But Does it Work? • Tags • Page 2 of 2 •

But Does It Work: Staying the same

Andy Rice uses the news that Coke has changed its slogan to discuss brand consistency and continuity.

But Does It Work: Popup stores and flash retailers

But Does It Work Popup stores cropped

Andy Rice evaluates the success of experiential spaces that have popped up recently.

But Does It Work: Co-creation

702 But Does It Work - Co-creation (cropped for slider)

by Andy Rice. Is co-creation is a sensible way to ensure brands achieve consumer relevance, or is it simply a way of hiring cheap labour?

But Does It Work: Long-form advertising

702 But Does It Work - Long-form advertising

Andy Rice casts his gaze on long copy print ads and long-format radio spots — do they really work?

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