by Herman Manson (@marklives) Digitas LBi, part of Publicis Groupe, has acquired digital agency Liquorice. Liquorice will form part of Digitas LBi’s Middle East & Africa region but will retain its own brand identity.
Tag archives: publicis groupe
AdForum Worldwide Summit: A surprise visit from John Wren, Omnicom CEO
by Johanna McDowell (@jomcdowell) NEW YORK CITY: Day 5 was quite spectacular as our first meeting was a surprise — John Wren, CEO of Omnicom. The AdForum Worldwide Summit Forum has not seen him for a few years but he accepted the invitation to join and give us an update on the Publicis Omnicom merger.
Publicis Omnicom merger creates world’s largest ad group
by MarkLives. Two of the world’s largest agency networks are merging.
Interpublic Group Q1 operating losses grow
by MarkLives. Interpublic Group, owners of agency networks including McCann, Draftfcb and Lowe + Partners, has announced a first quarter operating loss of $42.4 million, compared to a loss of $39.4 million a year ago.
Global agency groups find growth in digital, emerging markets
Financial results for the first quarter of 2011 from some of the world’s largest ad agency networks are showing rapid growth in emerging markets. Increasingly, agency networks expect their future, and future profits, to be tied in with markets outside the US or Western Europe. The stars of the show? China and Latin America. Digital spend, also in emerging markets, is driving quite a bit of the growth as well.