Ad of the Week: I’ll be waiting for you, oh-oh-oh!

by Oresti Patricios (@orestaki) The minute I heard the music for the new Tafel Lager adverts, I wanted to get up and dance. I wanted to dance on the table. I wanted to dance on the chairs.

Ad of the Week: A notebook that tugs at the heartstrings

by Oresti Patricios (@orestaki) Time wasted at work could be time spent with your loved ones. Time lost in the hurly-burly of life is less time for creating a better quality of life. And the latest ad from Dialdirect insurance and Joe Public brings that simple message home, in a mini-movie that tugs at the heartstrings.

Ad of the Week: Not playing ‘litely’ in the beer market

by Oresti Patricios (@orestaki) Take a beer bottle. It doesn’t have a face or limbs. To animate it and give it character requires something special in the hands of skilled artists; and this is what Amstel and Owen Kessel Leo Burnett have done with the launch campaign for Amstel Lite: ‘Make Your Play’.

Ad of the Week: Give those ad makers a Bell’s!

by Oresti Patricios (@orestaki) Yes, the Bell’s Whisky TVC “The Reader” is a sentimental advert, but it is so astutely crafted by King James and Greg Gray of Velocity Films that it comes across as completely authentic and heart-warming. And, considering the problem of adult illiteracy in the country, the Bell’s commercial proffers an inspiring message.

Ad of the Week: Where’s my name? #ShareACokeZA

by Oresti Patricios (@orestaki) Since the beginning of November 2013, South Africans have been able to buy cans and bottles that have the wording “Coca-Cola” replaced with 600 of the country’s most common names. Produced by Draftfcb with Velocity Films, the television commercial (TVC) that goes with this #ShareACokeZA campaign is called “Share a Coke with Bobby”, featuring a gorgeous black-and-white border-collie-cross-pit-bull.

Ad of the Week: The wealth of Allan Gray’s “Oh Sinner Man”

by Oresti Patricios (@orestaki) Concentration is a challenge for most people. The latest ad from Allan Gray, “Distraction is the Enemy”, is a refreshing departure in style from previous ads from the financial services company and was produced by ad agency KingJames.

James Dean – Legend

This commercial for Alan Gray, titled ‘Legend’, asks us to consider the possibilities of a legend like James Dean had he been given more time. What would he have achieved? How might he have benefited society?

The ad illustrates the importance of time in allowing potential to unfold. By King James and Keith Rose of Velocity Films.

King James:
Executive Creative Director – Alistair King
Head of Art – Karin Barry-McCormack
Copywriter – Paige Nick
Agency TV Producer – Caz Friedman
Managing Director – James Barty
Client Service – Laurel Mader, Bobbi van Sittert

Velocity:
Keith Rose – Director
Grant Davies – Producer Velocity
Tristan von Berg – Creative Assistant/head of research

SENÓR JACK – The world’s fastest Indian

COMMERCIAL DETAILS: PRODUCT/SERVICE: BAJAJ – Pulsar 220 TITLE: SENÓR JACK – The world’s fastest Indian LENGTH (RUNNING TIME): 60 sec COUNTRY OF ORIGIN: India COUNTRY OF BROADCAST: India FIRST AIR DATE:    July 2009 PRODUCTION INFORMATION: PRODUCTION COMPANY: Velocity Films PRODUCTION COMPANY CITY: Cape Town DIRECTOR: Keith Rose PRODUCER: Grant Davies AGENCY INFORMATION: AGENCY: Ogilvy & …

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