by Erna George. First you need a detailed understanding of the current team and the requirements for new roles or hires.
Tag archives: fair exchange
Fair Exchange: Marketing and PR — working in isolation or in tandem?
by Erna George. The question, however, is not should they but do they?
Fair Exchange: Do marketing teams need dedicated data scientists?
by Erna George. Good marketing practice includes strategy development, data sourcing and analysis to understand context and possibilities.
Fair Exchange: Balancing innovation with renovation
by Erna George. As we start the New Year with resolutions and new plans, innovation and change are top of mind.
Fair Exchange: Marketers, back to the floors
by Erna George. Is there a case for balancing pragmatic grounding basic-task experiencing with fresh thinking to unlock relevant and significant opportunities?
Fair Exchange: Balancing creativity and the business of business
by Erna George. Gut feel, in addition to the structured business requirements for effective management, is critical.
Fair Exchange: Harnessing diversity — challenge or benefit?
by Erna George. Diversity is, now more than ever, crucial to the success of businesses — for remaining competitive and staying ahead in the long term.
Fair Exchange: When marketing budgets get cut — a survival guide
by Erna George. How are constant annual cost-savings feasible? Here are some tips to survive marketing budget cuts.
Fair Exchange: Effective direct marketing to consumer — oxymoron or engaging strategy?
by Erna George. Direct marketing has a real role in marketing strategy but many are applying it bluntly in the hope of getting one hit —it ends up being like firing a shotgun in a china shop, hitting much but blowing all prospects to smithereens in the process.
Fair Exchange: Balancing brand vs consumer needs in managing complaints
by Erna George. How may companies find the balance between what’s good for the consumer and what’s good for the brand? Today I take a closer look at the “how to” of dealing with complaints.