by Paulo Dias. How can you use video on radio campaigns to reward listeners and help the aligned brand get the expected audience and views?
Tag archives: by Paulo Dias
Dear Radio: Creating award-winning radio [interview]
by Paulo Dias. In keeping with the Cannes Lions theme, I talk to Louis Enslin of Produce Sound about radio production.
Dear Radio: Why is “local” in radio such a big deal?
by Paulo Dias. A few years ago, there was a radio show syndicated from LA. It was hot. It was current. It was poorly received by the audience.
Motive: The 30” spot has become an afterthought
by Paulo Dias. Just because radio is cheap to produce, radio ads don’t need to sound that way.
Motive: The new wave of radio presenters
by Paulo Dias. Who owns the audience today — the radio presenter or the radio station?