by Erna George. There is some concern around the table about how young and busy people are appreciating the client/agency partnership, with all the non-face-to-face channels that can get in the way.
Tag archives: fair exchange
Fair Exchange: Managing portfolios not for faint-hearted, egotists, selfish
by Erna George. The challenge for marketing managers or CMOs managing portfolios of brands within the same categories is not only the brands but the brand managers and the agency partners, too.
Fair Exchange: The basics of the personal brand building journey
by Erna George. How many young people and new entrants to the business world understand what gets them the accolades and the forward trajectory in their careers?
Fair Exchange: Thinking vs doing
by Erna George. Why you should master your thinking focus for powerful delivery.
Fair Exchange: Depth vs breadth — the integrated agency challenge
by Erna George. Students and agencies both need to craft their journey with some consideration to breadth and depth.
Fair Exchange: Marketing rollercoaster never slows down
by Erna George. Brand-manager roles, at their core, require strong ‘general management skills’ to deliver a profitable mix.
Fair Exchange: Bring on the facts but in the most open-minded way
by Erna George. A bald statement of facts may come across as aggressive and challenging in a direct way.
Fair Exchange: The days of “I think” are over… bring on the facts
by Erna George. We need to demystify marketing and we need to get our facts straight.
Fair Exchange: Deliverables define positive brand, business future
by Erna George. Deliverables sound like an obvious and well-understood business term but some recent interactions have taught me otherwise.
Fair Exchange: Where crazy chaos must meet structure & fact
by Erna George. Marketers need to back up the ‘crazy’ with commercial acumen and data analysis.