Emma King | Dissident Spin Doctor

Dissident Spin Doctor: The problem with fake influencers

by Emma King. Hot on the back of fake news, we now, by all accounts, have to deal with fake influencers.

by Emma King. Once the trust in us from media and the public is gone, our industry will soon follow.

by Emma King. I’ve started to notice things which show that events on a world stage trickle down to all facets of life, including our own industry.

by Emma King. I asked our friends in the media to let rip with their feedback on pet hates they have with dealing with PRs. And let rip they did.

by Emma King. Growing the profile of a creative agency doesn’t need to be too complicated. Here are a few basics.

by Emma King. Here are some of the things that I found valuable, reassuring, notable or just plain interesting at the recent Indie Summit in London.

by Emma King. A big part of PR centres on media relations. But what about when it is the journalists who go rogue?

by Emma King. So what is the answer? How should we be innovating?

by Emma King. Why isn’t the public relations industry in South Africa innovating more?

by Emma King. Oh, it’s election season. Wonderful. The political PR machines are cranking…