by Megan Power. What Schweppes has successfully done is own up to its blunder publicly and fix it. Now Coca-Cola needs to do the same.
Tag archives: by Megan Power
The Power Report: Mind the gap — ASA liquidation leaves vacuum
by Megan Power. I didn’t cheer the demise of the embattled Advertising Standards Authority this month.
The Power Report: When it’s just too much effort
by Megan Power. You’d expect that making life easier would be top of mind for every interaction and touchpoint on the customer journey.
The Power Report: Hello… is there anybody out there?
by Megan Power. Reaching a call-centre person — a living, breathing and accountable human being — is often still first prize.