by Herman Manson. Superbalist has established itself as the leading online youth fashion retailer in SA, following its acquisition by Takealot in 2014.
Author archives: Herman Manson
MTN pitch in second round as three networks withdraw
by Herman Manson. Only three global agency networks are still involved in the process.
Chris Gotz back in SA, joins OFYT
by Herman Manson. Chris Gotz, former co-CCO of Ogilvy & Mather South Africa, has returned to SA to join OFYT as national creative director.
Pokémon Go — brand learnings and who ultimately wins
by Mike Abel. If you’re in marketing, look at your dormant brands and brand assets carefully.
Leveraging the sponsorship industry
by Herman Manson. Until recently, the sponsorship industry was all about getting onto signage and maximising media exposure.
Programmatic network for fashion, beauty launched in SA
by Herman Manson. A new programmatic ad platform, targeting the fashion, beauty and fragrance industries, has been launched by Amorphous.
Media Future: Vodacom’s smart push to become handset player
by Arthur Goldstuck. In a saturated market, Vodacom’s own branded phones are making a large impact.
The Big Q: Odette van der Haar on political minefields & bottom lines
by MarkLives. We ask Odette van der Haar: Should corporate leaders expose their political thinking and address issues of national importance?
Big Q: Raghubar on values-based intervention by biz leaders
by MarkLives. We ask Joshin Raghubar: Should corporate leaders expose their political thinking and address issues of national importance?
The Big Q: Erna George on taking a stand vs making a difference
by MarkLives. We ask Erna George: Should corporate leaders expose their political thinking and address issues of national importance?