by Faheem Chaudhry (@FaheemChaudhry) Arguably one of the most memorable arrivals to South African shores in recent years was that a few weeks back of US President Barack Obama – the man who during his first presedential election captured the imagination of the world through his message of hope and change for all. While President Obama always has and always will have his fair share of critics, I found myself captivated by his trip, his message for our country, simply, by brand Obama.
As disciplines, politics and marketing are social science cousins. In fact, politics is marketing. It’s about projecting and selling an image, talking to human aspiration and bringing people together through common interests and shared values.
But what underpins brand Obama? And what we as marketers can learn from his brand?
