by Warren Moss. ATL has a big role to play in B2B marketing but it serves a completely different function than it does in B2C.
Category archives: Adland
#AgencyLeaders2018: The one to watch in Cape Town in 2019!
by Herman Manson. Today we reveal the Cape Town agency from which great things are expected this year.
Where is the love this Valentine’s Day?
by Nomfundo Dukada. One thing that’s stood out for me is the heteronormativity of some Valentine’s Day campaign messaging.
#AgencyLeaders2018: Agency diversity & transformation CT
by Herman Manson. Today we reveal which agency is considered to have contributed the most to agency diversity and transformation in Cape Town during 2018.
EXCLUSIVE: Distell consolidates, appoints bespoke WPP agency
by Herman Manson. Distell has consolidated and awarded its account to a new WPP bespoke agency led by Fran Luckin and Paul Jackson.
#SPOTLIGHT: Mental health & wellbeing in SA adland
by Herman Manson. Bullying and sexual harassment are two key issues impacting on mental health and wellness.
#AgencyLeaders2018: Most admired ad agency in Cape Town
by Herman Manson. Today we reveal which ad agency was most admired by its peers in Cape Town during the course of 2018.
#AgencyLeaders2018: Most admired ad agency boss in Cape Town
by Herman Manson. Today it’s the turn of the agency bosses most admired by their peers in Cape Town during 2018.
#AgencyLeaders2018: Most admired creative leader in Cape Town
by Herman Manson. We kick off with the agency creative leaders most admired by their peers in Cape Town during 2018!
Adnalysis: Clients & the case for smaller agencies
by Bogosi Motshegwa. Today, being part of a large agency holding network doesn’t offer what it used to and, for clients, it’s becoming more and more expensive to be so aligned.