN PENGUIN GROUP (CHINA) AUDIOBOOKS Y&R BEIJING CHINA Gold Lion Campaign
DRACULA PENGUIN GROUP (CHINA) AUDIOBOOKS Y&R BEIJING CHINA Gold Lion Campaign
DON QUIXOTE PENGUIN GROUP (CHINA) AUDIOBOOKS Y&R BEIJING CHINA Gold Lion Campaign
ALICE PENGUIN GROUP (CHINA) AUDIOBOOKS Y&R BEIJING CHINA Gold Lion Campaign
D DAY PENGUIN GROUP (CHINA) AUDIOBOOKS Y&R BEIJING CHINA Gold Lion Campaign
FORK PHD BIKES HARLEY DAVIDSON Y&R PRAGUE CZECH REPUBLIC Gold Lion Campaign
EXHAUST PHD BIKES HARLEY DAVIDSON Y&R PRAGUE CZECH REPUBLIC Gold Lion Campaign
KICKSTARTER PHD BIKES HARLEY DAVIDSON Y&R PRAGUE CZECH REPUBLIC Gold Lion Campaign
PISTON PHD BIKES HARLEY DAVIDSON Y&R PRAGUE CZECH REPUBLIC Gold Lion Campaign
JURY UNILEVER DE PUERTO RICO WALL’S DDB LATINA PUERTO RICO San Juan PUERTO RICO Silver Lion Campaign
LOAN UNILEVER DE PUERTO RICO WALL’S DDB LATINA PUERTO RICO San Juan PUERTO RICO Silver Lion Campaign
TICKET UNILEVER DE PUERTO RICO WALL’S DDB LATINA PUERTO RICO San Juan PUERTO RICO Silver Lion Campaign
UN ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMTY SINGAPORE SINGAPORE Silver Lion Campaign
TROIS ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMTY SINGAPORE SINGAPORE Silver Lion Campaign
CINQ ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMTY SINGAPORE SINGAPORE Silver Lion Campaign
KINDERGARTEN NBTY(CHINA) TRADING NEURO-PS GREY GROUP CHINA Beijing CHINA Silver Lion Campaign
PRIMARY SCHOOL NBTY(CHINA) TRADING NEURO-PS GREY GROUP CHINA Beijing CHINA Silver Lion Campaign
SUBWAY RAY-BAN RAY-BAN MARCEL Paris FRANCE ELYSIAN FIELDS Clichy Silver Lion Campaign
COP RAY-BAN RAY-BAN MARCEL Paris FRANCE ELYSIAN FIELDS Clichy Silver Lion Campaign
CYAN ECOFILL ORIGINAL INK CARTRIDGES OGILVY & MATHER COLOMBIA Bogotá COLOMBIA STUDIO NUTS Rio De Janeiro Silver Lion Campaign
MAGENTA ECOFILL ORIGINAL INK CARTRIDGES OGILVY & MATHER COLOMBIA Bogotá COLOMBIA STUDIO NUTS Rio De Janeiro Silver Lion Campaign
YELLOW ECOFILL ORIGINAL INK CARTRIDGES OGILVY & MATHER COLOMBIA Bogotá COLOMBIA STUDIO NUTS Rio De Janeiro Silver Lion Campaign
BLACK ECOFILL ORIGINAL INK CARTRIDGES OGILVY & MATHER COLOMBIA Bogotá COLOMBIA STUDIO NUTS Rio De Janeiro Silver Lion Campaign
DESERTS JEEP NEW JEEP GRAND CHEROKEE 2014 LEO BURNETT TAILOR MADE São Paulo BRAZIL Silver Lion Campaign
FORESTS JEEP NEW JEEP GRAND CHEROKEE 2014 LEO BURNETT TAILOR MADE São Paulo BRAZIL Silver Lion Campaign
MOUNTAINS JEEP NEW JEEP GRAND CHEROKEE 2014 LEO BURNETT TAILOR MADE São Paulo BRAZIL Silver Lion Campaign
BOY VAESA VOLKSWAGEN DDB SPAIN Madrid SPAIN Silver Lion Campaign
GIRL VAESA VOLKSWAGEN DDB SPAIN Madrid SPAIN Silver Lion Campaign
DOG VAESA VOLKSWAGEN DDB SPAIN Madrid SPAIN Silver Lion Campaign
BLISSFUL DOG PANASONIC NANOE AUTOMOTIVE TECHNOLOGY SAATCHI & SAATCHI Sydney AUSTRALIA FREEWAY REPS Sydney Silver Lion Campaign
CONFUSED DOG PANASONIC NANOE AUTOMOTIVE TECHNOLOGY SAATCHI & SAATCHI Sydney AUSTRALIA FREEWAY REPS Sydney Silver Lion Campaign
WINDBLOWN DOG PANASONIC NANOE AUTOMOTIVE TECHNOLOGY SAATCHI & SAATCHI Sydney AUSTRALIA FREEWAY REPS Sydney Silver Lion Campaign
FRIDGE VOLKSWAGEN VW PARK ASSIST DDB ARGENTINA Buenos Aires ARGENTINA Silver Lion Campaign
SHELVES VOLKSWAGEN VW PARK ASSIST DDB ARGENTINA Buenos Aires ARGENTINA Silver Lion Campaign
CALLS BRIDE CANON HOME APPLIANCES & FURNISHING JWT MEXICO Mexico City MEXICO Silver Lion Campaign
CALLS BOWLING CANON HOME APPLIANCES & FURNISHING JWT MEXICO Mexico City MEXICO Silver Lion Campaign
CALLS CHOIR CANON HOME APPLIANCES & FURNISHING JWT MEXICO Mexico City MEXICO Silver Lion Campaign
ELVIS BOSE NOISE CANCELLING HEADPHONES OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Silver Lion Campaign
KURT BOSE NOISE CANCELLING HEADPHONES OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Silver Lion Campaign
JAMES BOSE NOISE CANCELLING HEADPHONES OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Silver Lion Campaign
BEARD FOOT LOCKER FOOT LOCKER BBDO NEW YORK USA Silver Lion Campaign
CLOSE FOOT LOCKER FOOT LOCKER BBDO NEW YORK USA Silver Lion Campaign
COSTUMES FOOT LOCKER FOOT LOCKER BBDO NEW YORK USA Silver Lion Campaign
SILLY FOOT LOCKER FOOT LOCKER BBDO NEW YORK USA Silver Lion Campaign
MUD FOOT LOCKER FOOT LOCKER BBDO NEW YORK USA Silver Lion Campaign
BIRD FOOT LOCKER FOOT LOCKER BBDO NEW YORK USA Silver Lion Campaign
CRACK CITY LODGE STUDENT FLIGHTS TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Silver Lion Campaign
SNOG CITY LODGE STUDENT FLIGHTS TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Silver Lion Campaign
SACK CITY LODGE STUDENT FLIGHTS TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Silver Lion Campaign
