Individualisation as a marketing strategy

by Jay Thomson. Personalisation, hyper-personalisation and individualisation are all terms that speak to customers’ growing preference for online content and solutions that place the individual at the centre of the strategy.

Extracts: Dawn Rowlands on the need for mentoring women in business

by MarkLives. iProspect’s Hear Her Voice SSA sheds light on the challenges faced by female entrepreneurs within emerging markets in Africa. Here is an extract from the report’s introduction.

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