by Sabrina Forbes. “The Walkers [were] just pioneers, way ahead of their times,” says Karabelo Nkoe, Johnnie Walker South Africa senior brand manager.
Tag archives: #BrandFocus
#BrandFocus: Capitec on branding a client-centric bank
by Sabrina Forbes. Capitec’s unwavering commitment follows four fundamentals that govern the actions of everything the bank does, every day.
#BrandFocus: Twitter’s superpower is its audience
by Sabrina Forbes. For the past couple of years, Twitter has been honing its definition of what it means not only to individuals but brands and companies, too.
#BrandFocus: Vriesenhof — turning a product into a brand
by Sabrina Forbes. Vriesenhof and 3Verse are bringing fun and playfulness back to an industry notorious for taking itself too seriously.
#BrandFocus: The power of OneDayOnly deals
by Sabrina Forbes. “I didn’t wake up wanting to buy a R5 000 camera. But there I was, trying to buy it. This is powerful stuff,” says Maurits Vermeulen.
#BrandFocus: Vodacom’s Mokgwatsane on 2019’s macrotrends
by Sabrina Forbes. There are three macrotrends facing the market globally and locally, believes Abey Mokgwatsane, Vodacom head of brand.