by Russell Southwood (@BalancingActAfr) In this interview we talk to Jeremy Gordon and Caine Kamau talk about their start-up Flashcast (@FlashCastKE), a location-aware advertising tool used on Nairobi’s matatus (privately owned minibus taxis), that can also be used to track them.
The interview covers:
- how the location aware advertising platform works on the matatus;
- who uses matatus in Nairobi and therefore who is being targeted;
- the advertisers attracted so far;
- how many buses are involved and the total number of buses;
- and its capability for tracking bus movement and how it might be used,
Russell Southwood is the founder of Balancing Act and the web TV channel Smart Monkey TV, and has been an analyst in telecoms, internet and broadcast in Africa for the last 14 years. Smart Monkey TV aims to capture the energy at the crossroads between African culture and technology. MarkLives is syndicating content from Smart Monkey TV on a weekly basis for the column “Smart Africa TV”.
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