- Pick n Pay is moving its advertising account to King James Group
- This brings an end to its roughly 48-year-long relationship with Young & Rubicam South Africa
- News announced via Twitter
- Update: King James statement
by Herman Manson (@marklives) Pick n Pay is moving its advertising account to King James Group, bringing an end to its 48-year-long relationship with Young & Rubicam South Africa. PnP is believed to be the country’s fourth-largest advertiser, spending an estimated R688m in 2014, according to The Annual AdFocus.
Y&R SA had repitched for the account; PnP is one of its largest clients. M&C Saatchi Abel and FCB Cape Town were also in the running for the business.
The 18-year-old King James announced its win on Twitter earlier today, Thursday, 21 January 2016:
— King James Group (@KingJamesGroup) January 21, 2016
This is what I’d call a defining moment in our agency’s life. https://t.co/vEkfYjlINV
— alistair king (@ALsparkles) January 21, 2016
— Francesca Tiganis (@FrancescaTig) January 21, 2016
Quite the coup https://t.co/oQuuwwDxmh
— Chris mcgirr (@mcgirr_chris) January 21, 2016
— Kilmer & Cruise (@kilmerandcruise) January 21, 2016
Says James Barty, co-founder of King James Group:
This is a developing story. We will bring you more industry reaction as we receive it.
Herman Manson (@marklives) is the founder and editor of MarkLives.com. He was the inaugural Vodacom Social Media Journalist of the Year in 2011 and has, over his 20-year-plus career, contributed to numerous journals and websites in South Africa and abroad, including AdVantage magazine, Men’s Health, Computer World and African Communications.
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