by Herman Manson. This new agency plans to steal the limelight as it promises clients a more-strategic approach and staff a dynamic work environment.
Category archives: Hermaneutics – Herman Manson
Global brands seek value in staff-on-demand platform M4JAM
by Herman Manson. What value would a brand or marketing find in a staff-on-demand platform, you may ask? M4JAM offers access to thousands of consumers able and willing to provide real-time market research, mystery shopping and even product training.
King James II wants to rule in Jozi
by Herman Manson. It’s been a little over two years since Rob McLennan and Graeme Jenner teamed up with King James Group to launch full-service startup ad agency, King James II, in Johannesburg.
World Wide Creative two years after the Sekunjalo deal
by Herman Manson (@marklives) A little over two years ago, Saratoga Software, a subsidiary of JSE-listed Sekunjalo Investments Limited, acquired a majority shareholding in digital agency, World Wide Creative. The agency had intentionally sought a buyer that wasn’t part of an agency network (or an ad agency, for that matter).
Publicis Groupe/Creative Counsel rumours gather pace
by Herman Manson (@marklives) Rumours around the imminent acquisition of below-the-line agency The Creative Counsel by Publicis Groupe are gathering pace. Negotiations around a possible deal are understood to have started in 2014 but have yet to be concluded successfully.
Utopia — the agency Graham Warsop didn’t know he launched
by Herman Manson (@marklives) In 2012, Graham Warsop launched a new ad agency, Utopia. Except he didn’t realise that that was what he was doing.
EXCLUSIVE: Bidvest Media acquires Retroviral Digital Communications
by Herman Manson (@marklives) Bidvest Media has purchased a majority stake in Retroviral Digital Communications, its second acquisition in the media space — it owns a stake in integrated sports marketing and sponsorship agency, MSCSPORTS.
Kevin Roberts on rebuilding Saatchi in SA
by Herman Manson (@marklives) Kevin Roberts, executive chairman of Saatchi & Saatchi, is full of hope and optimism that its South African agency, the recently amalgamated Saatchi & Saatchi BrandsRock, will pull together to become a formidable name once again in the SA advertising world.
Promise made good
by Herman Manson. Marc Watson and James Moffatt promised themselves they would one day launch their own agency. When they did, they called it Promise.
More than just agency lore — Mad Advertising gets real
by Herman Manson (@marklives) Adelaide Potgieter is the key figure, alongside Shoprite CEO Whitey Basson, of one of the South African ad industry’s more-enduring trade legends.