by Emma King. A side effect of being in PR for many years is that we become jaded and bored with all the spin-doctoring nonsense seen on a daily basis.
Category archives: Dissident Spin Doctor – Emma King
Dissident Spin Doctor: Why clever PR agencies are stealing ATL biz
by Emma King. Wider trends show that some business and budgets, previously allocated to big ATL players, are being passed on to PR agencies. Take that, Sir Martin Sorrell.
Dissident Spin Doctor: Hire the person, not the talent
by Emma King. Skills may be taught and people may be invested in — but there’s nothing that may be done with someone who has a bad attitude.
Dissident Spin Doctor: Secrets they never tell you about starting a PR shop
by Emma King. A friend has just started out on her own and has asked me for tips on what I’ve learnt since I started my own PR shop just over a year ago.
Dissident Spin Doctor: PR needs to get serious about content
by Emma King (@EmmainSA) What is great PR? It’s a question I sometime get asked by clients, and I do believe for each brand and client the answer will be different. But common to all of them, I think, is the ability to create a story or capture people interest with stuff that they want to hear or read.
Dissident Spin Doctor: A slice of inspiration from going global
by Emma King (@EmmainSA) I’ve just returned from my first-ever visit to NYC. As I explored the city, there were a couple of things I thought about that we back here in South Africa could take on board as a learning and an inspiration.
Dissident Spin Doctor: Business lessons from Masterchef
by Emma King (@EmmainSA) Slumped on the sofa, glass of wine in hand, watching a handful of frantic Aussies desperately spill and burn things while the clock ticks — one wouldn’t think it was the ideal place to learn life (or business) lessons. But life is funny like that and sometimes the greatest little gems of insight pop up when least expected.
Dissident Spin Doctor: How can we sell something if we don’t believe in it ourselves?
by Emma King (@EmmainSA) It’s been a relief to start my own business and make a few rules of my own. Joining the first hard-and-fast rule is the second, but equally important one — that I don’t work with any brands or businesses that I don’t fully believe in or like.
Dissident Spin Doctor: A strong reputation isn’t built through PR
by Emma King (@EmmainSA) Those brands that are loved and revered are not those which have sent out a million statements about how great they are or what they have achieved.
Dissident Spin Doctor: The death of traditional PR
by Emma King (@EmmainSA) I’ve been banging on about it for ages, but it is becoming ever more prevalent and I do feel I need to take a stand and shout it out. Traditional PR is dead. And any agency that continues to do so is wasting the time and money of its long-suffering clients.