by Candice Luis. Covid-19 is presenting legal and crisis teams with unprecedented challenges; now, more than ever, we need to come together as we navigate this uncharted territory.
Category archives: Featured
From the Editors: We’re all in this together
EDITORIAL: It’s important we continue to believe that a positive future awaits all of us — as people and professionals, as individuals and as an industry.
SA TV Ratings: SABC 1 — primetime top 20 for Feb, Jan 2020
by MarkLives. The hottest primetime shows on SABC 1 in South Africa revealed: TV ratings for February and January 2020.
#CoronavirusSA: “Global pandemic brief” — WTF?!
by Leigh Tayler. At what point does a brand’s engagement on an issue become exploitative? My latest “WTF?! moment”.
#CoronavirusSA: Make hay while the sun’s online
by David Alves. Businesses that’ve been gearing up to service customer demand via an online offering have the most to gain during this time of need for consumers.
MarkLives #AdChamps of the Month [Mar 2020]
by Kyle de Waal & Morgan Botha. Chicken Licken, Absa, Gumtree, Property24 and MTN — our latest choice of South African ads that connect and engage.
#CoronavirusSA: Expect “I’ll think about it”
by Tiffany Markman. When panic is everywhere, times are tough, friends aren’t few but hiding at home, and no-one needs more emotional pain, let’s equip ourselves with better selling tools.
Q5: Out of the box, onto the scene, with Cognitive Agency [interview]
by Carey Finn. Co-founders Thando Somacele and Sanele Pesane talk about building a successful business without a traditional background in advertising.
#CoronavirusSA: Event changes, postponements, cancellations
by MarkLives. 16–20 Mar 2020: Tracking adland event changes, postponements and cancellations due to the novel coronavirus, SARS-CoV-2, and its resulting disease, covid-19, as info comes in.
#CoronavirusSA: Ad agencies, marketers’ responses to #covid19
by MarkLives. 16–20 Mar 2020: Tracking South African and African brand and agency reactions and news, related to the covid-19 (coronavirus) pandemic.