by Leeya Hendricks. ‘Micro-moments’ in the customer experience are vital because they’re treasure troves of data about the buyer’s journey.
Tag archives: Gestalt
Gestalt: Enhancing the customer’s path to purchase
by Leeya Hendricks. Companies that create unforgettable CX focus on the entire journey.
Gestalt: Martech and ‘marchitecture’ — customer first
by Leeya Hendricks. To what extent has tech, used to enable an end-to-end engagement, made you feel truly integral to the entire journey?
Gestalt: Elevating customer success
by Leeya Hendricks. In launching “Gestalt” and staying true to my column focus, it would come as a natural segue to start by discussing and putting the customer first for sustainable business success.