CAR NEW YORK LOTTERY NEW YORK LOTTERY DDB NEW YORK USA Silver Lion Campaign
JACUZZI NEW YORK LOTTERY NEW YORK LOTTERY DDB NEW YORK USA Silver Lion Campaign
SKI NEW YORK LOTTERY NEW YORK LOTTERY DDB NEW YORK USA Silver Lion Campaign
FIREPLACE NEW YORK LOTTERY NEW YORK LOTTERY DDB NEW YORK USA Silver Lion Campaign
BALANCE-WHITE HOUSE EL OBSERVADOR NEWSPAPER HAVAS WORLDWIDE GURISA Montevideo URUGUAY Silver Lion Campaign
BALANCE-REICHSTAG EL OBSERVADOR NEWSPAPER HAVAS WORLDWIDE GURISA Montevideo URUGUAY Silver Lion Campaign
BALANCE-KREMLIN EL OBSERVADOR NEWSPAPER HAVAS WORLDWIDE GURISA Montevideo URUGUAY Silver Lion Campaign
SUBLIMINAL 1 TERRA PARENTAL CONTROL DDB MEXICO Mexico City MEXICO Silver Lion Campaign
SUBLIMINAL 2 TERRA PARENTAL CONTROL DDB MEXICO Mexico City MEXICO Silver Lion Campaign
SUBLIMINAL 3 TERRA PARENTAL CONTROL DDB MEXICO Mexico City MEXICO Silver Lion Campaign
MOUNTAIN AUDI SCHWEIZ, AMAG AUDI QUATTRO Y&R DUBAI / Y&R GROUP SWITZERLAND Zürich UNITED ARAB EMIRATES Silver Lion Campaign
RIVER AUDI SCHWEIZ, AMAG AUDI QUATTRO Y&R DUBAI / Y&R GROUP SWITZERLAND Zürich UNITED ARAB EMIRATES Silver Lion Campaign
DESERT AUDI SCHWEIZ, AMAG AUDI QUATTRO Y&R DUBAI / Y&R GROUP SWITZERLAND Zürich UNITED ARAB EMIRATES Silver Lion Campaign
RHINO WWF WWF LEO BURNETT SYDNEY AUSTRALIA ILLUSION Bangkok Silver Lion Campaign
SHARK WWF WWF LEO BURNETT SYDNEY AUSTRALIA ILLUSION Bangkok Silver Lion Campaign
TIGER WWF WWF LEO BURNETT SYDNEY AUSTRALIA ILLUSION Bangkok Silver Lion Campaign
OBITUARY ALS LEAGUE NON-PROFIT ASSOCIATION PUBLICIS BRUSSELS BELGIUM Silver Lion
UN ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMTY SINGAPORE SINGAPORE Silver Lion Campaign
DEUX ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMTY SINGAPORE SINGAPORE Silver Lion Campaign
TROIS ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMTY SINGAPORE SINGAPORE Silver Lion Campaign
CINQ ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMTY SINGAPORE SINGAPORE Silver Lion Campaign
TART STARCO FASHION GROUP WOZ FOOTWEAR Y&R DUBAI UNITED ARAB EMIRATES Silver Lion Campaign
CLOWN STARCO FASHION GROUP WOZ FOOTWEAR Y&R DUBAI UNITED ARAB EMIRATES Silver Lion Campaign
BLONDE STARCO FASHION GROUP WOZ FOOTWEAR Y&R DUBAI UNITED ARAB EMIRATES Silver Lion Campaign
MOUNTAIN AUDI SCHWEIZ, AMAG AUDI QUATTRO Y&R DUBAI / Y&R GROUP SWITZERLAND Zürich UNITED ARAB EMIRATES Silver Lion Campaign
RIVER AUDI SCHWEIZ, AMAG AUDI QUATTRO Y&R DUBAI / Y&R GROUP SWITZERLAND Zürich UNITED ARAB EMIRATES Silver Lion Campaign
DESERT AUDI SCHWEIZ, AMAG AUDI QUATTRO Y&R DUBAI / Y&R GROUP SWITZERLAND Zürich UNITED ARAB EMIRATES Silver Lion Campaign
SISTER IN LAW KANUKTE FLOWER&EVENT FLOWER TBWA\ISTANBUL TURKEY Silver Lion Campaign
LAS VEGAS KANUKTE FLOWER&EVENT FLOWER TBWA\ISTANBUL TURKEY Silver Lion Campaign
SECRETARY KANUKTE FLOWER&EVENT FLOWER TBWA\ISTANBUL TURKEY Silver Lion Campaign
BANK ROLL SANTA CRUZ WINE STORE WINE STORE PUBLICIS BRASIL São Paulo / PUBLICIS WORLDWIDE Paris BRAZIL Silver Lion Campaign
DUMB SANTA CRUZ WINE STORE WINE STORE PUBLICIS BRASIL São Paulo / PUBLICIS WORLDWIDE Paris BRAZIL Silver Lion Campaign
EX SANTA CRUZ WINE STORE WINE STORE PUBLICIS BRASIL São Paulo / PUBLICIS WORLDWIDE Paris BRAZIL Silver Lion Campaign
LESS TALK SANTA CRUZ WINE STORE WINE STORE PUBLICIS BRASIL São Paulo / PUBLICIS WORLDWIDE Paris BRAZIL Silver Lion Campaign
MASK SANTA CRUZ WINE STORE WINE STORE PUBLICIS BRASIL São Paulo / PUBLICIS WORLDWIDE Paris BRAZIL Silver Lion Campaign
NECK DOWN SANTA CRUZ WINE STORE WINE STORE PUBLICIS BRASIL São Paulo / PUBLICIS WORLDWIDE Paris BRAZIL Silver Lion Campaign
DOE & SEA-LION JEEP FRANCE JEEP LEO BURNETT FRANCE Paris FRANCE Silver Lion Campaign
ELEPHANT & SWAN JEEP FRANCE JEEP LEO BURNETT FRANCE Paris FRANCE Silver Lion Campaign
GIRAFFE & PENGUIN JEEP FRANCE JEEP LEO BURNETT FRANCE Paris FRANCE Silver Lion Campaign
UN ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMTY SINGAPORE SINGAPORE Silver Lion Campaign
DEUX ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMTY SINGAPORE SINGAPORE Silver Lion Campaign
TROIS ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMTY SINGAPORE SINGAPORE Silver Lion Campaign
NOTRE DAME DE PARIS MUSEUM NATIONAL D’HISTOIRE NATURELLE PARC ZOOLOGIQUE DE PARIS PUBLICIS CONSEIL Paris FRANCE Silver Lion Campaign
JARDIN DES TUILERIES MUSEUM NATIONAL D’HISTOIRE NATURELLE PARC ZOOLOGIQUE DE PARIS PUBLICIS CONSEIL Paris FRANCE Silver Lion Campaign
QUARTIER LATIN MUSEUM NATIONAL D’HISTOIRE NATURELLE PARC ZOOLOGIQUE DE PARIS PUBLICIS CONSEIL Paris FRANCE Silver Lion Campaign
LITTLE RED RIDING HOOD UNILEVER KNORR QUICK BORGHI/LOWE São Paulo BRAZIL BIG STUDIOS CGI+ ANIMATION São Paulo Bronze Lion Campaign
