by Paulo Dias. How can you use video on radio campaigns to reward listeners and help the aligned brand get the expected audience and views?
by Paulo Dias. In keeping with the Cannes Lions theme, I talk to Louis Enslin of Produce Sound about radio production.
by Paulo Dias. A few years ago, there was a radio show syndicated from LA. It was hot. It was current. It was poorly received by the audience.
by Paulo Dias. Just because radio is cheap to produce, radio ads don’t need to sound that way.
by Paulo Dias. Who owns the audience today — the radio presenter or the radio station?