ANC launches TV election campaign
Together with advertising agency Ogilvy Johannesburg, the ANC has produced four commercials (the first of which you can view on MarkLives!com) that talk to the positive changes ordinary South Africans have experienced since 1994, while acknowledging “there is much more to be done”. Archive material of Nelson Mandela features in the first segment of the ad, with a message by party president Jacob Zuma following at the end.
Executive Creative Director: Fran Luckin
Producer: Lesley Roe
Copywriter: Xoli Ntusi
Art Director: Xabiso Dlungwana