by Louise Marsland (@Louise_Marsland) New packaging, product, design and food trends in the FMCG market for 2015 will revolve around consumer demand for fortified foods; packaging that provides functionality; and ethical product sourcing and manufacture.
Tag archives: Shelf Life
#ShelfLifeTop10: Best product, packaging & design launches of 2014
by Louise Marsland (@Louise_Marsland) These are some of our favourite designs, launches, activations and new products, featured in Shelf Life during 2014, in the FMCG and marketing communications industry in South Africa…
Shelf Life: Agencies on the move
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: new views for several agencies and media; Scottish Leader whisky refreshes; Coke gets social and Black River amps Vuzu.
Shelf Life: Capitalising on geographic protection for Rooibos
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Robertsons adds fizz to a Sauvignon Blanc launch; Webtickets and Pick n Pay partner; Russian Bear’s new festive season launch; and Rooibos capitalises on geographic protection.
Shelf Life: Luxury cinema comes to Cavendish
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: enticing movie goers back to the cinema; Southern Comfort and Nic Harry partner; Sir Juice launches a berry summer; and Bliss brands kids TV.
Shelf Life: There’s no stopping this fresh rollout
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: FreshStop continues convenience rollout; Magnum pleasure stores pop up; and Design Partnership takes on a new gym contract.
Shelf Life: The nexus of potstill brandy
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: KWV makes bold brand statement with new launches; Waterfront Radisson refreshes; Coke supports breast cancer awareness; and Printstagram hopes to make your Christmas list.
Shelf Life: Low and behold, how clever of Woolies!
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Banting bonanza from Woolies; Cadbury’s releases Book of Joy; Philips’ new Airfryer; and another winning wine.
Shelf Life: Fresh brand ambassador
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Waste not as Native VML pops up another store; new toy craze for SA; Futurelife Zero packaging win; and a Fresh image for Cipla Nutrition.
Shelf Life: Distinctive Black Bottle whisky back in black
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: distinctive Black Bottle whisky back in black; Sea Harvest’s new product fishing expedition; SA product Snuza impresses US parents; and Samsung ‘owns’ the smart home of the future.