by Sean McCoy. The start of the new year has had no shortage of brand action and the internal brand has hit the ground running.
Tag archives: by Sean McCoy
The Real McCoy: Use your second chance properly
by Sean McCoy. In the journey of internal brand-building, the world is seldom perfect and, as hard as we try, it does go wrong from time to time.
The Real McCoy: The changing nature of teams
by Sean McCoy. I find it opportune to write on the issue of structure after being inspired by General Stanley McChrystal and co-authors.
The Real McCoy: What companies may learn from politics
by Sean McCoy. Politics sets the scene for a discussion on the power of measurement and numerical scoring.
The Real McCoy: Staying the course with internal branding
by Sean McCoy. Are internal branding and culture-building continuous or are they approached cyclically?
The Real McCoy: Agency culture — how indie beats the multinationals
by Sean McCoy. What is the special potion when it comes to the matter of culture and the internal King James brand?
The Real McCoy: Rebels with a cause
by Sean McCoy. Here are some thoughts and insights from a leading conservation business in Africa that’s been shaping the industry for 30 years.
The Real McCoy: Putting lipstick on the pig not a sustainable model
by Sean McCoy. I agree with a Harvard Business Review article that focusing upon culture first, or alone, will be a shortcoming.
The Real McCoy: The airline that carries its heart on its planes
by Sean McCoy. The case of Southwest Airlines is well-documented and one that is analysed by many other organisations the world throughout.
The Real McCoy: Building a purpose-driven creative agency
by Sean McCoy. How many South African creative agencies are remembered for a special culture?