SUPER-HERO UNILEVER KNORR QUICK BORGHI/LOWE São Paulo BRAZIL BIG STUDIOS CGI+ ANIMATION São Paulo Bronze Lion Campaign
POPSTAR UNILEVER KNORR QUICK BORGHI/LOWE São Paulo BRAZIL BIG STUDIOS CGI+ ANIMATION São Paulo Bronze Lion Campaign
ASTRONAUTS BAUDUCCO BAUDUCCO TOAST ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
HOLMES BAUDUCCO BAUDUCCO TOAST ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
BEAR MARS CHOCOLATE NORTH AMERICA SNICKERS BITES BBDO NEW YORK USA Bronze Lion
RUNNER GRUPO PETRÓPOLIS IRONAGE Y&R SÃO PAULO BRAZIL Bronze Lion Campaign
SWIMMER GRUPO PETRÓPOLIS IRONAGE Y&R SÃO PAULO BRAZIL Bronze Lion Campaign
CYCLIST GRUPO PETRÓPOLIS IRONAGE Y&R SÃO PAULO BRAZIL Bronze Lion Campaign
BEAR QROMA DUKTO FAHRENHEIT DDB Lima PERU ESTILO 3D Buenos Aires Bronze Lion Campaign
ELEPHANT QROMA DUKTO FAHRENHEIT DDB Lima PERU ESTILO 3D Buenos Aires Bronze Lion Campaign
HANSEL AND GRETEL OMO DETERGENT LOWE ISTANBUL TURKEY Bronze Lion Campaign
ALICE IN WONDERLAND OMO DETERGENT LOWE ISTANBUL TURKEY Bronze Lion Campaign
FROG PRINCE OMO DETERGENT LOWE ISTANBUL TURKEY Bronze Lion Campaign
ROBOT DURACELL DURACELL BATTERIES PUBLICIS PERU Lima PERU Bronze Lion Campaign
HELICOPTER DURACELL DURACELL BATTERIES PUBLICIS PERU Lima PERU Bronze Lion Campaign
CAR DURACELL DURACELL BATTERIES PUBLICIS PERU Lima PERU Bronze Lion Campaign
ANGEL BOXMAN BOXMAN M&CSAATCHI ABEL Johannesburg SOUTH AFRICA Bronze Lion Campaign
DRUM BOXMAN BOXMAN M&CSAATCHI ABEL Johannesburg SOUTH AFRICA Bronze Lion Campaign
TEACUP BOXMAN BOXMAN M&CSAATCHI ABEL Johannesburg SOUTH AFRICA Bronze Lion Campaign
CAT INOVA LED FLASHLIGHTS OGILVY & MATHER CHILE Santiago CHILE Bronze Lion Campaign
TOY INOVA LED FLASHLIGHTS OGILVY & MATHER CHILE Santiago CHILE Bronze Lion Campaign
HOUSE GODREJ SECURITY SOLUTIONS JWT INDIA Mumbai INDIA PAINTBOX Mumbai Bronze Lion Campaign
ANTIQUE STORE GODREJ SECURITY SOLUTIONS JWT INDIA Mumbai INDIA PAINTBOX Mumbai Bronze Lion Campaign
MUSIC STORE GODREJ SECURITY SOLUTIONS JWT INDIA Mumbai INDIA PAINTBOX Mumbai Bronze Lion Campaign
SEDUCTIVE UNILEVER AXE BLACK PERFUME ponce buenos aires ARGENTINA Bronze Lion Campaign
INTRIGUING UNILEVER AXE BLACK PERFUME ponce buenos aires ARGENTINA Bronze Lion Campaign
HEROIC UNILEVER AXE BLACK PERFUME ponce buenos aires ARGENTINA Bronze Lion Campaign
CLASSY UNILEVER AXE BLACK PERFUME ponce buenos aires ARGENTINA Bronze Lion Campaign
SEXY UNILEVER AXE BLACK PERFUME ponce buenos aires ARGENTINA Bronze Lion Campaign
IT LOOKS BIGGER PHILIPS BODYGROOMER OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Bronze Lion
BEAR BADABULLE CHILDCARE ACCESSORIES AND BABIES PRODUCTS PUBLICIS CONSEIL Paris FRANCE Bronze Lion Campaign
BUNNY BADABULLE CHILDCARE ACCESSORIES AND BABIES PRODUCTS PUBLICIS CONSEIL Paris FRANCE Bronze Lion Campaign
BANK JOHNSON & JOHNSON KY GEL DDB ARGENTINA Buenos Aires ARGENTINA Bronze Lion
THE KILLER NETSHOES FULL ID DM9DDB São Paulo BRAZIL Bronze Lion Campaign
THE BRAIN NETSHOES FULL ID DM9DDB São Paulo BRAZIL Bronze Lion Campaign
THE MAN NETSHOES FULL ID DM9DDB São Paulo BRAZIL Bronze Lion Campaign
THE LUNG NETSHOES FULL ID DM9DDB São Paulo BRAZIL Bronze Lion Campaign
THE CAPTAIN NETSHOES FULL ID DM9DDB São Paulo BRAZIL Bronze Lion Campaign
THE WARRIOR NETSHOES FULL ID DM9DDB São Paulo BRAZIL Bronze Lion Campaign
ANGEL VS DEMON NEWELL RUBBERMAID PAPERMATE LIQUID PAPER TBWA\KUALA LUMPUR MALAYSIA Bronze Lion Campaign
WIZARD VS WITCH NEWELL RUBBERMAID PAPERMATE LIQUID PAPER TBWA\KUALA LUMPUR MALAYSIA Bronze Lion Campaign
PERSEUS VS MEDUSA NEWELL RUBBERMAID PAPERMATE LIQUID PAPER TBWA\KUALA LUMPUR MALAYSIA Bronze Lion Campaign
NORBERT MARS INC. / PEDIGREE PEDIGREE BBDO GERMANY Berlin GERMANY Bronze Lion Campaign
WILSON MARS INC. / PEDIGREE PEDIGREE BBDO GERMANY Berlin GERMANY Bronze Lion Campaign
SANDRA MARS INC. / PEDIGREE PEDIGREE BBDO GERMANY Berlin GERMANY Bronze Lion Campaign
CENTRAL PARK AUDI BRASIL A6 ALLROAD QUATTRO ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
HYDE PARK AUDI BRASIL A6 ALLROAD QUATTRO ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
IPANEMA BEACH AUDI BRASIL A6 ALLROAD QUATTRO ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
BLIND PEUGEOT SKY WINDOW Y&R SÃO PAULO BRAZIL Bronze Lion Campaign
BROTHERS PEUGEOT SKY WINDOW Y&R SÃO PAULO BRAZIL Bronze Lion Campaign
GRANDMA PEUGEOT SKY WINDOW Y&R SÃO PAULO BRAZIL Bronze Lion Campaign
SPORTS CAR HOWARD’S AUTO BODY BODY SHOP FITZGERALD+CO Atlanta USA Bronze Lion Campaign
VINTAGE CAR HOWARD’S AUTO BODY BODY SHOP FITZGERALD+CO Atlanta USA Bronze Lion Campaign
TRUCK HOWARD’S AUTO BODY BODY SHOP FITZGERALD+CO Atlanta USA Bronze Lion Campaign
