by Marc Horne. This is the era of opportunity, and it’s our chance to be part of defining how brands and agencies engage going into the future.
Category archives: Adland
#BigQ2020: 20/20 vision
by Masego Motsogi. There are a few things that I strongly believe we may glean from years past and either continue to build on or start doing with great intent.
#BigQ2020: It’s time we talked about money
by Michelle Beh. Is a logo conceptualised and designed in three days worse than a logo that takes three weeks to be developed?
#BigQ2020: Speed to market in a cancel culture
by Leigh Tayler. How does a brand get speed to market right when operating in a cancel culture? It needs to shift its perspective.
Q5: Mathe Okaba on #EffieAwardsSA & future-fit leadership [interview]
by Carey Finn. ACA CEO Mathe Okaba chats about her role, the inaugural South African Effie Awards, and nurturing young talent.
#BigQ2020: Back to the future
by Wayne Naidoo. Just perhaps, in 2020 we should ditch all the cleverness and great new things and focus on the going back to the old ways of doing things, the ways that worked and created powerful, memorable advertising?
Extract: How to Tango with a Tiger — Ritchie on finding the right agency
by Sarah Ritchie. If you think there should be one perfect agency ‘model’, then you don’t understand agencies.
BREAKING: Machine wins Heineken SA’s TTL portfolio
by MarkLives. “The Heineken account is an incredible win for us. It’s an honour to represent this prominent global brand locally,” says Gareth McPherson, Machine MD and CCO.
#BigReads2019: Adland’s most read about people in 2019
by Herman Manson. We list the creative people most read about on MarkLives during 2019.
The Suit: I think — therefore, I advertise
by Jason Harrison. At the end of the year, perhaps it would be more useful to focus more on the lightness of perspective and less on the heaviness of purpose.