by MarkLives (@marklives) YouTube has released data on its growth and user figures for the South African market. Views in South Africa increased by over 90% in 2013. According to Jared Molko, YouTube brand partnerships lead at Google South Africa, “entertainment and comedy are the most consumed content category by South Africans on YouTube and this is something South African creators really understand.”
Molko says 70% of South African YouTube users are between the ages of 18 and 34.
YouTube metrics at a glance:
South Africa in 2013
- YouTube views in South Africa grew by over 90%
- 68% of SA users watch YouTube for education and learning
- 55% of users agree that YouTube has more unique content than TV
- 70% of users see YouTube as the first place to go when looking for online content
- 63% of SA YouTube users have taken action after seeing an ad on YouTube (clicked on the ad, looked for more information)
- Partner revenue from mobile ad sales tripled in 2013
Sub-Saharan Africa in 2013
- YouTube views in Nigeria grew by over 100%
- YouTube views in Kenya grew by over 70%
- YouTube views in Ghana grew by over 40%
- YouTube views in Senegal grew by over 100%
- YouTube views in Uganda grew by over 50%
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