#MagLoveTop10: Worst magazine covers of 2013

by MediaSlut (@MediaSlut) This week, it’s time for the #MagLoveTop10 Worst Covers of 2013, both local and international, that we stumbled across during the past 12 months…

This is the third in our #MagLoveTop10 magazine cover series, which includes:


Want to view all the covers at a glance? See our MagLove Pinboard!


The contenders

These five covers are all contenders for our Worst Magazine Covers 0f 2013 list. They may not have made the Top 5 but they sure make our #MagLoveTop10 list!

Dazed and Confused, October 2013
Just a hot mess of everything on one cover, almost as if the fashion stylist just puked all her items in her little suitcase onto it.
Essence, July 2013
“Do what works with your cover model”… and it looks as if Essence did something with Serena Williams she wasn’t comfortable doing. And it comes across…
Grazia, 9 October 2013
For photoshopping a designer handbag into Kim K’s hand, as she’s actually carrying paper…
Maxim, 1 October 2013
Bad photoshop job on its very first cover.
Vogue Japan, July 2013
Maybe a bold statement piece but completely unpractical (probably like most high-fashion items…). The whole ensemble and the look on her face just don’t work for me.

And now for the Top 5!

5. Lucky, December/January 2014

Lucky, December 2013/January 2014

Kerry Washington is probably one of Hollywood’s hottest current actresses, and she knows how to rock a magazine cover! The past year, she’s also appeared on several South African covers, looking absolutely stunning!

But, on the latest cover of Lucky, she looks unrecognisable and scary! The pose doesn’t help the battle…

4. FLAUNT, July/August 2013

Flaunt

I’ll be honest; I’m in two minds about this cover.

  1. It’s actually a piece of art, and definitely unique. And a lot of other people agree with this point, as it’s made their favourites list or received high regard.
  2. It’s just too strange and out-there for my mind to comprehend what is going on. ‘Weird’ is what jumps to mind, and it doesn’t look like Beyoncé.

No one can’t say that it’s a statement cover… But I say it deserves a no. 4 spot on this list because of point no. 2.

3. Glamour UK, July 2013

Glamour UK, July 2013

There’s regularly a debate going on about how women’s magazines crop the body of ‘bigger women’, compared to full or ¾ body shots of ‘thinner women’. Glamour UK ticked a few of the wrong boxes:

  1. It cropped hysterical actress Rebel Wilson very strangely.
  2. It put her in a bath to hide the obvious, something it doesn’t do with any other cover girl! (Correction: Glamour US did it with Victoria Beckham in 2012, but that’s it…)
  3. It glammed her up, which looks very fake and forced.
  4. The cover doesn’t symbolise the Rebel-brand at all…

2. YOU, 9 May 2013

YOU 9 May 2013

Adaption of Black Eyes Peas lyrics: “My bump, my bump, my lovely waif/whale bumps.”

YOU magazine got into all kinds of trouble for this cover from its readers and spectators… They said that it was all kinds of wrong to compare two pregnant women (as everyone carries differently) and, when someone is pregnant, they feel extra concious about about how big they are, so to call them a “whale” was just not on… And I agree.

This cover really went too far, and pushed YOU into the trailer-trash-market (which I don’t necessarily think it is).

1. Playboy South Africa, December 2013

Playboy South Africa, 12 December 2013

My no. 1 Worst Cover of 2013 goes to Playboy South Africa’s December 2013 issue, for its cheap and cheesy cover with April Eve.

I know it tried to go for the ‘Christmas-vibe’ but it’s failed (big time), as it could have done so much better. And what makes it worst is that recently it had some of the most stunning covers it’s ever produced in SA, and then it ends the year on a very low note…


Find a cover we should know about? Tweet us at @Marklives and @MediaSlut.
Want to view all the covers at a glance? See our MagLove Pinboard!


MediaSlutMagLove by @MediaSlut is a regular slot featuring the best local and international magazine covers every week, recognising well thought-out, powerful and interesting (and hopefully all three-in-one) covers and celebrating the mix of pragmatism, creativity and personal taste that created each of them. The (for now anonymous) blogger behind MediaSlut knows way too much for his own good about media in South Africa, magazines in particular. His mission is to show when SA magazines fail but, most importantly, also when they succeed. If you’re looking for a library about SA magazines and news, this is your one-stop pitstop.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up here!

