by Artwell Nwaila (@artwelln) In this post, I share three points I’ve learned from industry leaders that will help creatives differentiate themselves from their counterparts, therefore making success more reachable.
Tag archives: by Artwell Nwaila
Creation: Finding a creative job in 2015
by Artwell Nwaila (@artwelln) It’s that time of year when creatives start scratching around for new job opportunities. I don’t know what’s in the air but it reeks of sweet creative success and growth. I’ve compiled five points that should help your search be a little bit easier.
Creation: Pitch perfect
by Artwell Nwaila (@artwelln) Pitching is by far the most daunting practice for any new or seasoned creative. We do it when we apply for a job, when we share ideas with the CD and, most importantly, when we want to sell ideas to the almighty client.
Creation: Why I don’t do group brainstorming
by Artwell Nwaila (@artwelln) The creative world lives for group brainstorming; once a big brief comes in, the whole team is called in to one room to bounce ideas around. This is probably true as the practice was created by an ad executive in the 1940s. For me, this is the wrong way to harvest fresh ideas.
Creation: A quick guide to pissing off creatives
by Artwell Nwaila (@artwelln) In April 2013, Harvard Business Review published an article by Dr Tomas Chamorro-Premuzic, titled “Seven Rules for Managing Creative People”. I could go on for days about this crazy article but instead have chosen to provide seven more ways to piss off creatives.
Creation: Design isn’t hipster propaganda
by Artwell Nwaila (@artwelln) Can design really change how we look at the world or is it some more hipster fairy-dust mumbo-jumbo? My goal today is to prove that the hipsters are correct. Design is about solving problems; it’s about communication; and it’s about impact.
Creation: An honest letter to a younger creative me
by Artwell Nwaila (@artwelln) Over the past couple of years, I’ve given many talks and lectures at tertiary institutions at which I am asked the same question over and over, regardless of the discussion topic: “What advice would you give young creatives who are about to enter the industry?” So, today, I offer an arty-farty letter to a younger, skinnier, prettier me.
Creation: Design contests — a big concern
by Artwell Nwaila (@artwelln) The hype and excitement of design contests very often camouflage that they are usually “on spec”, which presents problems for both creatives and brands.
Creation: Death by uninspired political posters
by Artwell Nwaila (@artwelln) Imagine a world where political parties attempt to get creative when it comes to voting season. A place where thought is put into a tagline beyond the dull call to action: “Vote for me”. A world where campaign posters capture your attention like a well-crafted full circle campaign.