#AgencyLeaders2015: Most digitally integrated ad agency in CT
by Herman Manson (@marklives) Today, we reveal which agency Cape Town’s ad execs consider the most digitally integrated in the city!
Every year since 2012, MarkLives has been polling South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from.
Next week, we announce the 2015 results from Johannesburg. National results will be announced in two weeks’ time.
- Monday: Most-admired agency bosses in Cape Town
- Tuesday: Most-admired creatives in Cape Town
- Wednesday: Most-admired agency in Cape Town
- Thursday: One to watch in Cape Town
- Today: Most digitally-integrated in Cape Town
The most digitally integrated ad agency in Cape Town
Ogilvy & Mather Cape Town
Executives once again voted Ogilvy & Mather Cape Town the most digitally integrated agency in the city. The agency has achieved this accolade in all three previous polls (2014, 2013 and 2012), taking 91% of the vote in 2013. This time around, the percentage was smaller but the agency still stood out well beyond rivals (which is why no agency has been awarded as runner-up).
According to Ogilvy Cape Town MD, Luca Gallarelli, “our specialisations are developing incredibly well with capabilities that I believe are setting the benchmark in the industry. The specialists are winning on independent business and integrating well on shared business. We’re not resting, though, and continuing to evolve some processes to continue to fine-tune our approach. It’s a never-ending endeavour and one we’re committed to continuing to get better at.”
It’s been Ogilvy & Mather Cape Town every year since our inaugural poll in 2012.
There was no runner-up for 2015.
Publicis Machine & King James Group
How the poll works
Towards the end of 2015, Cape Town’s agency leaders were invited to nominate their most-admired ad agency, the most-admired creative director and the most-admired ad agency boss — all in Cape Town. We also asked them which agency did the best at digital integration and which agency they saw as the one to watch in the future. Nobody could nominate his or her own agency or staff members, and agencies or execs who work out of the Mother City could be voted for. All the nominations were then tallied up for the final result.
Note: Runner-up(s) will only be named if they achieved a good nomination tally relative to the winner’s position. Contenders are named if they stood out significantly above other nominees, but weren’t able to close in on the winner’s tally.
See previous poll results for Cape Town:
Herman Manson (@marklives) is the founder and editor of MarkLives.com. He was the inaugural Vodacom Social Media Journalist of the Year in 2011 and has, over his 20-year-plus career, contributed to numerous journals and websites in South Africa and abroad, including AdVantage magazine, Men’s Health, Computer World and African Communications.
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