Media Future: Dell Chromebook sends a clear signal

by Arthur Goldstuck (@art2gee) The unveiling of a new Chromebook is the clearest signal yet from Dell that it wants to cross the divide between the business user and the consumer.

For a company that is moving aggressively towards a software and solutions focus, Dell is making a lot of noise with its new hardware.

At the Dell World conference in Austin, held mid-Dec, it made yet another product announcements that signaled a reinforcement of its computer offerings. It unveiled its first Chromebook – a laptop using Google’s simplified Chrome OS operating system – targeted specifically at the education market in the United States and United Kingdom, and claiming 10 hours battery life.

The device follows the launch, in October, of two tablets – the Venue 7 and 8 – running Google’s Android operating system and a further two – the Venue Pro 8 and 11 – running on Microsoft Windows 8.1. And that’s just the beginning.

“We’re launching a lot more devices, a lot more form factors,” said Dell executive director of end-user computing, Margaret Franco in an interview. “How are all these devices making any sense? In this new world, it starts with the use case of the customer. By understanding the end user and the application of the device, you can marry the right device to the right customer.”

Combined with Dell’s growing software and services capability, the wide range of devices appears to make for a solution range rather than merely a device range.

Franco concurs: “If you just had a bunch of devices, you couldn’t drive value. You have to have consulting services, build or outsource applications, and provide enterprise networking and storage infrastructure.

“Post Dell being privatised, our strategy hasn’t changed. I’ve been in end-user computing for a long time, and this is one of the more exciting times to be in this area. The death of the PC has been forecast, but if you look at computing resources for end user and include tablets, the market is actually growing.

The question is, however, whether this growing market will continue to gravitate towards the tablet giants, Apple and Samsung. Both have latched onto the so-called “prosumer” demand by business users to have devices at work that are as “cool” as the ones they use at home.

Franco believes the new product range reflects exactly this demand.

“If you look at Dell’s investment priorities and look at our array of devices, our XPS performance computers are targeted at consumers but sell to business users, and our array of enterprise devices is influenced by the same design emphasis that consumers want. The thinness of the products is very similar to what can be achieved in consumer marketplace. You are seeing business devices designed around the attributes of consumer devices.”

Dell has entered the tablet market before, when it produced the Dell Streak at the dawn of the tablet market in 2010. At a time when smartphone screens had not reached the current 5” standard, the same size display made for a small tablet rather than a large smartphone. There was practically no demand for it.

“As you enter these marketplaces that change so radically, you need to enter the market and learn. It was a really good form factor but before its time. From there we went back to the drawing board to understand who is the end user and what are the end user devices needed?“

South Africa, she says, could make for fascinating product options.

“The number of products sold in South Africa with 3G and 4G capability embedded is very high, much higher than many other markets. That’s a population of people who, in their devices, are already connected all the time. Think of the amount of innovations and applications that can be developed from that starting point.”

Arthur Goldstuck heads up World Wide Worx (www.worldwideworx.com) and is editor-in-chief of Gadget. He is a consulting editor to MarkLives and our media tech columnist. Follow him on Twitter on @art2gee.

This article has been republished from Gadget.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up here!

Green Sky Thinking: Make time to make Christmas…

by Colwyn Elder (@colwynelder) Christmas and sustainability are not natural bedfellows. Or are they?

Before you read on, I promise this is not going to be a boring Grinch-like rant on how Christmas has been ruined by commercialism and racked by the less than virtuous values of materialism, acquisition and over-consumption.

It is neither an ethical shopping list, nor an attempt to convince you that a ‘green’ Christmas of brussel-sprouts-but-no-turkey will leave you feeling fulfilled, if not full.

Colwyn ElderUnpacking of the true meaning

It’s a simple unpacking of the true meaning of Christmas — the sharing of time and family togetherness.

These days, our most precious commodity is arguably, time. We talk about the need to ‘find time’ to do the things that are important to us, such as getting some exercise or cooking a nutritious meal from scratch.

But time is not a game of hide-and-seek; it’s a matter of priority. To ensure we do these things, we have to ‘make time’ by prioritising the exercise as much as the business meeting.

