by Erna George. While being passionate about your brand, you need to realise you and your views are not always those of the brand.
Tag archives: brand building
Homegrown: Brand-building for busy lives
by Lynne Gordon (@lynne_gordon) Everywhere on the roadside of Mzanzi life are the masters of ‘in-between’ — small businesses that make our busy lives simpler, fast and better. And as our lives grow more manic, it’s brands which enable this seamless flexibility that will create new opportunities to win consumers’ love and loyalty.
Brand Politics: Seeing red — what EFF teaches us about brand-building
by Alistair Mackay (@almackay) I can think of very few brands that have risen to prominence as quickly as the EFF has. Even Google and Facebook, the textbook meteoric risers, took a few years to establish themselves. The political party has done it by applying some fundamental marketing principles, and some clever guerrilla-marketing tactics.