by MarkLives. What are the expectations for the branded content industry in 2018? Lebogang Rasethaba of Arcade Content and Egg Films gives his take.
Tag archives: Big Q 2018
#BigQ2018: Creative effectiveness is channel-agnostic
by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Odette van der Haar of the Association for Communication and Advertising.
#BigQ2018: 2018 is not the ad industry’s Kodak moment
by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Mike Abel of M&C Saatchi Abel.
#BigQ2018: Marketers to take digital in-house at unprecedented rate
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2018? Next up is Johanna McDowell of Independent Agency Search and Selection Company.
#BigQ2018: Brands adapting comms to be part of consumer journey
by MarkLives. What are the expectations for the marketing and advertising industry in 2018 from a media perspective? Next up is Ashish Williams of MediaCom South Africa.
#BigQ2018: Production sees smaller teams, integrated offering
by MarkLives. What are the expectations of South Africa’s commercial production leaders for the industry in 2018? Melina McDonald and Lorraine Smit of Darling give their take.
#BigQ2018: Marketing evolves from campaign activity to a service
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2018? First up is Joshin Raghubar of iKineo.