by Kyle de Waal & Morgan Botha. Here’s our choice of brilliant ads that connect and inspire during these tough times of lockdown.
Category archives: Watch
Young, Gifted & Killing It: Jay Badza
by Veli Ngubane. The founder of Orchard on 25 represents the future of the communications industry: young, intelligent, brave and ambitious.
#CoronavirusSA: Radio locks down but listenership is up
by Paulo Dias. While we’re still in the early days, what could the radio listening landscape look like over lockdown in South Africa?
#CoronavirusSA: “Global pandemic brief” — WTF?!
by Leigh Tayler. At what point does a brand’s engagement on an issue become exploitative? My latest “WTF?! moment”.
#CoronavirusSA: Make hay while the sun’s online
by David Alves. Businesses that’ve been gearing up to service customer demand via an online offering have the most to gain during this time of need for consumers.
MarkLives #AdChamps of the Month [Mar 2020]
by Kyle de Waal & Morgan Botha. Chicken Licken, Absa, Gumtree, Property24 and MTN — our latest choice of South African ads that connect and engage.
#CoronavirusSA: Ad agencies, marketers’ responses to #covid19
by MarkLives. 16–20 Mar 2020: Tracking South African and African brand and agency reactions and news, related to the covid-19 (coronavirus) pandemic.
#CoronavirusSA: What the sport & entertainment industry CAN do
by Struan Campbell. First and foremost, our industry has a responsibility to help the cause. We can do two things to make a difference.
Zeitgeist of Now: Natural me & implications for brands
by Jason Stewart. Let’s explore what I call Natural Me, the cultural response to working and playing too hard for too long, as well as to extreme health fanaticism.
Curiosity: Crosswords & crossroads
by Marguerite Coetzee. Social life is reflected in play. What we do with our leisure-time is an indicator of why, when, and how we escape from daily pressures.