by Emma Odendaal. Consider your brand’s role in the ‘new normal’ and how it can alleviate the worry in your customers’ lives with these defining characteristics of the new consumer psyche.
Category archives: #CoronavirusSA
Andpeople closing end Jun 2020
by MarkLives. The Cape Town-based youth engagement specialist agency will close its doors from 30 June 2020.
#CoronavirusSA: Paid media in 2020 — take two #mediaredefined
by Martin MacGregor. I’m going to give predictions a miss but am going to unpack what I think are the two clear realities in paid media right now.
#CoronavirusSA: Platitudes and perspectives #hardrelate
by David Alves. In the spirit of our ‘new world’, here are a few anecdotes and pieces of tech that you might not have heard of yet that might become the ‘new normal’.
#CoronavirusSA: Digital integrity & brand safety in 2020
by Carey Finn. Ultimately, it’s about public safety and social responsibility, says John Montgomery, GroupM global executive VP of brand safety.
#CoronavirusSA: Sport & entertainment marketing Q&A
by Struan Campbell. I’ve had a lot of questions from clients in our space which have been looking for advice under the circumstances.
#CoronavirusSA: Building the prospect pipeline #masterclassnotes
by Johanna McDowell. Here are 10 tips for winning new business during lockdown from the April 2020 masterclass, which had 46 agency participants. [VIDEO]
#CoronavirusSA: Live concerts cancelled but music innovates connections
by Thabiet Allie. This is a scary time for the music industry at large and most artists have lost 90% of their income due to show cancellations. But it’s not all doom and gloom.
#CoronavirusSA: Covid-19 is reminding us to be human
by Vista Kalipa. Quietly and without fanfare, we’re seeing subtle changes in the way in which people interact in the business arena — in the way we communicate in emails, business calls, virtual meetings and online.
#CoronavirusSA: Spending on OOH when we stay at home
by Remi du Preez. Lockdown presents new opportunities for savvy OOH advertisers willing to ride out the storm.