by Masingita Mazibuko. There is something about the familiar that feeds our soul, makes us feel connected, safe and emotionally committed. At the risk of sounding ‘Afropolitan’, I do believe there is something about home-brewed that really moves the needle when it comes to advertising.
Category archives: Watch
Smart Africa TV: This company plans to build 1300 cinemas in South Africa’s townships
by Russell Southwood (@BalancingActAfr) In this interview, Nyasha Mboti of ReaGile talks about its plans to roll-out 1300 community cinemas across South Africa and describes how its pilot project in Kathelong, which is owned by a local co-operative, works.
Heroes & Zeros: Andy Rice’s best & worst ads of the week
Andy Rice (@ricecommaandy) talks about his best and worst adverts of the week with Jenny Crwys-Williams (@jcwLIFE) during The Ad Feature on Talk Radio 702 (@Radio702). Find out which brands feature in this week’s Heroes & Zeros webisode.
Ije Nwokorie on the death of brand myths #designindaba
by Russell Southwood (@BalancingActAfr) In this interview, Ije Nwokorie, managing director at Wolff Olins London and a speaker at the Design Indaba 2014, talks about how he came to run Wolff Olins London and what branding means for him
Design Annotator: Design Indaba, creative hustles and boers at the end of the world
by Uno de Waal (@Unodewaal) This week on Design Annotator we’ve rounded up: this year’s Design Indaba (DI) MBOISA nominations; studio visits with Cape Town and Joburg designers exhibiting at the DI Expo; a Google Hangout with Absa’s brand manager on its DI sponsorship; the inaugural GUILD Design Fair; #CreativeHustles; interviewing Richard Finn Gregory on his upcoming film ‘The Boers at the End of the World’; and how to buy illustration prints from Take Me Home online!
Five fave talks from recent conferences #designindaba
by Herman Manson. We pick five talks from recent Design Indaba conferences that rocked.
Ad of the Week: Toyota’s Prado battles border control
by Oresti Patricios (@orestaki) Getting a brief to create a commercial campaign for a Land Cruiser must be any agency’s dream. This week, we look at the television advert for the new-look Toyota Prado Land Cruiser, which was revealed to South Africans by the media late last year but only launched here this year.
Smart Africa TV: Creativity for social change
by Russell Southwood (@BalancingActAfr) In this interview, Kevin Oguyi, community manager at Pawa254, , talks about what this hub for visual creatives, journalists and organisers across Kenya does.
Heroes & Zeros: Andy Rice’s best & worst ads of the week
Andy Rice (@ricecommaandy) talks about his best and worst adverts of the week with Jenny Crwys-Williams (@jcwLIFE) during The Ad Feature on Talk Radio 702 (@Radio702). Find out which brands feature in this week’s Heroes & Zeros webisode.
Ad of the Week: I see a different Brand Soweto
by Oresti Patricios (@orestaki) Three Soweto residents named Vuyo Mpanthsa, Justice Mukheli and his twin brother Innocent, decided to do something about the unfair image Soweto has accrued with a project they call, “I See a Different You”. This isn’t, strictly speaking, an advertising campaign, but it has so much to teach marketers that it is worth looking at.