Smart Africa TV: Location aware advertising on Nairobi’s matatus

by Russell Southwood (@BalancingActAfr) In this interview we talk to Jeremy Gordon and Caine Kamau talk about their start-up Flashcast, a location aware advertising tool used on Nairobi’s matatus (privately owned minibus taxis), that can also be used to track them.

SAARF/MarkLives #Top40TVratings: isiZulu telenovela Isibaya rocks DStv chart

by SAARF & MarkLives (@marklives) The week of 10 March — 17 March 2014 saw e.tv’s Big Momma movie sequels keep e.tv in our Top 5 on our SAARF/MarkLives #Top40TVratings national chart, while the Absa Premiership also scored a Top 10 position on our national table.

SAARF/MarkLives #Top40TVratings: e.tv moves into top 5

by SAARF & MarkLives (@marklives) The week of 3 March — 9 March 2014 saw e.tv’s Big Momma House 2 usurp a Top 5 position from SABC 1 on our SAARF/MarkLives #Top40TVratings national chart, and the international friendly soccer match between South Africa and Brazil also scored top 10 positions on both national and DStv-only tables.

Dailyfix — the new daily lifestyle fix for grown-up, stylish women

by Herman Manson (@marklives) Fairlady, Home and Ideas, all magazines in the Media24 stable, recently jettisoned their brands’ online presence and instead decided to invest in creating a new digital portal and brand, Dailyfix, to serve as a combined online home for their respective audiences. We talk to publisher Marina Smith about the strategy.

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