by Paulo Dias. Here are some clever radio ideas with which to challenge your radio supplier.
by Paulo Dias. Colleagues and friends across the industry have gently reminded me of what their stations have been up to.
by Paulo Dias. Where and how do we find the next radio innovations?
by Paulo Dias. If you’re a regular radio listener or advertiser, how do you know that your chosen station is world-class?
by Paulo Dias. How are radio stations using the messaging platform on-air and does it offer any possibility for advertisers?
by Paulo Dias. Here are some simple tips to apply to your radio advertising to improve your chances of cutting through this time of year.
by Paulo Dias. It’s easy to get lost in sales figures, which is why I make a point of immersing myself back into raw radio as often as I can to reignite my love for the medium.
by Paulo Dias. It’s time to challenge your radio partner to integrate you and your brand team into the programming you so generously fund.
by Paulo Dias. Radio has so far been able to avoid the digital disruption posed to other media; can we avoid the disruption for much longer?
by Paulo Dias. In the early part of my career, there were no formal or regular award shows that recognised excellence in radio, judged by radio people and for radio people.