MOOSE AUDI BRASIL AUDI PRE SENSE ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
CHILD AUDI BRASIL AUDI PRE SENSE ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
GRANDSTAND VW PARK ASSIST DDB TRIBAL WIEN AUSTRIA Bronze Lion
SAILOR/NURSE/KISS LEICA 100 YEARS OF LEICA PHOTOGRAPHY GEOMETRY GLOBAL GERMANY Berlin / GEOMETRY GLOBAL GERMANY Frankfurt GERMANY Bronze Lion Campaign
NAPALM/GIRL/ROAD LEICA 100 YEARS OF LEICA PHOTOGRAPHY GEOMETRY GLOBAL GERMANY Berlin / GEOMETRY GLOBAL GERMANY Frankfurt GERMANY Bronze Lion Campaign
GROTESQUE APPLE INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE ELYSIAN FIELDS Clichy Bronze Lion Campaign
DISFIGURED EGGPLANT INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE ELYSIAN FIELDS Clichy Bronze Lion Campaign
UGLY CARROT INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE ELYSIAN FIELDS Clichy Bronze Lion Campaign
RIDICULOUS POTATO INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE ELYSIAN FIELDS Clichy Bronze Lion Campaign
FAILED LEMON INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE ELYSIAN FIELDS Clichy Bronze Lion Campaign
BIG MAC LEGENDS – DARTH VADER McDONALDS McDONALDS DDB Sydney AUSTRALIA Bronze Lion Campaign
BIG MAC LEGENDS – SUPERMAN McDONALDS McDONALDS DDB Sydney AUSTRALIA Bronze Lion Campaign
BILL EDITORA TODAS AS CULTURAS TOP MAGAZINE ALMAPBBDO São Paulo BRAZIL ILLUSION Bangkok Bronze Lion Campaign
MARK EDITORA TODAS AS CULTURAS TOP MAGAZINE ALMAPBBDO São Paulo BRAZIL ILLUSION Bangkok Bronze Lion Campaign
TRUMP EDITORA TODAS AS CULTURAS TOP MAGAZINE ALMAPBBDO São Paulo BRAZIL ILLUSION Bangkok Bronze Lion Campaign
MONKEY PENGUIN COMPANHIA DAS LETRAS PENGUIN Y&R SÃO PAULO BRAZIL Bronze Lion Campaign
GIANT PENGUIN COMPANHIA DAS LETRAS PENGUIN Y&R SÃO PAULO BRAZIL Bronze Lion Campaign
WINDMILLS PENGUIN COMPANHIA DAS LETRAS PENGUIN Y&R SÃO PAULO BRAZIL Bronze Lion Campaign
CLOCK 1 (NYC) RUNNERS MAGAZINE MAGAZINE BORGHI/LOWE São Paulo BRAZIL Bronze Lion Campaign
CLOCK 2 (PARIS) RUNNERS MAGAZINE MAGAZINE BORGHI/LOWE São Paulo BRAZIL Bronze Lion Campaign
PAUL MTV VH1 GREY ARGENTINA Buenos Aires ARGENTINA Bronze Lion Campaign
TINA MTV VH1 GREY ARGENTINA Buenos Aires ARGENTINA Bronze Lion Campaign
BILLY MTV VH1 GREY ARGENTINA Buenos Aires ARGENTINA Bronze Lion Campaign
DIANA TUNNEL MAIL & GUARDIAN MAIL & GUARDIAN TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Bronze Lion Campaign
NAPALM GIRL MAIL & GUARDIAN MAIL & GUARDIAN TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Bronze Lion Campaign
MANDELA IN PRISON MAIL & GUARDIAN MAIL & GUARDIAN TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Bronze Lion Campaign
TH TILIBRA SWINGLINE PAPER SHREDDER TALENT São Paulo BRAZIL Bronze Lion Campaign
GR TILIBRA SWINGLINE PAPER SHREDDER TALENT São Paulo BRAZIL Bronze Lion Campaign
MO TILIBRA SWINGLINE PAPER SHREDDER TALENT São Paulo BRAZIL Bronze Lion Campaign
WAR LEMONADE FILMS LEMONADE FILMS LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion Campaign
EROTIC LEMONADE FILMS LEMONADE FILMS LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion Campaign
DRAMA LEMONADE FILMS LEMONADE FILMS LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion Campaign
POP POPAKADEMIE BADEN-WÜRTTEMBERG IMAGE – POPAKADEMIE BADEN-WÜRTTEMBERG DDB TRIBAL GROUP Düsseldorf GERMANY Bronze Lion Campaign
RAP POPAKADEMIE BADEN-WÜRTTEMBERG IMAGE – POPAKADEMIE BADEN-WÜRTTEMBERG DDB TRIBAL GROUP Düsseldorf GERMANY Bronze Lion Campaign
RAPSONG POPAKADEMIE BADEN-WÜRTTEMBERG IMAGE – POPAKADEMIE BADEN-WÜRTTEMBERG DDB TRIBAL GROUP Düsseldorf GERMANY Bronze Lion Campaign
ROCKSONG POPAKADEMIE BADEN-WÜRTTEMBERG IMAGE – POPAKADEMIE BADEN-WÜRTTEMBERG DDB TRIBAL GROUP Düsseldorf GERMANY Bronze Lion Campaign
TECHNO POPAKADEMIE BADEN-WÜRTTEMBERG IMAGE – POPAKADEMIE BADEN-WÜRTTEMBERG DDB TRIBAL GROUP Düsseldorf GERMANY Bronze Lion Campaign
PHOTOGRAPHY AND DRAWING 1 ESCOLA PANAMERICANA DE ARTE E DESIGN PHOTOGRAPHY AND DRAWING COURSES ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
PHOTOGRAPHY AND DRAWING 2 ESCOLA PANAMERICANA DE ARTE E DESIGN PHOTOGRAPHY AND DRAWING COURSES ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
PHOTOGRAPHY AND DRAWING 3 ESCOLA PANAMERICANA DE ARTE E DESIGN PHOTOGRAPHY AND DRAWING COURSES ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
ROQUEFORT SANTA CASA DE MISERICÓRDIA DE SÃO PAULO ANTI-OBESITY Y&R SÃO PAULO BRAZIL Bronze Lion Campaign
PISTACHIO SANTA CASA DE MISERICÓRDIA DE SÃO PAULO ANTI-OBESITY Y&R SÃO PAULO BRAZIL Bronze Lion Campaign
JAMON SANTA CASA DE MISERICÓRDIA DE SÃO PAULO ANTI-OBESITY Y&R SÃO PAULO BRAZIL Bronze Lion Campaign
