Agency Leaders 2016: Most admired creative leader in Cape Town
by Herman Manson (@marklives) Today, we reveal which agency creative leaders were most admired by their peers in Cape Town in 2016!
Every year since 2012, MarkLives has been polling South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creative leaders, and where they believe their future competition is likely to come from. Next week, we announce the 2016 results from Johannesburg. National results will be announced in two weeks’ time.
- Monday: Most-admired agency bosses in Cape Town
- Today: Most-admired creative leaders in Cape Town
- Wednesday: Most-admired agencies in Cape Town
- Thursday: One to watch in Cape Town
- Friday: Most digitally integrated in Cape Town
The most-admired creative leader in Cape Town
Alistair King remains Cape Town’s most-admired creative leader. He’s won the accolade four times over the past five years (once in a tie with Justin Gomes, ECD of FoxP2). The result is partly a reflection of the continued rise of King James Group as the preeminent independent ad agency in the country (it has no network affiliation). Creatively, it ranked 15th in the official Loeries Ranking 2016 and third in the official Pendoring Awards 2016 ranking. King isn’t entirely satisfied with these results but he remains exited about new work the agency is breaking for Pick n Pay.
Previously: In 2015, King also took this title. In 2014, King and Gomes tied for the top spot. In 2013, it was Chris Gotz, then chief creative officer of Ogilvy & Mather South Africa. In 2012, our inaugural poll, it was King yet again.
Tseliso Rangaka took the top creative job at Ogilvy Cape Town in mid-2015 following the departure of Chris Gotz from the agency. Rangaka started his career at Draftfcb (now FCB Africa) before moving on to Ogilvy & Mather Johannesburg and later Ogilvy Cape Town. See our profile of him here.
“We had our best creative year in three years this year,” says Ogilvy & Mather Cape Town managing director, Luca Gallarelli. “We finished the Loeries as the no. 2 large agency behind our Joburg brothers and sisters. So that was a one-two result for the group.
“I’m tremendously happy with our momentum under Tseliso and am looking forward to a cracking 2017 in partnership with him and with our studios under his leadership. ”
Previously: Gomes was our runner-up in 2015. There were no runners-up in 2014. In 2013, Gomes was a joint runner-up together with Graham Lang, CCO at Y&R South Africa. In 2012, our inaugural poll, Gomes was also runner-up.
How the poll works
Towards the end of 2016, Cape Town’s agency leaders were invited to nominate their most-admired agency in Cape Town, the most-admired creative leader in Cape Town and the most-admired agency boss in Cape Town. We also asked them which agency did the best at digital integration and which agency they saw as the one to watch in the future. Nobody could nominate his or her own agency or staff members, and only agencies or execs who work out of the Mother City could be voted for. All the nominations were then tallied up for the final result. The editors of MarkLives had a single vote in the poll. The most-admired agency of the year is disqualified from the One to Watch category; votes cast in its favour in this category is discarded.
Note: Runner-up(s) will only be named if they achieved a good nomination tally relative to the winner’s position. Contenders are named if they stood out significantly above other nominees, but weren’t able to close in on the winner’s tally.
See previous poll results for Cape Town:
Herman Manson (@marklives) is the founder and editor of MarkLives.com.