by Jason Harrison. If we’re to pitch “the brief” as the starting point for leaps of genius instead, I believe there are three fundamental shifts required.
Category archives: The Suit – Jason Harrison
The Suit: Being indispensable
by Jason Harrison. Being promoted is about everything you do that is NOT inside a box and that depends on just one word: indispensable.
The Suit: Don’t touch unit trusts
by Jason Harrison. As a junior suit assessing creative work, I’d never considered anything deeper than “I like it and it answers the brief” which, by every conceivable measure, is woefully inadequate.
The Suit: The first time I cried in advertising
by Jason Harrison. It was the first, and most-important, lesson I learnt as a suit in advertising.