GARY BUSINESS IN THE COMMUNITY BUSINESS IN THE COMMUNITY LEO BURNETT LONDON UNITED KINGDOM Bronze Lion Campaign
KELLY BUSINESS IN THE COMMUNITY BUSINESS IN THE COMMUNITY LEO BURNETT LONDON UNITED KINGDOM Bronze Lion Campaign
MARK BUSINESS IN THE COMMUNITY BUSINESS IN THE COMMUNITY LEO BURNETT LONDON UNITED KINGDOM Bronze Lion Campaign
A ACCIDENT PREVENTION NETWORK ACCIDENT PREVENTION NETWORK OGILVY & MATHER Bangkok THAILAND Bronze Lion Campaign
B ACCIDENT PREVENTION NETWORK ACCIDENT PREVENTION NETWORK OGILVY & MATHER Bangkok THAILAND Bronze Lion Campaign
P ACCIDENT PREVENTION NETWORK ACCIDENT PREVENTION NETWORK OGILVY & MATHER Bangkok THAILAND Bronze Lion Campaign
WALL AFAL (NATIONAL ALZHEIMER’S ASSOCIATION) ANNIVERSARY IMAGE McCANN MADRID Madrid SPAIN THE FILM HOUSE Madrid Bronze Lion Campaign
LEAGUES AFAL (NATIONAL ALZHEIMER’S ASSOCIATION) ANNIVERSARY IMAGE McCANN MADRID Madrid SPAIN THE FILM HOUSE Madrid Bronze Lion Campaign
TIAN’ANMEN AFAL (NATIONAL ALZHEIMER’S ASSOCIATION) ANNIVERSARY IMAGE McCANN MADRID Madrid SPAIN THE FILM HOUSE Madrid Bronze Lion Campaign
FIREFIGHTER ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION ORGAN DONATION AWARENESS LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion Campaign
LIFEGUARD ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION ORGAN DONATION AWARENESS LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion Campaign
WILLIAM CVV EMOTIONAL SUPPORT HOTLINE LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion Campaign
DADDY CVV EMOTIONAL SUPPORT HOTLINE LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion Campaign
E.S. CVV EMOTIONAL SUPPORT HOTLINE LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion Campaign
I WISH MY SON HAD CANCER HARRISON’S FUND HARRISON’S FUND AIS London UNITED KINGDOM Bronze Lion
HOLMES PENGUIN GROUP (CHINA) AUDIOBOOKS Y&R BEIJING CHINA Bronze Lion Campaign
PROMETHEUS PENGUIN GROUP (CHINA) AUDIOBOOKS Y&R BEIJING CHINA Bronze Lion Campaign
MOBY DICK PENGUIN GROUP (CHINA) AUDIOBOOKS Y&R BEIJING CHINA Bronze Lion Campaign
FRANKENSTEIN PENGUIN GROUP (CHINA) AUDIOBOOKS Y&R BEIJING CHINA Bronze Lion Campaign
DRACULA PENGUIN GROUP (CHINA) AUDIOBOOKS Y&R BEIJING CHINA Bronze Lion Campaign
DON QUIXOTE PENGUIN GROUP (CHINA) AUDIOBOOKS Y&R BEIJING CHINA Bronze Lion Campaign
ALICE PENGUIN GROUP (CHINA) AUDIOBOOKS Y&R BEIJING CHINA Bronze Lion Campaign
D-DAY PENGUIN GROUP (CHINA) AUDIOBOOKS Y&R BEIJING CHINA Bronze Lion Campaign
CACTUS McDONALD’S AUSTRIA McDONALD’S BREAKFAST DDB TRIBAL WIEN AUSTRIA Bronze Lion Campaign
BUBBLES McDONALD’S AUSTRIA McDONALD’S BREAKFAST DDB TRIBAL WIEN AUSTRIA Bronze Lion Campaign
FIREWORKS McDONALD’S AUSTRIA McDONALD’S BREAKFAST DDB TRIBAL WIEN AUSTRIA Bronze Lion Campaign
DOE & SEA-LION JEEP FRANCE JEEP LEO BURNETT FRANCE Paris FRANCE Bronze Lion Campaign
ELEPHANT & SWAN JEEP FRANCE JEEP LEO BURNETT FRANCE Paris FRANCE Bronze Lion Campaign
GIRAFFE & PENGUIN JEEP FRANCE JEEP LEO BURNETT FRANCE Paris FRANCE Bronze Lion Campaign
WHY DO THEY SMILE SO MUCH SÃO PAULO ALPARGATAS HAVAIANAS ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
IT’S EASY TO EXPLAIN SÃO PAULO ALPARGATAS HAVAIANAS ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
LAND OF CONTRASTS SÃO PAULO ALPARGATAS HAVAIANAS ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
BEAR QROMA DUKTO FAHRENHEIT DDB Lima PERU ESTILO 3D Buenos Aires Bronze Lion Campaign
ELEPHANT QROMA DUKTO FAHRENHEIT DDB Lima PERU ESTILO 3D Buenos Aires Bronze Lion Campaign
PLASTIC KIDS SM PRIME HOLDINGS INC. SM ECO BAG LOWE PHILIPPINES Makati City THE PHILIPPINES Bronze Lion Campaign
PLASTIC GRANDMA SM PRIME HOLDINGS INC. SM ECO BAG LOWE PHILIPPINES Makati City THE PHILIPPINES Bronze Lion Campaign
PLASTIC DUDES SM PRIME HOLDINGS INC. SM ECO BAG LOWE PHILIPPINES Makati City THE PHILIPPINES Bronze Lion Campaign
SPEED LIMIT SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA Bronze Lion Campaign
NO U-TURN SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA Bronze Lion Campaign
TUNNEL FIAT FIAT LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion Campaign
CURVE FIAT FIAT LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion Campaign
TREE FIAT FIAT LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion Campaign
CRUCIFIXION OFI ARTE STORE BRUSHES BADILLO SAATCHI & SAATCHI Guaynabo PUERTO RICO F16 PRODUCCIONES Buenos Aires Bronze Lion Campaign
DECAPITATION OFI ARTE STORE PAINT BRUSHES BADILLO SAATCHI & SAATCHI Guaynabo PUERTO RICO F16 PRODUCCIONES Buenos Aires Bronze Lion Campaign
DINNER OFI ARTE STORE BRUSHES BADILLO SAATCHI & SAATCHI Guaynabo PUERTO RICO F16 PRODUCCIONES Buenos Aires Bronze Lion Campaign

