Independent industry news for marketing, advertising & media execs
With the help of Google Trends we are publishing the top 10 searched for phrases (minus the sexy stuff of course) by South Africans on Google over the previous seven days.
It looks like a slow news week over the past seven days. End of the month meant searches for logging into online banking products dominated the list of fastest rising web search terms on Google by South Africans last week.
In light of the recent online radio listenership scandal MarkLives wondered how offline radio stations are viewing internet radio. We caught up with Attila Bernariusz, divisional head of Kagiso Digital, for some insight into where Kagiso sees online radio headed. Kagiso owns majority stakes in Jacaranda FM and East Coast Radio, minority stakes in OFM (Free State), Gagasi 99.5 (Durban) and Heart 104.9 (Cape Town) and an economic stake in Kaya FM (Johannesburg).
MarkLives: Are all your stations streaming online?
Attila Bernariusz: Yes.
MarkLives: What value and functionality does digital streaming add to radio brands?
Bernariusz: With 20% of Jacaranda’s online streams originating from outside of South Africa’s borders, digital streaming broadens the stations reach. With 93% of Jacaranda’s online visitors also listening to the station via another mechanism other than online, digital streaming broadens the stations frequency with its core listeners.
MarkLives: How are you integrating social media into your offering?
Bernariusz: Readers are able to share Jacaranda’s website content socially. Jacaranda’s DJs are able to post content to Jacaranda’s social pages. Jacaranda launched Ja.fm. Ja.fm uses crowd sourcing to allow online users to vote songs up and down the Ja.fm playlist, thereby determining which songs play next – enabling full participation from the audience.
MarkLives: Your digital radio audience is still quite small – what are the barriers to mass adoption and when do you expect them to be overcome?
Bernariusz: Most radio stations in South Africa have not been able to convert more than 10% of their on air audiences into online audience (online audience divided by on air audience). Of their total online audiences they have converted, not all of them listen online. The challenge is access to the internet, and the cost of doing so. As more South Africans start going online (for more than just email and chat (BBM, WhatsApp, Mxit, etc…)) so too will radio stations grow their online audiences.
MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them.
by Anton Crone (@antoncrone) In the forest of the internet, is your opinion heard if you don’t put a name to it? I’ve wondered about this after a spate of opinion pieces regarding the relevance of the Loerie Awards on Bizcommunity and Marklives. These are two valuable forums where industry folk put their names and faces to often staunch opinions, yet they are often challenged by faceless people who hide behind pseudonyms.
I regularly visit 10and5, arguably the most popular showcase for South African advertising and design. Here, people willingly, and bravely, attach their names to the work displayed then wait for the onslaught of opinion, mostly from people who hide behind pseudonyms.
In a forum on 10and5 a short while ago, after a particularly scathing attack, I challenged the convention of using pseudonyms. Some supported this, others not, and the prevailing sentiments were that anonymity ensures a negative opinion does not reflect badly on that person thereby ruining their chances of getting ahead in the industry; that more traffic is driven to the website if people are able to comment anonymously and that the more freedom there is to comment the better we can gauge general opinion.
MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them.
by Herman Manson. Fast emerging as South Africa’s most influential website, the Daily Maverick has turned a financial corner, alongside its sister tablet publication iMaverick, according to publisher Styli Charalambous
With the help of Google Insights for Research we are publishing the top 10 searched for phrases (minus the sexy stuff of course) by South Africans on Google over the previous seven days.
We really did see this one coming. The fastest rising web search term on Google by South Africans last week was for the magazine which published the topless pics of the Duchess of Cambridge (or Kate as you will). Kate Middleton was the second fastest web search term. The interview with Julius Malema on CNN meant both ‘CNN’ and ‘Malema’ emerged as fast rising search terms. South Africans celebrated the contribution made against Apartheid by Steve Biko on the anniversary of his death on 12 September 1977 in police custody.
MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them.
by Herman Manson. One of the first stories on Marikana, by Greg Marinovich and filed for the Daily Maverick, was quick to recognise the broader scope of the conflict, not just at Marikana but also the impact on the mining industry.
With the help of Google Insights for Research we are publishing the top 10 searched for phrases (minus the sexy stuff of course) by South Africans on Google over the previous seven days.
The fastest rising search web term was for ‘Michael Clarke Duncan’ following the death of the actor best known for his role in the movie The Green Mile. The Woolworths BEE furore placed it second, followed by check-ups on the weather. The 2012 Paralympics also featured in the top 10 as did Multichoice which relaunched a number of satellite TV channels and expanded its HD offering.
