by Veli Ngubane. Sibu Mpanza shares his dreams of shooting a documentary, how he’s made money from YouTube and why he sleeps with a notepad and pen next to his bed.
Tag archives: YouTube content strategy
YouTube Views: Three case studies in best practice
by Jerome Mouton. Today we highlight three case studies that are shining examples of best practice on YouTube. What makes these interesting is that all three campaigns decided to go the branded-entertainment route, unlike the majority of South African marketers, who simply upload TV ads.
YouTube Views: How to create a magnetic content strategy
by Jerome Mouton. Your YouTube channel needs the REV factor to stand out and engage your unique audience: Relevant + Entertaining + Valuable.