As it happens, our lack of time seems to escalate towards year-end and we find ourselves quickly popping into a shop and buying cheap mass-produced Christmas decorations because it’s easy and quick.

Hidden cost is to the planet

But, while they may appear cheap, once you factor in the costs of resource-intensive materials, manufacture and usually shipping, the hidden cost is to the planet.

An alternative would be to sit down and make decorations from existing materials that you have at home. It comes at no additional cost to the environment, saves you money and offers a far more rewarding experience all around.

If you have children, doing this as an activity gives them an opportunity to contribute and brings a sense of personal achievement and pride. What’s more, you’re doing something meaningful together — the real heart and soul of what Christmas is all about.

Pinterest: Upcyclista - Christmas trees endless possibilities - "What a wonderful idea! using your personal keepsakes, items from fav collection, family photos, special ornaments...endless possibilities!"
Pinterest: Upcyclista.
Pinterest: Upcyclista - arbol navidad buhos by con M de mujer on Flickr - "toilet paper tubes into owls"
Pinterest: Upcyclista.

Keep it simple

Busy lifestyles make handcrafting everything for Christmas unrealistic. It also dials up the pressure at an already high-pressure time of year, so keep it simple and make just a few things.

And don’t make excuses. Pinterest is a wonderful inspiration platform, so lack of creativity is no longer an excuse.

Recycle, upcycle, edible — here are some thought starters:

  1. Make your own advent calendar: Make Create Do has great recycling and upcycling ideas using pegs, ice-lolly sticks and toilet tubes for this countdown to the big day. If you want to add gifts, make them edible; biscuits are always a popular option and easy to theme.
  2. Make, draw or grow your own tree: a Christmas tree is all about the shape. Get this right and you have a tree. Pinterest is full of recycled tree ideas that look design-tastic. Collect driftwood off the beach or sticks from the forest and line them up in the shape of a triangle. Draw a chalk tree on a blackboard paint wall, wrap a ladder in fairy lights or mould a tree structure out of wire. Then get decorating.
  3. Make your own decorations: here again, Pinterest is a never-ending showcase of amazing make-and-do ideas for decorations. Make garlands out of pinecones or paper snowflakes; make reindeer and birds out of toilet tubes; make paper chains from newspaper — the list is endless.
  4. Make your own gifts: if you’re not overly crafty, make edible gifts — boxes of Christmas-themed biscuits, chocolate truffles or jars of pesto. If you’re green-fingered, give plants in pots from garden cuttings or dry herbs, and tie them up in muslin-like bouquet-garni. If you’re feeling more ambitious and have lots of time, try making soap, candles or lip balm; the tutorials are all online.
  5. Pinterest: Amy Balbier - Potato-Cut Shaped Stamps on Paper
    Pinterest: Amy Balbier.

    Make/recycle your own wrapping paper: potato stamps are always a winner and graphically good-looking. Newspaper works well, too; choose your page carefully and circle words as clues for what might be inside. You can also wrap in multiples with newspaper, making the process of unwrapping that much more exciting.

So there you have it. A sustainable Christmas doesn’t have to mean going without, just doing it differently. Make some time to make Christmas special. Putting some care and consideration into how you celebrate will sustain the relationships that matter to you most.

Both planet and wallet will say thanks, too.

Y&R strategy director Colwyn Elder (@colwynelder) has 17 years of experience in strategic planning, together with specific credentials in sustainability communications, social marketing, corporate social responsibility and cause-related marketing. She contributes the monthly “Green Sky Thinking” column on sustainability issues to MarkLives.

Claire Cobbledick leaves Jupiter Cape Town

by Herman Manson (@marklives) Claire Cobbledick is no longer MD of The Jupiter Drawing Room Cape Town, having left the agency at the end of November 2013 after having served out a three-month notice period. Kevan Aspoas is now serving in a dual role of MD and CEO for the foreseeable future.

Claire CobbledickCobbledick had been with the agency for eight years this time around. She first joined Jupiter as an account executive over 16 years ago and rejoined the agency in 2005 as head of strategic planning, before being promoted to deputy MD in 2007 and finally MD in 2010.

