by Bobby Amm. Here are the five pillars of the Commercial Producers Association’s strategy for the coming months.
Tag archives: #coronavirusSA
#CoronavirusSA: Radio locks down but listenership is up
by Paulo Dias. While we’re still in the early days, what could the radio listening landscape look like over lockdown in South Africa?
#CoronavirusSA: Zombie apocalypse
by Wendy Shepherd. The coronavirus has had some very interesting — and very human — consequences on our collective behaviour.
#CoronavirusSA: Adland responds to #covid19 • 23–27 Mar
by MarkLives. 23–27 Mar 2020: Tracking South African and African brand and agency reactions and news, related to the covid-19 (coronavirus) pandemic.
#CoronavirusSA: Home is where the media is
by Martin MacGregor. Imagine your whole target market is forced to stay at home and unable to keep their eyes off their screens. We don’t have to anymore.
#CoronavirusSA: In crisis, the binary power of legal+comms
by Candice Luis. Covid-19 is presenting legal and crisis teams with unprecedented challenges; now, more than ever, we need to come together as we navigate this uncharted territory.
From the Editors: We’re all in this together
EDITORIAL: It’s important we continue to believe that a positive future awaits all of us — as people and professionals, as individuals and as an industry.
#CoronavirusSA: “Global pandemic brief” — WTF?!
by Leigh Tayler. At what point does a brand’s engagement on an issue become exploitative? My latest “WTF?! moment”.
#CoronavirusSA: Make hay while the sun’s online
by David Alves. Businesses that’ve been gearing up to service customer demand via an online offering have the most to gain during this time of need for consumers.
#CoronavirusSA: Expect “I’ll think about it”
by Tiffany Markman. When panic is everywhere, times are tough, friends aren’t few but hiding at home, and no-one needs more emotional pain, let’s equip ourselves with better selling tools.