Product Design Lions Winners

Title Advertiser Entrant / Agency Country Prize
RAW FOR THE OCEANS G-STAR RAW G-STAR RAW Amsterdam / FHV BBDO Amsterdam / PART OF A BIGGER PLAN Amsterdam THE NETHERLANDS Grand Prix
KANO KIT KANO MAP London UNITED KINGDOM Product Design Lion
FOOD SHOWCASE SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS Seoul SOUTH KOREA Product Design Lion
FREEDOM CANDLES AMNESTY INTERNATIONAL OGILVY & MATHER LONDON UNITED KINGDOM Product Design Lion
CENTRAL PARK CONSERVANCY RECEPTACLES CENTRAL PARK CONSERVANCY LANDOR ASSOCIATES New York / LANDSCAPE FORMS Kalamazoo USA Product Design Lion
NEST LEARNING THERMOSTAT FOR THE UK NEST NEST Palo Alto / BOULD DESIGN Mountain View USA Product Design Lion
PROJECT DANIEL: 3D PRINTING PROSTHETIC ARMS FOR CHILDREN OF WAR-TORN SUDAN NOT IMPOSSIBLE LABS THE EBELING GROUP New York / NOT IMPOSSIBLE LABS Venice / RICHARD VAN AS | ROBOHAND Johannesburg USA Product Design Lion
ORA PERSONAL MASSAGER LELOI AB LELOI AB Stockholm SWEDEN Product Design Lion
SAMSUNG GALAXY CORE ADVANCE SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS Seoul / SAMSUNG ELECTRONICS Seoul SOUTH KOREA Product Design Lion

