Independent industry news for marketing, advertising & media execs
With the help of Google Trends we are publishing the top 10 searched for phrases (minus the sexy stuff of course) by South Africans on Google over the previous seven days.
Fast rising searches
anne hathaway
(Les Miserables just premiered in London – ed)
Breakout
cput +250%
miss south africa +160%
mangaung +110%
computicket +90%
nelson mandela +90%
iphone 5 +60%
fb +50%
groupon +50%
justin bieber +50%
by Louise Marsland. Exclusive extract from the TREND. Socialising Enterprise Report. There are many definitions of social media and as many misunderstandings about what social media can do for your brand.
YouTube has released a list of South Africa’s top ten most popular YouTube video ads of the year.
The most searched for 2012.
Trending: Search queries with the highest amount of traffic over a sustained period in 2012 as compared to 2011.
by Herman Manson (@marklives) When the cup is half full, its hard being a satirist, as Jeremy Nell, who works under the name Jerm, found out.
Nell, until recently the cartoonist for The New Age, had his contract terminated by editor Moegsien Williams because, says Nell, his political cartoons were, according to Williams at least, not “aligned with the paper’s vision and mission.”
The New Age, funded by the politically connected Gupta family, launched “to focus on the positive side of news,” according to its own website, and this has been construed by critics as being pro-government. Williams is the paper’s fourth editor in two years.
Nell says initially news of his effective firing from The New Age didn’t generate much attention from mainstream media (there was quite a bit of outrage in social media circles) until Zapiro took up his cause in a cartoon that takes the mickey out of the New Age editors.
With the help of Google Trends we are publishing the top 10 searched for phrases (minus the sexy stuff of course) by South Africans on Google over the previous seven days.
News of the pregnancy and hospitalisation of Kate Middleton (officially Catherine, Duchess of Cambridge) and the subsequent media scandal around a prank call to the hospital which treated her ensured her name became the fastest rising web search term on Google by South Africans last week.
Also in the news last week was the sentencing of Molemo “Jub Jub” Maarohanye after the musician was sentenced to 25 years imprisonment following a car crash in 2010 which killed four pupils and injured two more.
Fast rising searches
kate middleton +600%
gmail sign in +450%
jub jub +130%
psl +120%
gumtree.co.za +110%
kaizer chiefs +110%
game specials +60%
justin bieber +50%
multichoice +50%
myunisa +50%
by Herman Manson (@marklives) I’m trying to figure out what the two, ahem, balls attached to the front of the fluffy pink bunny suit could possibly indicate.
“Oh – that was for our Halloween edition. It’s a penis and we put Justin Bieber in it,” says a voice from somewhere to my right.
I’m in the costume room of the only in show in SA that would feature a giant penis sporting the Bieber’s face on air – or as the ZANews website puts it ” the only news show more ghastly than the SABC.” It’s ZANews producer Thierry Cassuto and his teams’ literal take on the boy-man as an over-exposed sex symbol.
ZANews is the satirical puppet show produced online and for TopTV by Cassuto and his team. Jonathan Shapiro (Zapiro) is a business partner in the venture. The day before this interview ZANews won the ‘Best Editorial Team’ category, amongst others, at the digital industry award show the Bookmarks Awards.
With the help of Google Trends we are publishing the top 10 searched for phrases (minus the sexy stuff of course) by South Africans on Google over the previous seven days.
Riaan Cruywagen’s last news bulletin drew more interest amongst South Africans than the arrival of Lady Gaga for her safari, concerts and accompanying protests. Our weekly list of fast rising web search terms on Google by South Africans show searches for Cruywagen jumped 650% while searches for Lady Gaga jumped 400%.
by Arthur Goldstuck (@art2gee) The launch of Nokia’s flagship Lumia 920 phone in South Africa was big news, but equally important is the move it is making across all market segments..
In a few short years, the brand disintegrated from global market leader to troubled poor relation of the mobile world. Nokia, along with another faded brand, Motorola, almost invented the mobile phone market as we know it today. Along with fellow poor relations BlackBerry, it also helped to define the smartphone market. But all these brands were left in the dust of the touch screen revolution sparked by the iPhone and now led by Samsung.
In South Africa and across Africa, Nokia maintained its leadership through its wide range of basic phones appealing to the lower end of the market. In mid-2012, according to World Wide Worx’s Mobility 2012 research project, Nokia still had 50% of the cellphone market in South Africa, but buying intentions showed that it would drop well below that mark in the next 18 months.
The question on the lips of all market watchers has been, how will Nokia reverse this trend? Can it maintain its leadership in Africa and, by extension, secure its survival globally? And can it compete at the top end of the market, where it has almost lost its presence?