Last year, Cobbledick was voted as one of the most-admired agency bosses in Cape Town by peers for her efforts in steering the agency through the turmoil of the Woolworths account loss in December 2011, when it lost 30% of its revenue in one swoop.

Cobbledick says she left Jupiter CT for a variety of different reasons, including wanting to have more time with her family.

Since leaving, Cobbledick has taken on the marketing contract for Gumtree South Africa (which is owned by eBay).

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up here!

The Sell: Why retailers should care about their shoppers’ homes

by Mimi Nicklin (@MimiNicklin) When you write at this time of year, there are a few obvious options. Write about Christmas. Write about the year gone by. Write about the year to come. I am going to assume that there will be plenty of all three published in the next few days and do none of the above… Instead, I want to talk about the place where I will be spending the next few weeks: home.

More specifically, and to not bore you with the details of my own home, the power of ‘home truths’ for our South African shopper.

Mimi NicklinThe focal point

Just as homes are the physical and emotional centres of our lives, so too are they the focal point of our consumption and spending. Yet, when you walk around the store, how often do you see products and offers tailored to this powerful emotional context for our shoppers?

We may be a very diverse nation but there is mass consensus about how we feel about our homes. Quite simply, South Africans love our homes — we spend most of our time there (65%+) and making this space comfortable for our families is a top priority across the nation.

Ninety-six percent of people feel it is very important that you make your house a comfortable and proud place for your family* and, on average, South Africans spend over two hours a day on housework and household maintenance* to ensure their continual quality and care — a figure much higher than many countries around the world, proving we South Africans love caring for, and shopping for, our homes!

Most of our social time

What we mustn’t forget is that most of our social time is also spent in or near our homes, which therefore means that most our consumption occurs in the home: food, alcohol, white goods, clothing, beauty products, homeware — the list goes on.

Home is that wonderful place of your own, a happy place, a personal space and, literally, the four walls that surround every product you ever decide to purchase.

The question I pose, though, is: “How often does your brands’ shopper insight consider the home in its positioning and messaging?”

Visualising

Recently, a woman explained to me that “when I shop the cleaning aisle I am at home in my kitchen, not in the store.” She went on to describe that when she shops for cleaning and washing products she is visualising “the shelf above the washing machine, the cupboard below the sink and what the bottle of Sunlight looked like after breakfast this morning.”

The shelf, it seems, was of very little consequence when compared to the ‘home’ the products were being purchased for.

Where it gets interesting is that many of these decisions are made by the home as a total unit versus just by an individual, making this ‘power of home’ ever further reaching and giving ‘pester power’ a whole new meaning.

Prepares, refreshes and renews

In recent qualitative research, we have found that, while the majority of spend increases in December for all the obvious reasons, there is a spike that occurs around October. It is a spike that is filtered towards the likes of Makro, and Mr Price Home, and Builders Warehouse as the nation prepares, refreshes and renews the home for the holiday period.

Furthermore, when the Unilever Institute surveyed SA and asked people what, if anything, they had done to improve their homes this year, 60% said they had invested in some kind of home improvement. Friends are coming to stay, the family is planning on your garden for the Dec 25th celebrations, or your relatives that you haven’t seen for three years are coming to “judge”.

It is on this final five-letter word that rand after rand is spent to prove, improve, show and share those critical few rooms you call your own.

Our homes matter

The short and simple truth is that our homes matter and what we put in them is of utmost importance — whether it’s the toilet roll in the bathroom, the sauce on the table or the new dining room chairs. There is a whole host of shopping going on which we as marketers are totally under-capitalising on, if not ignoring entirely.

So this December, as the nation travels home, I am suggesting we as marketers watch with care as to some of these home truths that make a difference. Those truths that we can tap into to sell more soap, more bread, more beer.

Understand what ‘home’ means to your shopper and the role that your brand might play within this space and, critically, think outside the LSM box. Just because the home may be less than finished on the outside, there is a high chance that on the inside it will give your own suburban space a run for its money in the style stakes.

This December, as more and more living rooms become showrooms and sofas become ‘catwalks of cushions’, quite simply, if you’re not tapping in, you’re tapping out.

Happy holidays and happy watching!

