by Jerome Mouton The best and most simple way to get YouTube viewers engaged in your content is by showing them something that causes them to experience strong emotions. When your content truly has an impact upon viewers, it has shareability.
Tag archives: by Jerome Mouton
YouTube Views: Three case studies in best practice
by Jerome Mouton. Today we highlight three case studies that are shining examples of best practice on YouTube. What makes these interesting is that all three campaigns decided to go the branded-entertainment route, unlike the majority of South African marketers, who simply upload TV ads.
YouTube Views: Unruly’s Top 20 Most Shared Ads of 2013
by Jerome Mouton. The annual “Top 20 Most Shared Ads of 2013” report from Unruly is out, the rankings based on the number of shares across Twitter, Facebook and the blogosphere, as opposed to just the number of views.