Radio Lions winners

Title Advertiser Product Entrant / Agency Country Prize
1. TELECONFERENCE LUCOZADE LUCOZADE ENERGY DRINK OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Grand Prix Campaign
2. KIDS PARTY LUCOZADE LUCOZADE ENERGY DRINK OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Grand Prix Campaign
3. ENRIQUE CONCERT LUCOZADE LUCOZADE ENERGY DRINK OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Grand Prix Campaign
LIFE & DEATH IN NYC MAGNUM MAGNUM CLASSIC LOLA Madrid SPAIN Gold Lion
HAPPY TODO MEJORA FOUNDATION TODO MEJORA FOUNDATION TBWA\FREDERICK Santiago CHILE Gold Lion
LEBEAU COMMERCIAL INSURANCE TRAVEL INSURANCE IMPACT BBDO Dubai UNITED ARAB EMIRATES Gold Lion Campaign
PEDRO COMMERCIAL INSURANCE TRAVEL INSURANCE IMPACT BBDO Dubai UNITED ARAB EMIRATES Gold Lion Campaign
TIMMY COMMERCIAL INSURANCE TRAVEL INSURANCE IMPACT BBDO Dubai UNITED ARAB EMIRATES Gold Lion Campaign
1. TELECONFERENCE LUCOZADE LUCOZADE ENERGY DRINK OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Gold Lion Campaign
2. KIDS PARTY LUCOZADE LUCOZADE ENERGY DRINK OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Gold Lion Campaign
3. ENRIQUE CONCERT LUCOZADE LUCOZADE ENERGY DRINK OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Gold Lion Campaign
LIFE & DEATH IN NEW YORK MAGNUM MAGNUM CLASSIC LOLA Madrid SPAIN Gold Lion
RADIOMETRIES EXITO GROUP EXITO FOUNDATION SANCHO BBDO Bogotá COLOMBIA Gold Lion
RAISING VOICES COLEGIO LAS LOMAS ORAL COLEGIO LAS LOMAS ORAL OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA Gold Lion
LIFE & DEATH IN PARIS MAGNUM MAGNUM CLASSIC LOLA Madrid SPAIN Silver Lion Campaign
LIFE & DEATH IN VENICE MAGNUM MAGNUM CLASSIC LOLA Madrid SPAIN Silver Lion Campaign
ARGUMENT MARS CHOCOLATE AUSTRALIA M&M’S CLEMENGER BBDO MELBOURNE AUSTRALIA Silver Lion Campaign
TEARS MARS CHOCOLATE AUSTRALIA M&M’S CLEMENGER BBDO MELBOURNE AUSTRALIA Silver Lion Campaign
REFILL MARS CHOCOLATE AUSTRALIA M&M’S CLEMENGER BBDO MELBOURNE AUSTRALIA Silver Lion Campaign
THE ALPINE MARMOT CAPI SPARKLING MINERAL WATER SAATCHI & SAATCHI Sydney AUSTRALIA Silver Lion Campaign
MARATHON CYCLISTS CAPI SPARKLING MINERAL WATER SAATCHI & SAATCHI Sydney AUSTRALIA Silver Lion Campaign
TOILETS CAPI SPARKLING MINERAL WATER SAATCHI & SAATCHI Sydney AUSTRALIA Silver Lion Campaign
BOYS KIMBERLY-CLARKE HUGGIES GOLD OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Silver Lion Campaign
GIRLS KIMBERLY-CLARKE HUGGIES GOLD OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Silver Lion Campaign
LISTEN TO YOUR LIVER NATURE´S GARDEN HEPALIVE MARURI GREY Guayaquil ECUADOR Silver Lion Campaign
TOTAL ECLIPSE OF THE LIVER NATURE´S GARDEN HEPALIVE MARURI GREY Guayaquil ECUADOR Silver Lion Campaign
DON´T GO BREAKING MY LIVER NATURE´S GARDEN HEPALIVE MARURI GREY Guayaquil ECUADOR Silver Lion Campaign
SHAPE OF MY LIVER NATURE´S GARDEN HEPALIVE MARURI GREY Guayaquil ECUADOR Silver Lion Campaign
TALKIES MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND Silver Lion
COME TO THE STREETS FIAT FIAT LEO BURNETT TAILOR MADE São Paulo BRAZIL Silver Lion
ADULTEROUS ORPI REAL ESTATE LES GAULOIS Puteaux FRANCE Silver Lion Campaign
RETIREMENT ORPI REAL ESTATE LES GAULOIS Puteaux FRANCE Silver Lion Campaign
TOO OLD FOR IBIZA FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Silver Lion
BIRTHDAY PARTY LA JUGUETERÍA HASBRO GAME BOARD PICTIONARY OGILVY GUATEMALA GUATEMALA Silver Lion Campaign
LONE RANGER LA JUGUETERÍA HASBRO GAME BOARD PICTIONARY OGILVY GUATEMALA GUATEMALA Silver Lion Campaign
PEDRO COMMERCIAL INSURANCE TRAVEL INSURANCE IMPACT BBDO Dubai UNITED ARAB EMIRATES Silver Lion Campaign
TIMMY COMMERCIAL INSURANCE TRAVEL INSURANCE IMPACT BBDO Dubai UNITED ARAB EMIRATES Silver Lion Campaign
BUSHES DIRECTV TELECOMMUNICATIONS GREY NEW YORK USA Silver Lion Campaign
MAGIC DIRECTV TELECOMMUNICATIONS GREY NEW YORK USA Silver Lion Campaign
SCREENSAVER DIRECTV TELECOMMUNICATIONS GREY NEW YORK USA Silver Lion Campaign
MEETING – SAFE DRIVING PROGRAM SAMSUNG S-DRIVE LEO BURNETT SYDNEY AUSTRALIA Silver Lion Campaign
DAD – SAFE DRIVING PROGRAM SAMSUNG S-DRIVE LEO BURNETT SYDNEY AUSTRALIA Silver Lion Campaign
BALLET – SAFE DRIVING PROGRAM SAMSUNG S-DRIVE LEO BURNETT SYDNEY AUSTRALIA Silver Lion Campaign
TOYS STATES UNITED TO PREVENT GUN VIOLENCE ANTI GUN VIOLENCE ORGANIZATION GREY NEW YORK USA Silver Lion
GUN MUSIC: LULLABY NEWTOWN ACTION COMMITTEE PUBLIC AWARENESS Y&R New York USA Silver Lion
LISTEN TO YOUR LIVER NATURE´S GARDEN HEPALIVE MARURI GREY Guayaquil ECUADOR Silver Lion Campaign
TOTAL ECLIPSE OF THE LIVER NATURE´S GARDEN HEPALIVE MARURI GREY Guayaquil ECUADOR Silver Lion Campaign
DON´T GO BREAKING MY LIVER NATURE´S GARDEN HEPALIVE MARURI GREY Guayaquil ECUADOR Silver Lion Campaign
SHAPE OF MY LIVER NATURE´S GARDEN HEPALIVE MARURI GREY Guayaquil ECUADOR Silver Lion Campaign
LEBEAU COMMERCIAL INSURANCE TRAVEL INSURANCE IMPACT BBDO Dubai UNITED ARAB EMIRATES Silver Lion Campaign
PEDRO COMMERCIAL INSURANCE TRAVEL INSURANCE IMPACT BBDO Dubai UNITED ARAB EMIRATES Silver Lion Campaign
TIMMY COMMERCIAL INSURANCE TRAVEL INSURANCE IMPACT BBDO Dubai UNITED ARAB EMIRATES Silver Lion Campaign
LIFE & DEATH IN PARIS MAGNUM MAGNUM CLASSIC LOLA Madrid SPAIN Silver Lion
K9FM MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND Silver Lion
SPOT AGAINST SILENCE AMNESTY INTERNATIONAL HUMAN RIGHTS PROTECTION DM9DDB São Paulo BRAZIL Silver Lion
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Shelf Life: Heads up — milk stout in a can