* Unilever Institute

Mimi Nicklin (@MimiNicklin) followed her passion and experience in the consumer, retail and shopper space from regional roles in Europe and Asia, to South African shores in 2010. Having led global brands through the line for Procter & Gamble, and two of London and Hong Kong’s top agencies, her background gives her an international perspective to add to her depth of SA understanding. She serves as strategic director and a partner at 34 Group. Mimi contributes the monthly “The Sell” column concerning shopper marketing to MarkLives.

Google 2013 Search Charts: Nelson Mandela, Mamphela Ramphele & Idols SA

Google has released its 2013 search charts (the Google Zeitgeist) tracking what search items proved most popular with Internet users in 2013. Do note the charts rank search topics in terms of the largest increase in search volume since the previous (2012) period.

South Africa: Google Trending Searches 2013

Trending: Searches

Trending: Events

Trending: People

Trending: Brands

Trending: Politicians

Trending: SA Women

Trending: Tech

Trending: TV Series

Trending: Music Artists

Global: Google Trending Searches 2013

Trending: Top Trending

Trending: People

Trending: Events

Trending: Athletes

Trending: Hashtags

Trending: Movies

Trending: Performing Artists

Trending: TV Shows

Trending: Videos

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up here!

YouTube Views: Unruly’s Top 20 Most Shared Ads of 2013

by Jerome Mouton The annual “Top 20 Most Shared Ads of 2013” report from Unruly is out, the rankings based on the number of shares across Twitter, Facebook and the blogosphere, as opposed to just the number of views.

This is a good indicator of the target audience actually engaging with the branded content and finding it relevant and entertaining.

Unruly Top 20 Most Shared Ads of 2013

Brands must remember that, if you provide people with entertaining content, they won’t just watch it but share it. More marketers are realising a successful social video campaign has a mix of paid and earned views; no earned views only means one thing — a very high cost per contact.

“Shares are the currency of social success and, for leading brand marketers, discovering how to create and distribute highly shareable content repeatedly and at scale is now at the top of their wish list,” says Richard Kosinski, US president, Unruly.

“Challenging the value of a view”

“Marketers are challenging the value of a view and instead are focusing on creating content and distribution strategies which drive deeper levels of engagement, such as sharing, data capture, brand uplift or online purchases. Dove Real Beauty Sketches is a great example, as the ad that not only elicits strong emotions from consumers, but also gives its viewers a strong reason to share it within their social networks.”

What we have seen globally over the last 12 months is that more and more brands are embracing the role of content creator.

After watching the top 10 videos, one thing is obvious: popular videos all use emotional hooks to cut through the clutter.

On the one hand, social video trends show that videos that elicit strong emotion are twice as likely to be shared, meaning an increase in earned views and a higher ROI. Generic TV ads, on the other hand, only get engagement by investing heavily in paid views.

jerome mouton

Jerome Mouton is founder and creative director at 34 South Media, a video-content agency specialising in branded entertainment. He contributes the monthly “YouTube Views” column, focusing on YouTube marketing, best practice and viral videos, to Marklives.

Media Future: Mid-range Smartphones of the Year

by Arthur Goldstuck (@art2gee)   Not in the market for a wallet-busting flagship smartphone but still want the cutting edge? Media Future names his best mid-range and lower-range smartphones of the year.

One of the great ironies of the smartphone industry is that buying the “best” handset in the world is not necessarily the smartest purchasing decision you can make.

If you can afford to pay between R8 000 and R10 500 (see our list of Top 10 smartphones here) for a phone without blinking, its no problem. Or, for that matter, between R350 and R450 a month on contract. The truth of that matter, however, is that numerous phones, that are almost as good, allow you to slash the price tag by between a third and a half.

For that reason, it doesn’t tell the full story if we only anoint the best smartphones in the world, selected from the flagship devices of the major manufacturers. We also need to look at the mid-range and low-end to see where the best value is to be found.

Here, then, is a personal perspective on the best value-for-money smartphones in the local market, divided between mid-range and low-end devices.

