by Arthur Goldstuck. The annual IFA tech expo in Berlin delivered both the usual slew of copycat devices and some truly new tech.
Author archives: Herman Manson
Interview: Neuromarketing and what it means for adland
by Herman Manson. We ask Neural Sense’s Mark Drummond to walk us through his pitch on neuromarketing to marketers and agencies.
Interview: App measurement promises media opportunity
by Herman Manson. Effective Measure and IABSA have announced a new app measurement service that enables the tracking of traffic to, and usage of, apps.
Media Future: Facebook’s flavour of the moment
by Arthur Goldstuck. When 1bn people logged onto Facebook on Mon 24 Aug, it was just one landmark. For South Africans, another came just a day later.
Promoting black talent a win at the One Show
by Herman Manson. One Show CEO, Kevin Swanepoel, discusses investing in diversity and offers tips on entry best practice at The One Show.
#TheFutureByDesign: The future is content
The Future By Design asks top local content expert, Melissa Attree, to get predictive on the future of content.
Publicis Africa Group buys Creative Counsel in record deal
by Herman Manson. This acquisition is believed to be the largest agency buyout ever to happen in South Africa.
Media Future: Samsung goes large — again
by Arthur Goldstuck. In the wake of declining market share, Samsung faced a big challenge for its latest product launch. It had a big answer.
Mike Schalit on the making of Net#work BBDO
by Herman Manson. Mike Schalit, CCO and co-founder of Net#work BBDO SA, would much rather appoint a strategist than a creative to his agency today.
#TheFutureByDesign: Selfie nation
a #TheFutureByDesign interview. Selfies are like milk, or a milk moustache. They’re the bread and butter — the daily staple — of this social media age.