by Leigh Tayler. At what point does a brand’s engagement on an issue become exploitative? My latest “WTF?! moment”.
Author archives: Simone Puterman
#CoronavirusSA: Make hay while the sun’s online
by David Alves. Businesses that’ve been gearing up to service customer demand via an online offering have the most to gain during this time of need for consumers.
MarkLives #AdChamps of the Month [Mar 2020]
by Kyle de Waal & Morgan Botha. Chicken Licken, Absa, Gumtree, Property24 and MTN — our latest choice of South African ads that connect and engage.
#CoronavirusSA: Expect “I’ll think about it”
by Tiffany Markman. When panic is everywhere, times are tough, friends aren’t few but hiding at home, and no-one needs more emotional pain, let’s equip ourselves with better selling tools.
Q5: Out of the box, onto the scene, with Cognitive Agency [interview]
by Carey Finn. Co-founders Thando Somacele and Sanele Pesane talk about building a successful business without a traditional background in advertising.
#CoronavirusSA: From crisis to consciousness
by Tom Fels. As we rebuild, here are five areas in which we can take strategic advantage of the situation to foster more-conscious business.
#BrandFocus: Bountiful global brands making their mark in South Africa
by Sabrina Forbes. Bounty Brands Apparel is a six-year-old business that distributes some of the world’s most well-known fashion brands, such as Diesel, Vans, Superdry and Jeep.
#CoronavirusSA: Covid-19’s lessons for social media marketing
by Craig Hannabus. What covid-19’s shown us is just how broken our social platforms are. It’s time for a dramatic change — do we have the guts?
Watched: Top 10 TV shows deciphered — Feb 2020
by Richard Lord. The first two months of 2020 have brought with them their fair share of uncertainty, so how’s this all impacted on our nation’s favourite pastime, TV viewing? Let’s find out…
#CoronavirusSA: Corporate SA’s duty in a time of #covid19
by Megan Power. What we do now, together, will determine how quickly that final whistle gets blown. Here are a few behaviour 101s for businesses, big and small, worth highlighting at this distressing time.