Mid-range Smartphones of the Year

  1. Huawei Ascend P6: best-known for being the slimmest smartphone in the world, at 6.18mm. It also happens to have double the battery of the flagships, and is available at between R5000 and R6000.
  2. Alcatel One Touch Idol Ultra: Held the distinction of thinnest smartphone before the P6 arrived on the scene, measuring 6.45mm. It feels great in the hand, and even greater in the wallet, at around R5000.
  3. Sony Xperia V: One of the most powerful mid-range phones on the market, with a 1.5GHz processor, waterproof, dustproof, 13 megapixel camera, and a R5500 pricetag. The 4.3” display is the only factor that keeps it out of the top spot.
  4. Samsung Galaxy S4 Mini: not quite a scaled down version of the S4, the Mini is intended to provide Samsung with a lower-cost option in cutting edge smartphones. Starting at around R4800, it is the wannabe smartphone of the year.
  5. BlackBerry Z10: Six months ago, this would have been one of the high-end phones. But marketing blunders by BlackBerry internationally (“oops, maybe we should have treated the USA as a priority market after all”) meant they had to offload these at firesale prices. You can’t go wrong at R3700.
  6. Nokia Lumia 625: A great Windows phone at R3500

Lower-range Smartphones of the Year

Three phones dominate the smartphone lower-range in South Africa (for entry-level options, see The best non-smart phones you never noticed: The Samsung Galaxy Pocket from 2012, this year’s Nokia Lumia 520 and the BlackBerry Curve – both the older 9320 and the new 9720. But the value winner chooses itself:

  1. Nokia Lumia 520: On one day in early December, DionWired offered this on a special at R1000. This was evidence that even hardnosed retailers sometimes lose their minds. At its normal price of about R1900, it is the best introduction yet to the Windows Phone operating system at a price that won’t leave buyers with many regrets. Offers the main features of both the Lumia range and Windows on a phone.
  2. Samsung Galaxy Pocket Plus: an update both in hardware spccs and Android functionality, its R1050 price makes it a great back-up phone for high-end users and a good first-time smartphone for upgraders.
  3. Nokia Asha 311: Using the old Nokia S40 operating system, members of the Asha range are usually not regarded as smartphones, but the high-end devices are almost as open to the world of apps as any Android. The 311 touch phone recalls the Meego operating system that only ever appeared on the much-missed Nokia N9, but at a fraction of the price. At R1100, it’s a no-brainer.

Arthur Goldstuck heads up World Wide Worx (www.worldwideworx.com) and is editor-in-chief of Gadget. He is a consulting editor to MarkLives and our media tech columnist. Follow him on Twitter on @art2gee.

This article has been republished from Gadget.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up here!

Smart Africa TV: Steven Markovitz on a new African cinema

by Russell Southwood (@BalancingActAfr) In this interview, Steven Markovitz of Big World Cinema talks about:

  • the box office success of Viva Riva and building African audiences;
  • a new type of African cinema that’s not homework or medicine;
  • the latest sci-fi project of Wanuri Kahui; and
  • his documentary Rollaball about skate soccer in Ghana.

Smart MonkeyRussell Southwood is the founder of Balancing Act and the web TV channel Smart Monkey TV, and has been an analyst in telecoms, internet and broadcast in Africa for the last 14 years. Smart Monkey TV aims to capture the energy at the crossroads between African culture and technology. MarkLives is syndicating content from Smart Monkey TV on a weekly basis for the column “Smart Africa TV”.

Media Future: The Smartphone of the Year

by Arthur Goldstuck (@art2gee)  There are so many contenders for Smartphone of the Year, it comes down to a subjective choice, and here Media Future delivers its verdict.

It has never been more difficult to decide which is the best smartphone of the year.  Three years ago, the Apple iPhone 4 was head and shoulders above the rest. Two years ago, Apple’s 4S was an early sign of a slipping crown. A year ago, Samsung had leapfrogged Apple’s iPhone 5 with the Galaxy S3 even before the launch of the 5.

This year, every phone maker seems to have caught up in one area or another. The 2013 Smartphone of the Year is something like a 10-way tussle. We look at the high-end contenders, which typically cost R8 000 upward.

And the winners are:

1. Samsung Galaxy S4:

This 5” trendsetter narrowly edges out the Xperia Z1 as phone of the year, due to its sleeker lines, featherweight 130g, and better integration of voice control and fitness applications. The Qualcomm Snapdragon 1900 quad core chip is not the fastest around but, given it has to be squeezed into a 7,9mm form factor, that’s easily forgiven.

