The new IS when ‘what if’ becomes ‘when’ brand campaign includes print and outdoor advertising, a redesigned corporate identity (CI), digital and social media elements, PR and event management.
Monthly archives: July 2009
Domus looks to Africa
The design and publishing agency, The President, has collaborated with Berlin-based design agency, onlab, on the Intersections pages for the July/August issue of the Italian architecture and design magazine, Domus.
Nicolas Bourquin, Managing and Creative Director at onlab, approached The President to design the cover and four illustrations for the Intersections pages of the Africa issue. The style of the illustrations by Hannes Bernard were inspired by Dutch wax fabric designs.
First kiss – great ad produced here in Cape Town
A story about a little boy’s first kiss and his willingness to share what he has been given with the World.
Beefing up Pinocchio for Mr Min*
Beefing up Pinocchio for Mr Min*
Euro RSCG South Africa has turned the fictional wooden puppet who dreamt of becoming a real boy into a fashion model, for a creative campaign launching a new range of fragrances for Mr Min Furniture Polish. The campaign takes inspiration from cologne advertising. Mr Min Natural Essences is positioned as “the new fragrance for wood”, in a line reminiscent of a fragrance ad. In addition to the print ad, Euro RSCG also created an in-store display that brought the fragrance counter to shoppers. It designed a wooden ‘perfume stand’ displaying the four variants of Mr Min Natural Essences, complete with wooden test strips.
Creative director: James Daniels
Art director: Laura May Vale
Copywriter: Justin Wanliss
Illustrator: Clive
* It’s so romantic
Media junkets from hell
Take whatever disparate journalists you can lure, stuff them into a plane. Fly them down to East London. Take them on tour. Feed them. Encourage them to drink. Throw free goodies at them. And hope like hell they give you good coverage for the new logo you’re unveiling. Story by Mandy de Waal.
Ogilvy – we won’t pitch for Old Mutual
Following on news that Old Mutual is out to pitch we received the following statement from Ogilvy Cape Town which holds the account at the moment:
“Old Mutual, Ogilvy Cape Town’s and Ogilvy Johannesburg’s financial services client have decided to put their creative business out to pitch later this year and the Ogilvy Group SA decided that neither Ogilvy Cape Town nor Ogilvy Johannesburg (who share the account) would participate.”
The Flying Germ Show
Festival goers at the recent Innibos festival in Nelspruit had a first look at The Flying Germ Show, ‘a major theatrical production extolling the benefits of using the household cleaning product Domestos,’ sponsored by you guessed who.
Old Mutual advertising account up for grabs
Old Mutual is out to pitch in early August. Net#work BBDO, DDB, Lowes and FCB all pitching. Ogilvy CT must be holding its breath.
Plascon alter ego
This new TV ad for Plascon was created by King James. You would never say this was an ad for a paint brand.
Rock4Aids
The latest direct mailer which is being used to engage international and local music artists and corporate sponsors to Joe Public’s Rock4Aids charity. Rock4Aids is an annual benefit concert raising funds for the fight against HIV/AIDS.