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches:

  • Bigger, bolder branding for commuter TV
  • Heads up – milk stout in a can
  • Pebble power, and a
  • DJ suite in a box

Transit.TV on the move

TransitTV logo 2014Rebranded TransitTV taxi 2014

Provantage Media Group’s TRANSIT.TV has rebranded with a bigger, bolder image and a new tagline, “We are the people of TRANSIT.TV”, in line with the culture, the energy and the vibe of its audience.

“In the one year that it has been flighting, Transit.TV has made an enormous impact nationally with numerous brands, including those in the pharmaceutical, FMCG, retail and fast food arenas,” asserts Jean Coetzee, GM media sales at Provantage.

Transit.TV flights nationally in taxis, taxi stations and train stations and claims to have established itself as a key player in the local broadcasting and out-of-home media scene. In 2014, the network will be rolling out to more key commuter nodes and will reach well over 7 million economically active commuters monthly.

“The new image and content for Transit.TV is fresh, energetic, vibrant and inherently South African. Furthermore, if we consider that this audience is highly mobile and made up of economically active household decision-makers, the channel represents a marketer’s dream out of home platform,” adds Coetzee.

The channel content has been created, sourced and packaged to appeal to commuters and features a variety of slots including news, weather, sports, entertainment and short-form films. In line with providing clients with a 360 degree approach to marketing, a research tool called Transit Track has been created in collaboration with Millward Brown. The research also shows that most commuters shop within a 15-minute walk of a taxi rank or drop-off zone, so the power to influence shopping behaviour with Transit.TV should be high.

Castle in a can

Castle Milk Stout Ultra SmoothCastle’s Milk Stout is now available as nitrogenated draught in a can, even coming with instructions on how to pour at home to create the right creamy foam top (the way you are supposed to enjoy it).

According to Castle, the Castle Milk Stout Ultra Smooth has been created to give “a sensory effect and a special theatrical moment during pouring”. It is described as having a tight and creamy foam and a smooth sensation, due to the balance of nitrogen and CO2 gases.

Drinking a nitro-charged beer in the comfort of your own home is not something which just happened — but the result of product development to recreate the high pressure which beer on tap has. “Understanding gas dynamics was our greatest learning,” comments Frieda Dehrmann, consumer science and sensory manager for SAB.

She says it’s vital that oxygen be eliminated from any process developed as this could cause flavours to deteriorate. “The presence of dissolved nitrogen allows smaller bubbles to be formed, and this is what increases the creaminess of the head.”

There you have it — just remember to “pour hard”.

Pebble power

Absa Payment Pebbles OOH campaign - KZN rickshawAbsa Payment Pebbles OOH campaign - KZN sand castle

Absa’s new card payment device, the Absa Payment Pebble, was the subject of an out-of-home (OOH) promotion recently, where PMG’s ProActive team took over beaches in Durban. The creative and engaging activation included sandcastle competitions, mobile billboards, free product on the beach and branded rickshaws to get the branded messaging across.

Often an activation is a consumer’s first direct interaction with a brand. OOH touts itself as “an effective means of reaching a specific audience in an environment that is familiar to them and would be more receptive to branding”.

The Absa Payment Pebble campaign incorporated a variety of touchpoints to promote the product to the desired target audience, thus reaching consumers on a more personal level and building positive relationships between them and the brand. This also created positive word of mouth, further promoting the brand and growing consumer loyalty.

Philips makes music

DJ Armin van Buuren with the Philips M1X-DJ Sound SystemPhilips M1X-DJ Sound System

Philips has launched a DJ suite for aspirant DJs in collaboration with international DJ Armin van Buuren. Basically, you can mix like a DJ, play from any device and share tunes with the new Philips M1X-DJ Sound System.

“At Philips, we’re obsessed with sound, and in Armin van Buuren we have collaborated with a global icon who shares that passion,” explains Wiebo Vaartjes, CEO of Philips Lifestyle Entertainment. “With Armin’s unique insights we have worked together to take ideas from the drawing board to the final product, delivering innovations that enable more people to share their passion for great music.”

You can be epic, too.

 

Louise MarslandShelf Life by Louise Marsland is a weekly column on MarkLives. Tweet new product, packaging and design launches to @louise_marsland or email her at louise.marsland at gmail.com. Want to sponsor Shelf Life? Contact us here.

Louise has written about the FMCG, media, marketing and advertising industry for 19 of her more-than-25-year career as a former editor of magazines AdVantage, Marketing Mix and Progressive Retailing, as well as websites Bizcommunity.com and FMCGFiles. Until its cancellation, she edited the weekly Wednesday Media & Marketing Page for The New Age newspaper. She is currently the publishing editor of industry trendwatching portal, TRENDAFRiCA, for consumer insight, research and trends in Africa.

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