Less forgivable is appalling battery life when using connectivity options such as Bluetooth and mobile data, but that applies to most of the flagship smartphones. The phone sets the standards for integration of sensors, from accelerometer and gyroscope to thermometer and barometer, and then some. Gesture control also sets it apart from anything outside gaming consoles.

 

Samsung Galaxy 4

 

2. Sony Xperia Z1:

The solid aluminium frame speaks quality, but makes for 170g in the hand, an instant minus at a time when light is the new thin. That does allow for a bigger battery, with superb stand-by time.

Excellent integration of Walkman technology with great sound draw elegantly on the Sony legacy. It’s water-and dust-resistant, and the dazzling screen is matched by dazzling images from the best camera on a smartphone outside of Nokia. At 20MP, with HDR and continuous autofocus added, the photo quality is beaten only by the Nokia 1020. Talking of which…

 

Sony Xperia

 

3. Nokia 1020:

Who would have thought Nokia would be up there again? The bulky lens will count against those looking for something that will slip into a pocket, but it is the only phone I’ve used that almost persuades me to leave my SLR camera at home. It whips the S4 (and most other cameras aside from the Xperia) in low light, and smacks the Z1 for detail and zoom functionality.

The screen size (4.5”) counts against it, but when compared to its natural competitor, the 4.3” Samsung Galaxy S4 Zoom, it suddenly seems roomy. An optional extra camera grip adds to its camera credentials, offering bulk when its needed, and getting out of the way when you just need a phone.

 

Nokia 1020

 

4. LG G2.

This is the surprise entrant of the year, arriving seemingly from nowhere to remind us that LG still makes smartphones, and adding a significant footnote to the memo: it now makes great smartphones.

The stand-out features are a 5.2” display, making it the biggest screen of a phone that is not defined as a “phablet”, and rear Lock and Volume buttons designed for operating with the index finger. Astonishingly, despite a larger screen, it is a smaller handset than the S4, and that gives it immense slippability, as in the ability to slip it unobtrusively into a pocket.

 

LG G2

 

5. HTC One:

This is the critics favourite, partly because it really is a great phone, but possibly also because it is so reminiscent of the iPhone. Call it the Android iPhone if you wish, but then you’d be vilified by those who swear this is the best-ever build on a phone, that Beats Audio gives it the best speakers ever on a phone, and that HTC Sense is the best-ever skin placed over Android. All of which may well be true, but the problem in South Africa is that the phone is missing in action.

First launched here in May, it disappeared without a trace, from a public relations, marketing and availability point of view, followed a few months later by the closing of the local HTC office. Ingram Micro has now taken over distribution, but too late to save the One.

HTC 1

 

Honorable mentions go to:

  • Apple iPhone 5s, which doesn’t make the grade because it sticks to the poky 4” display and provides few reasons to upgrade from the iPhone 5, given a wallet-swallowing R10 000 price tag;
  • Nokia Lumia 925, the best Windows phone on the market for those not buying the device for the camera;
  • Sony XPeria Z, the first contender for phone of the year when launched in February, but now thoroughly eclipsed by the Z1, despite being more compact — worth buying if offered a knock-down price;
  • BlackBerry Q10, arguably the best keyboard phone of the year, for those who still love quaint old QWERTY.
  • Samsung Galaxy S4 Zoom, the most enjoyable phone to use as a camera, although a little too bulky when used only as a phone.

Naturally, everyone will have a view on which of these phones don’t belong on the list, and what should have come out on top instead of this selection. It is a subjective choice, based on using the devices and also considering their market context. Arguments for or against are welcomed.

There are also many great mid-range and entry-level smartphones on the market, but those are an argument for another day.

Arthur Goldstuck heads up World Wide Worx (www.worldwideworx.com) and is editor-in-chief of Gadget. He is a consulting editor to MarkLives and our media tech columnist. Follow him on Twitter on @art2gee.

This article has been republished from Gadget.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up here!

Online CPD Courses Psychology Online CPD Courses Marketing analytics software Marketing analytics software for small business Business management software Business accounting software Gearbox repair company Makeup artist