by Oresti Patricios (@orestaki) A couple of weeks ago, Ireland/Davenport quickly spotted an opportunity to capitalise on the viral nature of #thedress for one of its clients — the Salvation Army’s Carehaven. The result is a campaign that is simple, smart — and the flash of inspiration is in the wording “black and blue.”
Category archives: #AdChamps, #AdOfTheWeek & #AdOfTheYear
Ad of the Week: What makes South Africa unique
by Oresti Patricios (@orestaki) This week, we have selected the Santam TV commercial, “One of a kind”, created by King James Group that celebrates our specialness, and offers South Africans a mirror of some of those things we find normal every day, but are totally weird and inexplicable to a foreigner.
Ad of the Week: Nando’s serves up the good news
by Oresti Patricios (@orestaki) From Nkandla to load-shedding, from chaos in parliament to ISIS, the bad news seems to be coming at us hard and fast. Thankfully, there’s a flame-grilled chicken brand with a good sense of humour that’s campaigning hard to get us to laugh.
Ad of the Week: Looks good on paper #designindaba
by Oresti Patricios (@orestaki) “Make. Change.” is the mantra for Design Indaba 2015. This year, The Jupiter Drawing Room Cape Town has conceptualised the creative for the event with a campaign showcasing the use of paper that harnesses the brand’s core theme, #MAKECHANGE.
Ad of the Week: Enjoying the party?
by Oresti Patricios (@orestaki) Many Twitter users streaming #SONA2015 on the day would have spotted the Photoshopped images of President Jacob Zuma, leader of the opposition Helen Zille, the EFF ‘Commander in Chief’ Julius Malema and a mysterious fourth person in various different scenes, enjoying a ‘good time’ together.
Ad of the Week: As a fan, how far would you go?
by Oresti Patricios (@orestaki) It goes without saying that Castle Lager is an iconic South African brand, and it has taken a lot of time, effort and money to achieve this status. Naturally, the “Superfans” campaign capitalises on the feel-good factor associated with sport. And this latest commercial is a goodie — it’s an epic journey, a hell of a tale, a real mini-movie with a spectacular ending.
Ad of the Week: That awkward moment
by Oresti Patricios (@orestaki) Normally “So, what do you do?” is a way for someone to ‘size you up’ — and if you’re currently unemployed, or in an embarrassing job, it can lead to an awkward moment. In the latest Careers24 campaign from Ogilvy Cape Town, this awkwardness is capitalised upon, leading to some great ‘cringe’ comedy.
Ad of the Week: Exploring the night
by Oresti Patricios (@orestaki) We love campaigns that use new media (sometimes along with ‘old’ media) in innovative and interesting ways. Smirnoff has raised the bar with a multi-channel campaign that promotes one of its more club-oriented products — Smirnoff Ice Double Black with Guarana.
Ad of the Week: A notebook that tugs at the heartstrings
by Oresti Patricios (@orestaki) Time wasted at work could be time spent with your loved ones. Time lost in the hurly-burly of life is less time for creating a better quality of life. And the latest ad from Dialdirect insurance and Joe Public brings that simple message home, in a mini-movie that tugs at the heartstrings.
Ad of the Week: Getting Dad’s approval for a car
by Oresti Patricios (@orestaki) I’m generally wary of car ads that use dangerous stunts and high-speed driving, as if the ‘thrill of the drive’ is the most important consideration when buying a car. That said, I think Nissan Almera’s “Dad’s Approval” from TBWA\Hunt\Lascaris turns the model on its head.