by Erna George. While being passionate about your brand, you need to realise you and your views are not always those of the brand.
Category archives: Fair Exchange – Erna George
Fair Exchange: A case for brevity in marketing presentations
by Erna George. One of the hardest lessons for many in marketing is the art of summarising.
Fair Exchange: Finding talent with fresh approaches to marketing
by Erna George. First you need a detailed understanding of the current team and the requirements for new roles or hires.
Fair Exchange: Marketing and PR — working in isolation or in tandem?
by Erna George. The question, however, is not should they but do they?
Fair Exchange: Do marketing teams need dedicated data scientists?
by Erna George. Good marketing practice includes strategy development, data sourcing and analysis to understand context and possibilities.
Fair Exchange: Balancing innovation with renovation
by Erna George. As we start the New Year with resolutions and new plans, innovation and change are top of mind.
Fair Exchange: Marketers, back to the floors
by Erna George. Is there a case for balancing pragmatic grounding basic-task experiencing with fresh thinking to unlock relevant and significant opportunities?
Fair Exchange: Balancing creativity and the business of business
by Erna George. Gut feel, in addition to the structured business requirements for effective management, is critical.
Fair Exchange: Harnessing diversity — challenge or benefit?
by Erna George. Diversity is, now more than ever, crucial to the success of businesses — for remaining competitive and staying ahead in the long term.
Fair Exchange: When marketing budgets get cut — a survival guide
by Erna George. How are constant annual cost-savings feasible? Here are some tips to survive marketing budget cuts.